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Part-time, Temporary
bachelor degree
Posted 6d ago
~40 hrs/week
Responsibilities
Develop and execute marketing strategies to increase attendance and enhance the fan experience at home athletic events. Manage in-game promotions, student reward platforms, and the Jr. River Hawks Kids Club.
Requirements
Requires a bachelor's degree and prior experience in athletics marketing, game management, or promotions. Proficiency in Adobe Creative Suite and the ability to work a flexible schedule including evenings and weekends are essential.
Full job description
General Summary of Position: UMass Lowell, a Division I institution with 16 varsity sports and a member of the America East and Hockey East Conferences, is seeking qualified applicants for the position of Marketing and Promotions Assistant. The Marketing and Promotions Assistant supports the Marketing & Fan Engagement unit in developing and executing strategies to increase attendance, enhance the game-day experience and promote UMass Lowell Athletics programs.
RESPONSIBILITIES:
Develop, implement and execute a marketing strategies for home athletic events, with an emphasis on raising attendance, enhancing in-game promotions and maximizing the fan experience including direct sport oversight
Assume overall responsibility for all in-game marketing and promotions associated with assigned home athletic events, to include but not limited to: the production of timelines and public address scripts, incorporation of video boards, organization of in-venue music and time-out coordination with spirit squads.
Oversight and management of River Hawk Rewards student reward platform and efforts aimed at increasing student attendance
Assist with social media marketing efforts and in-game activation
Management and oversight of student marketing staff for scheduling, game duties and sport assignments
Coordinate, grow and facilitate all aspects of the Jr. River Hawks Kids Club
Perform other duties and responsibilities as assigned
Minimum Qualifications (Required):
Bachelor’s degree from an accredited institution
Prior experience in marketing (athletics or business), game management or promotions
Proficiency in the use of Adobe Creative Suite and social platforms
Must possess excellent oral and written communication skills
Ability to work evenings and weekends on a flexible schedule
Preferred Qualifications:
Prior marketing experience working directly with coaches and teams
Effective customer service, communication, interpersonal and public relations skills
Experience working effectively in diverse environments
Experience working with an athletic department and grassroots marketing efforts
Special Instructions to Applicants:
Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applicants is received.
This is a part-time, temporary, non-unit, non-benefited position.
Please include a resume and cover letter with your application. Names and contact information of three references will be required during the application process.
A world-class public research university system committed to advancing knowledge and transforming lives
Industry
Higher Education
Company size
10,001+ employees
Founded
1863
Headquarters
Boston, Massachusetts
LinkedIn followers
68,014
Total funding
$9M
The University of Massachusetts is a five-campus public research university system renowned for the quality of its academic programs, the scope and excellence of its research, and the strength of its public service mission.
UMass provides access to high-quality, affordable education that advances knowledge and improves the lives of the people of the Commonwealth, the nation and the world.
Offices: 1 Beacon St, Floor 31, Boston, Massachusetts 02108, US
A world-class public research university system committed to advancing knowledge and transforming lives
Industry
Higher Education
Company size
10,001+ employees
Founded
1863
Headquarters
Boston, Massachusetts
LinkedIn followers
68,014
Total funding
$9M
The University of Massachusetts is a five-campus public research university system renowned for the quality of its academic programs, the scope and excellence of its research, and the strength of its public service mission.
UMass provides access to high-quality, affordable education that advances knowledge and improves the lives of the people of the Commonwealth, the nation and the world.
Offices: 1 Beacon St, Floor 31, Boston, Massachusetts 02108, US