JOB SUMMARY The Senior Marketing Manager, AI is a strategic and hands-on marketing professional responsible for driving brand awareness, inbound lead strategy, customer engagement, and revenue growth. This role owns the …
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$3k/mo
Contract
Posted 10d ago
~40 hrs/week
Responsibilities
Drive brand awareness and revenue growth by executing integrated marketing initiatives and managing demand generation channels. Lead the company's AI-driven marketing strategy by designing automated workflows and managing MarTech tools like HubSpot.
Requirements
Requires 5+ years of B2B marketing experience, specifically within SaaS or fintech environments. Must have advanced proficiency in HubSpot and demonstrated experience building AI-powered automation systems.
Full job description
JOB SUMMARY
The Senior Marketing Manager, AI is a strategic and hands-on marketing professional responsible for driving brand awareness, inbound lead strategy, customer engagement, and revenue growth. This role owns the execution and optimization of Xtrm's marketing initiatives across content, digital advertising, marketing automation, analytics, and customer engagement channels while serving as the company's internal leader for AI-driven marketing and advising on Martech tool strategy. The ideal candidate combines strong growth marketing expertise with advanced knowledge of HubSpot, automation, agentic AI systems, and data-driven decision making to build scalable marketing programs that deliver measurable business results. Working closely with executive leadership, sales, product, and design teams, this individual will help position Xtrm as a leader in global fintech and payments while developing innovative, AI-first marketing processes that improve efficiency, accelerate growth, and support the company's long-term objectives.
TRAVEL REQUIREMENTS
Less than 5%
SUPERVISORY RESPONSIBILITIES
Based on need
ESSENTIAL DUTIES / RESPONSIBILITIES
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
MARKETING STRATEGY & DEMAND GENERATION
Develop and execute integrated marketing initiatives that increase brand awareness, customer engagement, lead generation, and revenue growth.
Partner with executive leadership to support positioning, messaging, thought leadership, and go-to-market initiatives.
Manage content marketing, social media, email marketing, webinars, customer stories, and paid advertising campaigns.
Identify new opportunities to attract, engage, and convert target audiences.
Support alignment between marketing, sales, product, and leadership teams.
AI, MARTECH & AUTOMATION
Serve as Xtrm's internal AI marketing technology leader.
Design, build, and optimize AI-powered workflows that improve marketing efficiency, scalability, and performance.
Develop and manage AI agents, Gemini Gems, custom GPTs, prompt libraries, and automation frameworks.
Evaluate, advise, and implement emerging AI and MarTech solutions that support business growth.
Continuously identify opportunities to replace manual processes with scalable automation.
HUBSPOT & MARKETING OPERATIONS
Own and administer HubSpot Marketing Hub and related marketing technology platforms.
Build and optimize marketing automation workflows, audience segmentation, lead scoring, nurture campaigns, and lifecycle marketing programs.
Ensure marketing systems support lead generation, attribution, reporting, and sales alignment.
Manage marketing assets, including landing pages, forms, email templates, and campaign infrastructure.
ANALYTICS & CONTINUOUS IMPROVEMENT
Monitor and report on marketing performance, lead generation, campaign effectiveness, and pipeline contribution.
Build dashboards and reporting frameworks that provide visibility into marketing ROI and business impact.
Use data and insights to continuously improve campaigns, content, automation, and overall marketing effectiveness.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
5+ years of experience in B2B marketing, growth marketing, marketing operations, or a related field.
Experience working within SaaS, fintech, payments, technology, or other B2B environments.
Advanced experience with HubSpot Marketing Hub and marketing automation platforms.
Experience managing social platforms, SEO, and AEO advertising campaigns.
Demonstrated experience building AI-powered workflows, automation, or agentic systems.
Experience with Gemini, ChatGPT, Claude, custom GPTs, AI agents, or similar technologies.
Strong understanding of modern MarTech ecosystems, CRM platforms, analytics, and automation tools.
Excellent written and verbal English communication skills.
Strong analytical, organizational, and project management abilities.
Ability to work independently in a remote environment and collaborate during U.S. business hours when needed.
PREFERRED KNOWLEDGE, SKILLS, AND ABILITIES
Experience in marketing fintech, embedded finance, payments, or SaaS solutions.
The intelligent way to receive, exchange, embed and send global payments.
Industry
Financial Services
Company size
11-50 employees
Founded
2012
Headquarters
Miami, Florida
LinkedIn followers
2,239
XTRM is a powerful global payment platform and API powered by an intelligent digital wallet architecture that allows any size company or developers to integrate, receive, manage and make any type of B2B, B2C, C2C and C2B global payments for themselves or for their customers. Typical solutions include payments for incentives, rebates, accounts payables, referalls, temporary workers, contractors and many more. For custom pay flows, companies can use the XTRM platform or embed the payment functionality into their own web and mobile applications using the XTRM intelligent payments API. XTRM provides multiple mass payment collection, management and transfer options and allows the broadest choice of cash and non-cash global payment options such as ACH, Wire, VISA Debit Cards, Virtual Visa, Check and over 100 multinational digital gift cards. XTRM supports over 140 global currencies allowing any kind of currency payments and currency exchange to individuals and companies anywhere in the world, whilst ensuring complete domestic and international tax and security compliance and adherence to all financial and legal regulatory requirements such as SOX , KYC, and AML compliance. XTRM allows developers to integrate the intelligent wallet architecture into any web or mobile application as a completely white labelled solution. Check out XTRM facts at https://www.xtrm.com/Web/XTRMExternal/WhyXTRM.aspx#section2
Offices: 1221 Brickell Ave, STE 900, Miami, Florida 33131, US · 11 Marshalsea Road, London, London SE1 1EN, GB · 2 Harrington Road, KRM Plaza, South Tower, Chetpet, 8th Floor, chennai, Tamil Nadu 600031, IN · 201 Castle Peak Road, Hong Kong, Kowloon NA, HK
The intelligent way to receive, exchange, embed and send global payments.
Industry
Financial Services
Company size
11-50 employees
Founded
2012
Headquarters
Miami, Florida
LinkedIn followers
2,239
XTRM is a powerful global payment platform and API powered by an intelligent digital wallet architecture that allows any size company or developers to integrate, receive, manage and make any type of B2B, B2C, C2C and C2B global payments for themselves or for their customers. Typical solutions include payments for incentives, rebates, accounts payables, referalls, temporary workers, contractors and many more. For custom pay flows, companies can use the XTRM platform or embed the payment functionality into their own web and mobile applications using the XTRM intelligent payments API. XTRM provides multiple mass payment collection, management and transfer options and allows the broadest choice of cash and non-cash global payment options such as ACH, Wire, VISA Debit Cards, Virtual Visa, Check and over 100 multinational digital gift cards. XTRM supports over 140 global currencies allowing any kind of currency payments and currency exchange to individuals and companies anywhere in the world, whilst ensuring complete domestic and international tax and security compliance and adherence to all financial and legal regulatory requirements such as SOX , KYC, and AML compliance. XTRM allows developers to integrate the intelligent wallet architecture into any web or mobile application as a completely white labelled solution. Check out XTRM facts at https://www.xtrm.com/Web/XTRMExternal/WhyXTRM.aspx#section2
Offices: 1221 Brickell Ave, STE 900, Miami, Florida 33131, US · 11 Marshalsea Road, London, London SE1 1EN, GB · 2 Harrington Road, KRM Plaza, South Tower, Chetpet, 8th Floor, chennai, Tamil Nadu 600031, IN · 201 Castle Peak Road, Hong Kong, Kowloon NA, HK