London, England, United Kingdom · Remote OK
Senior Brand Marketing Manager Remote-first | London (occasional travel) | UK based applicants only My Money Matters is a leading financial health platform on a mission to help public sector workers make the most of thei…
Skills: Brand Building, Email Marketing, B2C Customer Journey, CRM, Campaign Execution
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Own the end-to-end B2C customer journey by developing creative brand campaigns and managing the full marketing mix. Lead the email marketing strategy and experiment with new channels to drive member acquisition and engagement.
Requires at least 4 years of marketing experience with a proven track record of executing end-to-end campaigns. Must be an outstanding writer and a data-driven generalist comfortable with CRM, creative, and autonomous execution.
Senior Brand Marketing Manager
Remote-first | London (occasional travel) | UK based applicants only
My Money Matters is a leading financial health platform on a mission to help public sector workers make the most of their salary - through education and products like pension top-ups, on-demand pay and automated savings.
Right now, 72% of public sector workers are just one bad month away from financial difficulty. We exist to change that. Through innovative financial products, education, and our digital money coach, we help people take control of their financial future, whether that’s buying their first home, boosting their pension, or planning for retirement. Already trusted by major organisations including the NHS, we’re growing quickly and building a team of ambitious, commercially minded people who want their work to genuinely matter.
We're hiring a Senior Brand Marketing Manager to own the full B2C customer journey, from the moment someone first hears about us, to the moment they become an active member. This is a role for someone who gets as excited about a great campaign concept as they do about conversion rates. You'll build the brand experiences that make public sector workers stop and take notice, while owning the channels and numbers that turn that attention into action. You will be the hands-on operator, owning every employee touchpoint and engaging hundreds of thousands of public sector workers.
What you'll do
You own the B2C journey end-to-end. Every touchpoint, every channel, every result. That means three things:
You'll also become the resident expert on our products and audience, and report back into the business on what's resonating.
A typical day might look like...
Who you are
You will be a hands-on executor with at least 4 years experience in marketing, with demonstrable experience of owning and executing campaigns from end-to-end. You’ll get genuine satisfaction from the “doing”, whether that’s campaign ideation or building a new CRM sequence. The kind of person who will be successful will be:
A background in fintech or financial services is a nice to have.
Benefits
Recruitment Process
Stage 1 — People & Culture Call - A conversation about your experience, motivations, and cultural fit.
Stage 2 — Hiring Manager Interview - A 45 minute competency-based interview exploring your experience across brand building, B2C customer journeys, email marketing, campaign execution and channel development.
Final Stage — Panel Interview & Practical Exercise - A collaborative final-stage interview with a relevant practical exercise.
Financial confidence starts here.
At My Money Matters, we work in partnership with employers across local government, the private sector and the NHS to deliver tailored financial wellbeing support that meets the needs of diverse workforces. Whether it’s helping employees navigate complex pension schemes, supporting them with future planning, or equipping them with mortgage advice, we understand that everyone's different - and so is our approach. Our platform combines expert-led financial education, personalised coaching, and a growing suite of benefits including savings & investments, mortgage advice, wills, and insurance - all designed to improve financial confidence, reduce stress, and increase employee engagement. - Empowering thousands of employees across the UK - Trusted by 400+ employers to simplify financial education - Focused on impact, inclusion, and ease of use We’re proud to support our employer partners with first-class financial wellbeing solutions that evolve with their teams' needs; whether in the here and now, or for the future. Let’s build a more financially confident workforce, together. www.my-money-matters.co.uk
Offices: London, GB
Financial confidence starts here.
At My Money Matters, we work in partnership with employers across local government, the private sector and the NHS to deliver tailored financial wellbeing support that meets the needs of diverse workforces. Whether it’s helping employees navigate complex pension schemes, supporting them with future planning, or equipping them with mortgage advice, we understand that everyone's different - and so is our approach. Our platform combines expert-led financial education, personalised coaching, and a growing suite of benefits including savings & investments, mortgage advice, wills, and insurance - all designed to improve financial confidence, reduce stress, and increase employee engagement. - Empowering thousands of employees across the UK - Trusted by 400+ employers to simplify financial education - Focused on impact, inclusion, and ease of use We’re proud to support our employer partners with first-class financial wellbeing solutions that evolve with their teams' needs; whether in the here and now, or for the future. Let’s build a more financially confident workforce, together. www.my-money-matters.co.uk
Offices: London, GB
