SaaS · New York, New York

Confido

Confido is automated financial operations software for CPG brands in brick-and-mortar retail, serving 200+ brands and $20B+ in revenue (including OLIPOP, Simple Mills, Dr. Squatch, Tropicana). It raised a $15M Series A led by Footwork Ventures and Y Combinator.

Backed by Footwork, Barrel Ventures, Boulder Food Group and 3 more

Location
New York
On-site · 26 roles
Team size
11-50
Founded 2019
Total raised
$29M
Series B · last round Feb '26
Salary range
$100–350k
all 26 roles
Open roles
26

Open positions · 26

About Confido

Confido is the first automated financial operations software built for consumer packaged goods (CPG), designed for brands in brick-and-mortar retail. It serves 200+ brands and manages $20B+ in revenue, including clients such as OLIPOP, Simple Mills, Dr. Squatch, and Tropicana. The company recently raised a $15 million Series A round led by Footwork Ventures and Y Combinator. Confido positions its customers as emerging leaders and established brands in the CPG space and has achieved best-in-class growth.

Funding

$29Mtotal raised

Aug '25Feb '26
  • Feb 2026 · Equity
    $9M
  • Aug 2025 · Series AFootwork, Y Combinator, Watchfire Ventures, The Fintech Fund, Barrel Ventures, Boulder Food Group
    $20M
  • Footwork
  • Barrel Ventures
  • Boulder Food Group
  • The Fintech Fund
  • Watchfire Ventures
  • Y Combinator

Company at a glance

Founded2019
Location
New York, New York

The team at Confido

11-50 peopleSee everyone on LinkedIn

KH

Kara Holinski

Co-founder/CTO at Confido | YC

Kevin Yang

Software Engineer at Confido

BD

Ben Demers

Full Stack Engineer at Confido

JH

Justin Hunter

Founder of Confido | YC

MM

Max Mulvihill

CPG Entrepreneur & Fractional-CFO | Helping Emerging Brands Scale Profitably

Team breakdown

Team Distribution

  • Engineering33%
  • Operations28%
  • Sales18%
  • Other Specialized13%
  • Unknown5%

Where the Team Studied

  1. 1.University of Virginia
  2. 2.Harvard University
  3. 3.University of Pennsylvania
  4. 4.Massachusetts Institute of Technology
  5. 5.University of California, Berkeley

Team Worked At

  • Goldman Sachs
  • Google
  • Microsoft
  • McKinsey & Company
  • Morgan Stanley

Location

Team Composition

35 people
  • Engineering2 senior8
  • Entrepreneurship3 senior3
  • Finance1 senior3
  • Operations3
  • Consulting2
  • Sales1 senior2
  • Arts and Design1
  • Business Development1 senior1

Life at Confido

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