Manager eCommerce Media & Technology Job Overview The Manager, eCommerce Media and Technology is directly responsible for driving retail media excellence across our key e-commerce and Omnichannel retailers. Working cross…
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Lower Swatara Township, Pennsylvania, United States · On-site
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Drive retail media excellence across Amazon and omnichannel partners by developing strategies for media, content, and tech stacks. Manage budgets, agency relationships, and cross-functional alignment to maximize e-commerce net sales and profit.
Requirements
Requires a BA/BS in business or marketing with 5+ years of experience managing digital or e-commerce businesses, preferably in CPG. An MBA or equivalent postgraduate degree is preferred.
Full job description
Manager eCommerce Media & Technology
Job Overview
The Manager, eCommerce Media and Technology is directly responsible for driving retail media excellence across our key e-commerce and Omnichannel retailers.
Working cross functionally to develop winning strategies across Amazon and a growing list of Omnichannel partners, inclusive of media strategy, content, tech stack, portfolio management, measurement and real-time optimization, will all be a key focus for the role.
Developing and nurturing relationships with Customers, internal Sales, Catman+ and Marketing peers, as well as US and International stakeholders is critical for success.
This role will have direct responsibility of the Associate Manager, eCommerce Merchandising
Accountabilities
Retail Media:
Translate aligned Brand and Seasons strategies into tailored marketing plans to drive accelerated category business growth
Develop annual and quarterly strategies for Amazon and Omnichannel Media, optimizing investments to maximize total eCommerce Net Sales, Profit and ROAS
Lead execution of all Amazon campaigns, including KPI setting and tracking, media planning and agency SOW
Manage Amazon budget plan and ongoing adjustments
Enablers:
Manage the product content development strategy to ensure best in class experience on retailer websites
Tech Stack – Build and optimize retail media tech stack, managing SOW and maximizing use and value of the platforms
Capabilities – Build institutional knowledge and competency across internal Marketing and Sales teams
Measurement & Insights:
Use available data & insights (Vendor Central, Profitero, Amazon Brand View Pro, Retailer POS, Salsify, Amazon Marketing Cloud, Edge) to provide sound merchandising / marketing / promotional / product optimization recommendations
Establishes media reporting/KPI’s to ensure progress against objectives and communicates campaign results back to the organization
Relationships:
Suppliers: Ongoing collaboration with Media Suppliers (who are also key Vendor partners) to build plans that support the growth agendas of both sides
Sales: Drive alignment with channel leads in implementing annual programs
Marketing: Joint efforts with Brand and Shopper teams in implementing path-to-purchase programs
US and International: Best practice sharing to drive increased efficiency and effectiveness across common customers and strategies
Media Agency: Lead holistic management of media agency, setting and measuring key performance metrics
Minimum Education & Requirements
BA/BS in business, marketing, or comparable field degree; MBA or equivalent preferred but not required
5+ years of experience managing a digital/eCommerce business – CPG background preferred
Compensation Details
The anticipated base salary range for this role is $96,800 to $121,000 per year. The actual base salary offered will depend on a variety of job‑related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance‑based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well‑being (as applicable).
The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness and a vision to lead next generation snacking. Hershey brings together more than 20,000 employees worldwide to deliver delicious, high-quality products across more than 85 brands in approximately 65 countries, generating more than $11.7 billion in annual revenues.
Hershey brings its full portfolio to market as ONE Hershey, spanning confection, salty and functional snacking categories with beloved brands like Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers and Ice Breakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and Dot's Homestyle Pretzels; and a protein portfolio including ONE Brands and Fulfil.
For more than 130 years, Hershey has operated fairly, ethically and sustainably. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company's commitment to helping children succeed through equitable access to education.
Offices: 19 E Chocolate Ave, Hershey, Pennsylvania 17033, US · Carretera Guadalajara, El Salto, Jalisco 00CP45680, MX · Pudong Road, Shanghai, 200120, CN · 5750 Explorer Dr, Mississauga, ON L4W 0B1, CA · 2701 Otis Corley Dr, Bentonville, AR 72712, US
Consumer Packaged GoodsConsumer GoodsSnack FoodService IndustryBrand MarketingPackaging ServicesConfectioneryFood and BeverageManufacturing
The Hershey Company is an industry-leading snacks company with a purpose to make more moments of goodness and a vision to lead next generation snacking. Hershey brings together more than 20,000 employees worldwide to deliver delicious, high-quality products across more than 85 brands in approximately 65 countries, generating more than $11.7 billion in annual revenues.
Hershey brings its full portfolio to market as ONE Hershey, spanning confection, salty and functional snacking categories with beloved brands like Hershey's, Reese's, Kisses, KIT KAT®, Jolly Rancher, Twizzlers and Ice Breakers; salty snacks including SkinnyPop, LesserEvil, Pirate's Booty and Dot's Homestyle Pretzels; and a protein portfolio including ONE Brands and Fulfil.
For more than 130 years, Hershey has operated fairly, ethically and sustainably. Founder Milton Hershey established Milton Hershey School in 1909, and that legacy of purpose endures today through the company's commitment to helping children succeed through equitable access to education.
Offices: 19 E Chocolate Ave, Hershey, Pennsylvania 17033, US · Carretera Guadalajara, El Salto, Jalisco 00CP45680, MX · Pudong Road, Shanghai, 200120, CN · 5750 Explorer Dr, Mississauga, ON L4W 0B1, CA · 2701 Otis Corley Dr, Bentonville, AR 72712, US
Consumer Packaged GoodsConsumer GoodsSnack FoodService IndustryBrand MarketingPackaging ServicesConfectioneryFood and BeverageManufacturing