Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Role Summary Bowtie is Hong Kong's first virtual insurer, building a modern, human-centred health insurance company. We are looking for a Social Media Specialist who can create compelling content, grow our online communi…
Skills: Social Media Management, Content Creation, Community Management, Copywriting, Social Media Analytics
Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Why you should join? At Bowtie, we are on a mission to "make insurance good again" and build a top-of-mind health insurance company. We strive to revolutionize the industry through modern technology while maintaining a s…
Skills: Insurance Planning, Client Needs Analysis, VHIS Switching, Lead Management, Customer Relationship Management
Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Why you should join? At Bowtie, we are on a mission to "make insurance good again" and build a top-of-mind health insurance company. We strive to revolutionize the industry through modern technology while maintaining a s…
Skills: Insurance Planning, Client Needs Analysis, VHIS Switching, Lead Management, Customer Relationship Management
Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Why you should join? At Bowtie, we are on a mission to "make insurance good again" and build a top-of-mind health insurance company. We strive to revolutionize the industry through modern technology while maintaining a s…
Skills: Insurance Planning, Client Needs Analysis, VHIS Switching, Relationship Management, Communication Skills
Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Role Summary Bowtie's mission is to make insurance good again. Our vision is to build a category-defining health insurance company in Asia — and we do it by combining deep domain expertise with our own proprietary techno…
Skills: Actuarial Valuation, Statutory Reporting, IFRS 17, Hong Kong Risk-Based Capital, Financial Projections
Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Role Summary At Bowtie, we're redefining what insurance looks like for businesses and their people. We're growing our Group Medical and Corporate Wellness business — and we're looking for a Manager, B2B Growth to own the…
Skills: B2B Growth, Business Development, Funnel Optimization, B2B-to-B2C Conversion, Growth Experimentation
Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Role Summary Bowtie’s mission is to make insurance good again, and our vision is to build a category-defining health insurance company. As a young and fast-growing company, grooming and learning from the next generation …
Skills: Customer Support, Claims Assessment, Problem Solving, Communication Skills, MS Word
Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Role Summary At Bowtie, content is our biggest strategic bet — a structural advantage competitors can't replicate. We've built a strong content engine, but we're ready for the next level: moving from owned-channel publis…
Skills: Brand Communication, Public Relations, Earned Media, Content Strategy, Executive Positioning
Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Role Summary Bowtie’s mission is to make insurance good again, and our vision is to build a category-defining health insurance company. As the Medical Network Manager, you won't just be setting the strategy—you will be e…
Skills: Healthcare Administration, Network Management, TPA Operations, Contract Negotiation, Data Analysis
Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Role Summary Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company. As a young and fast-growing company, grooming and learning from the next generation i…
Skills: Data Modelling, SQL, ELT Pipelines, AWS, dbt
Hong Kong, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Role Summary Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company. We are growing our engineering leadership to accelerate product delivery and scale ou…
Skills: Team leadership, Engineering management, Software architecture, Web-scale services, API development
Wan Chai, Hong Kong Island, Hong Kong S.A.R. · Hybrid
Role Summary Bowtie’s mission is to make insurance good again and our vision is to build a category-defining health insurance company. We are a multi-award-winning virtual insurer with a flexible, collaborative startup e…
Skills: Team Leadership, Customer Service Management, Quality Assurance, KPI Analysis, Complaint Resolution
Wan Chai, Hong Kong Island, Hong Kong S.A.R. • Hybrid
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Lead the planning, creation, and optimization of content across Instagram, Facebook, Threads, and YouTube to drive brand awareness and traffic. Manage the social media calendar and engage with the community by responding to inquiries and monitoring performance insights.
Requires 2-4 years of experience in social media or content marketing with strong Cantonese copywriting skills and knowledge of Hong Kong social media trends. Proficiency in using AI tools and social media analytics to improve content performance is essential.
Bowtie is Hong Kong's first virtual insurer, building a modern, human-centred health insurance company. We are looking for a Social Media Specialist who can create compelling content, grow our online communities, and turn strategic priorities into measurable social outcomes. This role suits someone who moves quickly, operates with high judgement, and enjoys collaborating across marketing, customer, product and design teams.
