Clera home
·Dashboard

Jobs at The FADER (Now Hiring) — 1 open

The FADER logoThe FADER

Artist Marketing & Audience Manager

New York, New York, United States · On-site

$69k–$90k/yr

Mid level

About FADER Label For over 25 years, FADER Label has been at the forefront of discovering and developing groundbreaking musical talent. The current and former home to critically acclaimed artists including Clairo, Del Wa…

Skills: Digital Marketing, Audience Development, Creator Partnerships, Campaign Management, Influencer Marketing

The FADER logo

Artist Marketing & Audience Manager

The FADER

New York, New York, United States • On-site

Apply
Mid level

Tired of cold applications?

Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.

  • $69k–$90k/yr
  • Full-time
  • Medical, Dental, Vision, Paid Vacation, Company Holidays, Short Term Disability
  • Posted 12d ago
  • ~40 hrs/week

Responsibilities

Lead the execution of digital marketing campaigns and audience growth strategies for artists across FADER's label, management, and editorial arms. Manage creator partnerships and integrate editorial content to maximize reach and engagement.

Requirements

Requires 3-5 years of experience in artist or digital marketing, specifically within the music, media, or entertainment industry. Must possess a strong understanding of social platforms like TikTok and Instagram and experience with analytics tools.

Full job description

About FADER Label

For over 25 years, FADER Label has been at the forefront of discovering and developing groundbreaking musical talent. The current and former home to critically acclaimed artists including Clairo, Del Water Gap, Slayyyter, Binki, Yuna, James Ivy, Matt and Kim, and many more.

The Role

We're seeking an Artist Marketing & Audience Manager to lead digital campaign execution, audience development, and creator partnerships across FADER Label, FADER Management, and FADER Editorial.

This role sits at the intersection of music, media, and culture, working closely with artists, managers, marketers, editorial teams, and brand partners to help campaigns reach and engage audiences. The ideal candidate brings a strong understanding of digital marketing, creator ecosystems, and audience growth, along with a genuine passion for music and culture.

This role reports to the General Manager of FADER Music Group.

What You’ll Do

Artist Marketing & Campaign Management

  • Lead day-to-day execution of digital marketing campaigns for artist releases, tours, and key moments
  • Collaborate with artist managers, creative teams, and external partners to develop campaign plans and audience strategies
  • Manage timelines, assets, approvals, and campaign deliverables across multiple projects
  • Identify opportunities to extend campaign reach through social, creator, and community channels
  • Support release planning from announcement through launch and beyond

Audience Growth & Development

  • Develop strategies that grow artist audiences and deepen fan engagement
  • Identify emerging audience behaviors, platform trends, and content opportunities
  • Partner with internal teams to ensure campaigns are optimized for platform-specific audiences
  • Help build repeatable audience growth systems across FADER's artist and media properties

Creator & Community Partnerships

  • Build and manage relationships with creators, tastemakers, fan communities, and digital publishers
  • Develop creator strategies that support artist releases and company initiatives
  • Coordinate creator activations, partnerships, and influencer campaigns
  • Identify new partnership opportunities across social platforms and emerging communities

Editorial & Media Integration

  • Partner with FADER Editorial to maximize the reach of interviews, cover stories, video content, and editorial franchises
  • Develop distribution strategies that extend content beyond owned channels
  • Help connect artist, media, and brand initiatives where appropriate

Analytics & Insights

  • Track campaign performance across platforms
  • Monitor audience growth, engagement, and creator campaign effectiveness
  • Develop reporting and recommendations for internal teams and partners
  • Use data and insights to inform future marketing strategies

Who You Are

  • Curious and knowledgeable about music, culture, media, and how audiences engage online
  • Comfortable balancing creative thinking with operational execution
  • Highly organized and able to manage multiple campaigns simultaneously
  • Strong communicator who enjoys collaborating across teams
  • Self-motivated and comfortable working in a fast-moving environment
  • Someone who takes initiative and enjoys building things from the ground up

What You Bring

  • 3–5 years of experience in artist marketing, digital marketing, audience development, influencer marketing, or creator partnerships
  • Experience working at a record label, management company, media platform, creator agency, entertainment company, or consumer brand
  • Strong understanding of TikTok, Instagram, YouTube, and emerging social platforms
  • Experience managing digital campaigns and coordinating cross-functional stakeholders
  • Familiarity with creator marketing and influencer partnerships
  • Experience using analytics and reporting tools to evaluate campaign performance
  • Excellent organizational skills and attention to detail

What We Offer

  • Pay range for this role is between $69,000 and $90,000
  • Comprehensive benefits package: Medical, Dental, Vision
  • Paid vacation and company holidays
  • Short and Long Term Disability
  • Flexible Spending Account
  • 401K with company match
  • Opportunity to work across music, media, and culture within a collaborative team environment

FADER Label is an Equal Opportunity Employer committed to building a diverse and inclusive team. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or any other protected status.

Related keywords

TikTokInstagramYouTubeArtist MarketingAudience GrowthCreator EcosystemsDigital CampaignsInfluencer PartnershipsMusic IndustryMedia IntegrationAnalytics ToolsFan EngagementTastemakersDigital Publishers

About The FADER

LinkedInVisit site
Industry
Book and Periodical Publishing
Company size
11-50 employees
Founded
1999
LinkedIn followers
20,175

The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the underground to the heart of the mainstream. The FADER is the authority on what’s next.

PublishingMediaMusicCultureand FashionLifestyleE-CommerceMusic
View all jobs at The FADER

About The FADER

LinkedInVisit site
Industry
Book and Periodical Publishing
Company size
11-50 employees
Founded
1999
LinkedIn followers
20,175

The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the underground to the heart of the mainstream. The FADER is the authority on what’s next.

PublishingMediaMusicCultureand FashionLifestyleE-CommerceMusic
View all jobs at The FADER

Similar companies hiring

Wiley (45)The Guardian (43)Oxford University Press (34)Open Look Business Solutions (26)ProMedia Group (24)Westmark Enterprises - Dubuque, IA (21)FUNKE (20)Ingram Content Group (17)Editions Dupuis (15)Hachette Book Group (14)MediaNews Group (13)Macmillan (13)
Clera home

Your AI-talent agent. Connecting talents with dream jobs.

Earn $5,000

Tools

  • Salary Calculator
  • Resume Review
  • Startup Map

Explore

  • Jobs
  • Discover Jobs
  • Companies
  • Pricing
  • Acquihire
  • Referral

Company

  • Manifesto
  • Engineering
  • We are hiring!
  • FAQs
  • Blog
  • Press

Tools

  • Salary Calculator
  • Resume Review
  • Startup Map

Explore

  • Jobs
  • Discover Jobs
  • Companies
  • Pricing
  • Acquihire
  • Referral

Company

  • Manifesto
  • Engineering
  • We are hiring!
  • FAQs
  • Blog
  • Press

© 2026 Clera Labs, Inc.

PrivacyTermsBug Bounty