Melbourne, Victoria, Australia · On-site
Customer Engagement Lead Reporting to: Membership Manager Purpose To lead the development and delivery of member engagement strategies, experiences and value propositions that drive retention, loyalty and advocacy, while…
Skills: Membership strategy, Customer engagement, Loyalty programs, Marketing, Event management
Melbourne, Victoria, Australia · On-site
PR Co-Ordinator Reporting to: Communications Manager Purpose Under the direction of the Communications Manager, execute PR and media opportunities for the Melbourne Cup Carnival Internal: Executive team, department heads…
Skills: Public relations, Media relations, Event coordination, Communication, Interpersonal skills
Melbourne, Victoria, Australia · On-site
Membership and Customer Sales and Service Officer Reporting to: Membership and Customer Sales and Service Lead Purpose To provide exceptional service to all members, customers and stakeholders through all channels includ…
Skills: Customer service, Membership sales, Database management, Written communication, Verbal communication
Melbourne, Victoria, Australia · On-site
Compliance Specialist Reporting to: Head of Legal, Risk and Governance Purpose The Compliance Specialist provides compliance and legal support across VRC's Legal, Risk & Compliance function. The role is primarily respons…
Skills: Regulatory Compliance, Legal Drafting, Risk Management, Contract Review, AML/CTF
Melbourne, Victoria, Australia · On-site
xxx Hospitality Operations Manager Reporting to: Head of Event Operations Purpose This is the strategic and operational lead for food and beverage delivery across the Melbourne Cup Carnival (MCC), VRC Race Days and VRC o…
Skills: Hospitality Operations Management, Food And Beverage Leadership, Culinary Direction, Menu Governance, Financial Literacy
Melbourne, Victoria, Australia · On-site
Government and Regulatory Affairs Manager Reporting to: Head of Legal, Risk and Governance Purpose The Government & Regulatory Affairs Manager is responsible for shaping and executing the VRC’s government relations…
Skills: Government Relations, Public Affairs, Advocacy, Regulatory Management, Stakeholder Engagement
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Lead the development and execution of member engagement strategies and experiences to drive retention, loyalty, and advocacy. Coordinate member-focused planning and delivery across race day and non-race day events while managing internal and external stakeholder relationships.
Requires significant experience in membership, customer engagement, loyalty, marketing, or events. Candidates must demonstrate strong project management capabilities, stakeholder influencing skills, and proficiency in using customer data and CRM systems.
Internal: EGM, Senior Managers across the business, Membership, Ticketing & Customer Operations, Marketing & Communications and wider VRC team
External: Members, general public, industry stakeholders, suppliers, talent, event partners, providers, sponsors, festival associates, international affiliates.
Member Engagement Programs
Member Experience & Insights
Race Day Experience Delivery
Process Improvement & Operational Excellence
Success Measures (KPIs)
Core Capabilities
Values
Think VRC: We deliver with one purpose and plan. We’re one VRC team.
Create Joy: We design every experience, for our members, customers and each other, to create joy.
Be Gutsy: We are grounded in our heritage; we’re brave and curious in our pursuit of a bigger future.
F-Learn: We fail but learn, treating setbacks as opportunities for growth.
Care Deeply: We genuinely care about each other: our people, our members, are customers and our community.
The leader in world class racing and experience.
With a racing history dating back to 1840, Flemington Racecourse is home to both the world-renown Melbourne Cup Carnival and Australia's premier racing club, the Victoria Racing Club (VRC). Established in 1864, the VRC has over 30,000 members, making it the largest member-based racing club in the world and hosting 25 race meetings per year. The Melbourne Cup Carnival, Ranging across its four key race days: Victoria Derby Day, Melbourne Cup Day, Oaks Day and Stakes Day, Offers an unrivalled world-class experience that encompasses the finest racing, entertainment, fashion, culture, food and wine all in the one place. Flemington Racecourse has established itself as one of the most versatile venues in Australia. With the capacity to hold up to 60,000 people in a huge outdoor setting or hold large indoor conferences or seminars, Flemington racecourse shows it’s true capability to cater for many types of events. The Victoria Racing Club is governed by a Board of Directors who are elected by the members and the Club employs over 200 permanent staff year round. These staff work across many different core departments to support racing and events in the background all the way through to our Tracks, Trades and Gardens team who ensure Flemington is in pristine condition for any given race day or event. Additional support roles are appointed on a contract basis for the lead up to and during the Melbourne Cup Carnival and a sizeable event-based workforce is employed throughout the year.
Offices: 448 Epsom Road, Flemington, VIC 3031, AU
The leader in world class racing and experience.
With a racing history dating back to 1840, Flemington Racecourse is home to both the world-renown Melbourne Cup Carnival and Australia's premier racing club, the Victoria Racing Club (VRC). Established in 1864, the VRC has over 30,000 members, making it the largest member-based racing club in the world and hosting 25 race meetings per year. The Melbourne Cup Carnival, Ranging across its four key race days: Victoria Derby Day, Melbourne Cup Day, Oaks Day and Stakes Day, Offers an unrivalled world-class experience that encompasses the finest racing, entertainment, fashion, culture, food and wine all in the one place. Flemington Racecourse has established itself as one of the most versatile venues in Australia. With the capacity to hold up to 60,000 people in a huge outdoor setting or hold large indoor conferences or seminars, Flemington racecourse shows it’s true capability to cater for many types of events. The Victoria Racing Club is governed by a Board of Directors who are elected by the members and the Club employs over 200 permanent staff year round. These staff work across many different core departments to support racing and events in the background all the way through to our Tracks, Trades and Gardens team who ensure Flemington is in pristine condition for any given race day or event. Additional support roles are appointed on a contract basis for the lead up to and during the Melbourne Cup Carnival and a sizeable event-based workforce is employed throughout the year.
Offices: 448 Epsom Road, Flemington, VIC 3031, AU
