Pottstown, Pennsylvania, United States · Hybrid
Responsibilities include: • Perform market research, uncover customer needs, and develop a deep understanding of market trends and the competitive landscape to assist in portfolio strategy for both existing products and …
Skills: Market Research, Portfolio Strategy, Product Development, Revenue Projection, Pricing Strategies
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The Product Manager is responsible for conducting market research and developing portfolio strategies for new and existing life science products. They will lead technical development, manage pricing and revenue projections, and implement integrated marketing launch plans.
Candidates must have a Bachelor's degree in biology, biochemistry, or a related field, with a Master's or PhD preferred. At least 2 years of product marketing experience within the life science industry is required.
Responsibilities include:
• Perform market research, uncover customer needs, and develop a deep understanding of
market trends and the competitive landscape to assist in portfolio strategy for both existing
products and new product development
• Develop, as well as score and assess any submitted ideas for new products and services
• Scientific decision-making ability to act as a technical lead during development of products with
assistance from other technical experts and strategists
• Project expected revenue by analyzing trends and results, establishing pricing strategies,
recommending selling price, and monitoring costs, competition, supply, and demand
• Conduct build/buy/partner analysis as part of development efforts
• Develop and deliver effective value propositions and contributes to business plan with top-level
messaging
• Ensure that all tactical marketing content presents an integrated marketing message to
Rockland customers
• Implement launch plans and marketing strategies with Marketing and Sales through web pages,
email blasts, literature, and promotions, as well as optimization of SEO, PPC and internal web
searches
• Monitor sales performance of products, collect customer feedback, and guide strategy changes
• Represent Rockland at conferences, meetings, and tradeshows
• Perform other duties as assigned
Qualifications:
• 2+ years of experience in product marketing within life science
• Ability to interact with all levels of management
• Commercial mindset and ability to drive change
• Must be able to communicate (both orally and written) in a well-organized and professional
manner
• Highly competent with organizational, project management, and negotiating skills
• Ability to handle multiple simultaneous priorities in a high-volume work environment
• Must have the ability to work with others and maintain strong working relationships with
members of other departments
• Problem solving and multi-tasking skills
• Desire to be an integral part of a growing business
Education:
• Bachelor’s degree in biology, biochemistry, or related field
• Master’s degree or PhD preferred
We are a leading biotechnology company manufacturing and distributing over 13,000 antibodies and reagents worldwide.
Rockland Immunochemicals, Inc. (Rockland) is a trusted partner to scientists worldwide, providing expertly designed and rigorously validated antibodies, assays, and supporting reagents. From basic research to therapeutic development, we thrive on solving complex challenges and delivering tools that deliver accurate, reproducible results. For more than 55 years, our Pennsylvania-based laboratories have collaborated with leading research institutions, biotech companies, and pharmaceutical partners across the world. By producing our antibodies in-house and adhering to strict quality standards, we ensure consistency you can rely on. With a diverse catalog spanning over 13,000 products, along with custom antibody development and assay services, Rockland combines deep technical expertise with the flexibility to meet unique scientific needs. When your research demands precision, reliability, and problem-solving experience, we’re ready to help.
Offices: PO Box 5199, Limerick, Pennsylvania 19468, US
We are a leading biotechnology company manufacturing and distributing over 13,000 antibodies and reagents worldwide.
Rockland Immunochemicals, Inc. (Rockland) is a trusted partner to scientists worldwide, providing expertly designed and rigorously validated antibodies, assays, and supporting reagents. From basic research to therapeutic development, we thrive on solving complex challenges and delivering tools that deliver accurate, reproducible results. For more than 55 years, our Pennsylvania-based laboratories have collaborated with leading research institutions, biotech companies, and pharmaceutical partners across the world. By producing our antibodies in-house and adhering to strict quality standards, we ensure consistency you can rely on. With a diverse catalog spanning over 13,000 products, along with custom antibody development and assay services, Rockland combines deep technical expertise with the flexibility to meet unique scientific needs. When your research demands precision, reliability, and problem-solving experience, we’re ready to help.
Offices: PO Box 5199, Limerick, Pennsylvania 19468, US