The Social Media Specialist will lead the day-to-day planning, creation and optimisation of content across Bowtie’s social channels. You will translate product and marketing strategy into campaigns that build brand awareness, engage customers, and drive qualified traffic. This is a hands-on role: you will write, schedule, publish, monitor and report on content while working with stakeholders to ensure alignment with broader business objectives.
Own and manage the social media content calendar, maintaining a consistent publishing cadence across Instagram, Facebook, Threads and YouTube community.
Repurpose YouTube videos and turn relevant trending topics into timely, platform-native social media content.
Collaborate with internal teams to identify relevant campaigns, business updates, product and service information, and customer needs, and translate them into clear and engaging social content.
Monitor comments, inbox enquiries and relevant social conversations, and respond promptly and appropriately to questions, feedback and concerns related to Bowtie’s services, products and insurance.
Monitor content and platform performance, identify actionable insights, and continuously optimise content formats, topics, posting strategies and community engagement.
2–4 years of relevant experience in social media, content marketing or community management.
Hands-on experience in managing brand accounts on Instagram, Facebook and Threads.
Strong Cantonese copywriting skills, with the ability to develop clear and engaging social media content.
Good understanding of Hong Kong social media culture, audience behaviour and current trends.
Ability to create and repurpose content for different social media platforms and audiences.
Experience in using social media analytics to review performance and improve content.
Practical experience in using AI tools to support content creation and production.
Good judgement in community management, brand voice and compliance.
Ability to manage multiple tasks independently while working closely with different internal teams.
Proactive, responsive and collaborative.
Creative, audience-focused and comfortable with fast-moving social media trends.
Strong communication, teamwork and storytelling skills.
Detail-minded, dependable and service-minded.
Knowledge of insurance or experience handling insurance-related content.
Experience in working in financial services, healthcare or another regulated industry.
Experience in managing customer-facing comments and enquiries.
Competitive package.
Flexible work arrangement.
Medical / dental coverage and wellness programmes.
Employee discounts.
Fun, collaborative, and flexible startup culture.
Weekly sharing sessions, regular social gatherings and Professional Development Sponsorship.
We are the first licensed virtual insurer (虛擬保險公司) in Hong Kong.
We believe that insurance is fundamentally good, and we are here to bring the good back through our passionate, innovative, and customer-centric team.
By combining our deep domain expertise and our own proprietary modern technology, we are building one of the most iconic, category-defining health insurance companies in Asia.
We take pride in moving fast all the time and our track record in moving ahead in the game. Our digital insurance platform is also ranked #2 in the world in Sia Partners' 2023 report.
As we grow, we're always looking for highly dynamic, hands-on, and passionate talent to join our team. If you are looking for a rewarding career where you will grow together with strong talents from different backgrounds and build products and services that bring a positive impact on the lives of millions of people in Hong Kong / Asia, apply to our opening today!
Information collected will be treated in strict confidence and used solely for recruitment purposes.
The company will retain all applications no longer than 24 months of which will be destroyed thereafter.
We are an equal-opportunity employer. We do not discriminate on the basis of race, sex, disability, or family status in the employment process.
Hong Kong’s First Virtual Insurer | We are hiring!
Bowtie is a licensed life insurance company and Hong Kong’s very first virtual insurer. Built with modern technology and medical expertise, Bowtie’s powerful platform offers medical insurance plans under the Voluntary Health Insurance Scheme (VHIS) and other real insurance products to customers instantly and directly. By eliminating paper, commissions and intermediaries, Bowtie’s mission is to enable a new generation of consumers to access real insurance protection and take control of life protection decisions for themselves. Bowtie is backed with over HKD 400 million from Mitsui & Co., Ltd, Sun Life Hong Kong Limited and other leading international investors.
Offices: 68 Johnston Road, Wan Chai, Hong Kong , HK
There are currently 12 open healthcare positions in Wan Chai, Hong Kong S.A.R. listed on Clera. New openings are added daily as companies post roles.
Yes — 12 of the 12 open healthcare positions offer remote or hybrid work (0 remote, 12 hybrid).
Each listing links directly to the employer's application page. Apply early — fresh listings get the most recruiter attention in the first two weeks.
