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Full-time
bachelor degree
Deutschlandticket, Bike leasing, Corporate benefits program, Social day, Mobile working, Workation
Posted 115d ago
~40 hrs/week
Responsibilities
The Performance Media Manager will develop and execute retail media strategies across priority EU markets to drive awareness and conversion. They will collaborate with sales and marketing teams to manage campaigns, track KPIs, and optimize digital shelf performance.
Requirements
Candidates must have a bachelor's degree and at least 4 years of experience in retail media or performance marketing, preferably within the CPG or beverage sectors. Proficiency in English and German, along with strong analytical and communication skills, is required.
Full job description
Your role
The best organic teas can only be as good as the people behind them.
To strengthen our team, we are offering the following permanent full-time position (40 hours per week) at Hamburg HQ at the earliest possible date:
Performance Media Manager (m/w/x)
Your tasks
Co-Develop and execute retail media strategies across priority EU markets (e.g., UK, Germany, Netherlands, Nordics, France)
Plan and manage campaigns across retailer platforms (e.g., sponsored search, display, onsite activations)
Align retail media activity with broader brand, trade marketing, and commercial priorities
Build full-funnel retail media plans to drive awareness, conversion, and basket size
Partner with local sales and key account teams to support retailer priorities, promotions, and new product launches
Define and track KPIs such as ROAS, incremental sales, share of search, conversion rate, and digital shelf performance
Coordinate with global and regional teams to share learnings and best practices
What we expect
Bachelor’s degree in a related field is required
At least 4 years of experience in retail media, eCommerce, or performance marketing, ideally within CPG, beverage, or wellness sectors
Experienced with retail media networks (e.g., Amazon Ads, supermarket RMNs, CitrusAd, Criteo Retail Media)
A problem-solving, driven and hands-on person with clear and effective communication skills
Familiarity with GDPR and European data/privacy regulations
Experience working across global interdepartmental teams and cultures
Proven track record of driving measurable sales growth through retail media campaigns across multiple European markets
Professional or personal experience with mission-led, sustainable, or organic brands would be a plus
Strong analytical skills with experience in performance measurement, attribution, and budget management
Deep understanding of digital shelf optimization, retailer algorithms, and shopper behavior
Good business understanding and financial skills (P&L, costs centers, etc.)
Proficient with Microsoft 365 Office Suite, MS Project, and MS Teams, and how they integrate
Excellence in German and fluency in business English, spoken and written
Resume in English
What we offer
A varied and exciting range of responsibilities
Collaboration in the diverse and interdisciplinary day-to-day work of the Retail Marketing Team
One social day per year to give something back to the environment or society
Performance-related compensation package
Attractive additional benefits such as Deutschlandticket, bike leasing, and a corporate benefits program
Celebrating joint successes and having fun at company events
A multicultural and international working environment
Opportunity for mobile working, workation, and sabbatical
Workplace in Hamburg with fresh fruit, good coffee, and the best tea
Your application
We look forward to receiving your detailed and complete application documents including the following content:
CV in English
Earliest possible start date and notice period
Your salary expectations (gross annual salary)
Send your documents either by e-mail with the subject "MA" to [email protected] or use the "Apply now" button.
In Germany and Europe, YOGI TEA GmbH has been the leading supplier of Ayurvedic herbal and spice teas from controlled organic cultivation for over 50 years. Our philosophy is: "Feel Good, Do Good", because only those who feel good can give good things back. An important part of our corporate philosophy is our involvement in social projects around the world.
Welcome to Yogi, the wellbeing company. Our mission is to inspire and enhance everyday life through trust and goodwill.
We make products that support the health and wellbeing of people by using only the highest-quality, natural and organic ingredients, supporting our grower communities and touching lives with every product we produce.
With offices in Oregon, United States, and Hamburg, Germany. East West Tea Company, LLC. DBA Yogi, is a privately owned company with manufacturing and global headquarters based in Eugene, Oregon USA. The East West Tea Company manufacturing facility is the first LEED-certified tea manufacturing facility in the world. Yogi Tea GmbH is a privately owned company with headquarters based in Hamburg, Germany. Partnering together since 1999, Imola, Italy-based TeaPak blends and packages our organic herbal teas for the European market.
Offices: 1325 Westec Dr, Eugene, Oregon 97402, US · Burchardstraße 24, 20095, Hamburg, DE · Imola, IT
Health and WellnessOrganicHerbal TeaRainforest AllianceNatural ProductsNatural SupplementHerbal SupplementAyurvedaMindfulnessWellness