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Full-time
Competitive compensation packages, Team outings, Happy hours
Posted 10d ago
~40 hrs/week
Responsibilities
You will own the positioning, messaging, and go-to-market strategy for the Retail and CPG industry segments. This involves creating compelling narratives, sales enablement materials, and thought leadership content to drive commercial success.
Requirements
The role requires at least 4 years of product marketing experience within a B2B or enterprise technology company. Candidates must possess strong storytelling abilities and experience marketing to retail or consumer goods sectors.
Full job description
At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.
Our unique data and solutions empower thousands of customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.
In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical, and good people.
We are looking for a Product Marketing Manager to join our Team.
About the Role
As the Product Marketing Manager for Retail & Consumer Goods, you'll own how Similarweb is positioned in this market – from positioning and messaging to go-to-market strategy, sales enablement, and industry thought leadership.
This is a strategic, hands-on role where you'll partner closely with the General Manager, Product, Sales, Customer Success, and Marketing teams to translate complex retail-focused datasets into compelling narratives that resonate with enterprise retail and CPG buyers.
What you’ll do:
Own positioning and messaging for Retail & CPG audiences – and constantly gather competitive intelligence and customer insights to refine this
Act as the Retail & CPG marketing expert, owning the narrative and commercial success
Lead go-to-market strategy for product launches and new data capabilities to help drive both new sale and upsell opportunities
Translate data capabilities into compelling use cases and thought leadership content including insights reports, webinars, lead magnets, and customer case studies
Build and deliver sales enablement programs, including pitch decks, battlecards, messaging frameworks, competitive positioning, and training sessions.
Collaborate with Demand Generation, Field Marketing, PR, Social, Design, and GTM to execute integrated 360° campaigns that connect industry events, insights, outbound, and product launches into one unified motion.
What we’re looking for
4+ years of Product Marketing experience in a B2B / enterprise tech company
Experience marketing to Retail, Ecommerce, Consumer Goods, or adjacent industries
Exceptional storyteller with strong presentation abilities
Proven experience using AI tools like Claude
A natural collaborator who builds trust and aligns multiple stakeholders with ease
Comfortable moving fast and executing existing marketing roadmap plans
If you're ready to join a fast-moving team where your work truly matters – let’s talk!
At Similarweb, collaborating with our colleagues in-office creates a more connected, unified culture. Our best work is a product of our face-to-face collaboration, with the ability to work partially from home.
Why you’ll love being a Similarwebber:
You’ll actually love the product you work with: Our customers aren’t our only raving fans. When we asked our employees why they chose to come work at Similarweb, 99% of them said “the product.” Imagine how exciting your job is when you get to work with the most powerful digital intelligence platform in the world.
You’ll find a home for your big ideas: We encourage an open dialogue and empower employees to bring their ideas to the table. You’ll find the resources you need to take initiative and create meaningful change within the organization.
We offer competitive perks & benefits: We take your well-being seriously, and offer competitive compensation packages to all employees. We also put a strong emphasis on community, with regular team outings and happy hours.
Diversity isn’t just a buzzword: People want to work in a place where they can be themselves. We strive to create a workplace that is reflective of the communities we serve, where everyone is empowered to bring their full, authentic selves to work. We are committed to inclusivity across race, gender, ethnicity, culture, sexual orientation, age, religion, spirituality, identity and experience. Our culture of equality and mutual respect also helps us better understand and serve our customers in a world that is becoming more global, more diverse, and more digital every day.
We will handle your application and information related to your application in accordance with the Applicant Privacy Policy available here.
Similarweb (NYSE:SMWB) powers businesses with the best digital data
Industry
Software Development
Company size
1,001-5,000 employees
Founded
2009
Headquarters
New York
LinkedIn followers
92,678
Total funding
$263M
We power businesses with the best digital data. Our mission is to create the most accurate, comprehensive, and actionable digital data, so every business can win their market.
Digital is now the most important driver of growth and profitability for just about every business. Similarweb is a platform that gives our customers a true 360 degree view of all digital activity across customers, prospects, partners, and competition. The resulting insights give our customers — who are some of the world’s biggest brands — a digital edge that helps them beat their competition and win their markets.
Listed on NYSE: #SMWB
Trusted by Jimmy Kimmel: https://bit.ly/41DW62X
In numbers:
Founded in 2009
1,200 employees globally
10,000+ customers
14 global offices
Services in 100+ countries
Offices: 50 W 17th St, New York, 10011, US · 168-172 Old Street, London, England EC1V 9BP, GB · Derech Yitshak Rabin 33, Giv'atayim, Tel Aviv 5348303, IL · 600 California St, Suite 101, San Francisco, California 94108, US · 33, Rue La Fayette, Paris, Ile-de-France 75009, FR
How many Data & Analytics jobs are open in Tel-Aviv, Israel right now?
There are currently 541 open data & analytics positions in Tel-Aviv, Israel listed on Clera. New openings are added daily as companies post roles.
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Companies currently hiring include Check Point Software, Aidoc, Guardio, Amazon, EY, among others. Browse the listings above to see every active employer.
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Yes — 129 of the 541 open data & analytics positions offer remote or hybrid work (6 remote, 123 hybrid).
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