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Jobs at Pollo Tropical (Now Hiring) — 1 open

Pollo Tropical logoPollo Tropical

Digital Content Manager

Miami, Florida, United States · On-site

Mid level$230M raised

Be a Part of the Fiesta... Come Join The Pollo Nation! You will need an email account click here to create one if you do not currently have one: Create Email Account When you click 'Apply', you will need to click on 'Cre…

Skills: Digital Content Management, Social Media Strategy, SEO, Google Analytics, Copywriting

Pollo Tropical logo

Digital Content Manager

Pollo Tropical

Miami, Florida, United States • On-site

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Mid level

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  • Full-time
  • bachelor degree
  • Posted 10d ago
  • ~40 hrs/week

Responsibilities

Manage digital creative content and administer social media accounts and the company website. Lead integrated digital marketing campaigns from concept to execution while optimizing strategy based on analytics and trends.

Requirements

Requires 3+ years of experience in digital content management and a Bachelor's degree in Marketing or a relevant field. Proficiency in SEO, Google Analytics, and social media management tools is essential.

Full job description

Be a Part of the Fiesta...
Come Join The Pollo Nation!

You will need an email account click here to create one if you do not currently have one: Create Email Account

When you click 'Apply', you will need to click on 'Create Account'. By creating an account, you will be able to view your applications and their statuses. Your password must contain 1 upper case letter, 1 number, and 1 special character.

Summary:

We are looking for a talented Digital Content Manager to manage our digital creative content and administer our social media accounts and website. The Digital Content Manager needs to have a strong grasp of current marketing tools and strategies to be able to lead integrated digital marketing content from concept to execution in our digital channels, including organic + paid social, as well as other digital platforms. They will be responsible for maintaining our presence across all digital channels, including development and implementation of a holistic content calendar approach with a combination of campaigns and evergreen content. They will optimize digital strategy based on trends and analytics. They will measure and report on the performance initiatives across all of our owned channels. The Digital Content Manager will be able to multi-task, drive results and collaborate across the team while thriving in an ambitious fast-paced environment. We are seeking a self-starter, results-oriented problem solver. They will also be responsible for key performance indicators that impact the end-to-end customer journey across digital platforms.

Duties & Responsibilities:

  • Performing research on current benchmark trends and audience preferences
  • Designing and implementing social media strategy to align with business goals
  • Setting specific objectives and reporting on ROI
  • Utilizing strong analytical ability to evaluate end-to-end user across multiple channels and customer touch points.
  • Briefing creative agency on content needs to leverage productions and existing asset library.
  • Generating, scheduling, editing, publishing and sharing engaging content daily (e.g. original text, photos, videos and news)
  • Monitoring SEO and web traffic metrics
  • Collaborating with other teams, like marketing, sales and customer service to ensure brand consistency
  • Communicating with followers, respond to queries in a timely manner and monitor customer reviews
  • Overseeing social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
  • Recommending and implementing new features to develop brand awareness, like promotions and competitions
  • Staying up-to-date with current technologies and trends in social media, design tools and applications

Qualifications:

  • 3+ years of proven work experience in digital content management
  • Hands on experience as a social media/community manager
  • Knowledge of social media management, analytic and listening tools
  • Excellent copywriting skills, as well as presentation and verbal communication skills.
  • Strong project management skills.
  • Critical thinker and creative.
  • Solid knowledge of SEO, keyword research and Google Analytics
  • Familiarity with web design
  • Knowledge of online marketing channels
  • Experience in QSR, retail, and/or consumer products preferred.
  • Bachelor’s degree in Marketing or relevant field.
  • Preferably bilingual in English and Spanish

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

If you are a current employee, please apply using the internal application process. Reach out to your manager for more information

Related keywords

Digital Content ManagementSocial MediaSEOGoogle AnalyticsContent CalendarROICopywritingWeb Traffic MetricsQSRRetailConsumer ProductsDigital MarketingCommunity ManagementKeyword ResearchBrand Consistency

About Pollo Tropical

LinkedInVisit site

Warm People, Fresh Flavors, Proud Culture!

Industry
Restaurants
Company size
1,001-5,000 employees
Founded
1988
Headquarters
Miami, Florida
LinkedIn followers
9,022
Total funding
$230M

What began in Miami as a simple recipe for citrus-marinated grilled chicken has evolved into a world of tropical flavors, and is quickly transforming into a lifestyle of happy, healthy, laid-back fun. And is continually proving that life’s better under the palm. Welcome to Pollo Tropical® where passion is married to freshness to create a one-of-a-kind experience. Our chickens are never frozen, and free of hormones and trans-fats. From our signature grilled chicken and slow roasted mojo pork, to world-renown Create Your Own TropiChops®, nothing surprises and delights like our fresh-made food served in a Caribbean inspired atmosphere.

Offices: 7255 Corporate Dr., Suite C, Miami, Florida 33126, US

Food and Beverage
View all jobs at Pollo Tropical

About Pollo Tropical

LinkedInVisit site

Warm People, Fresh Flavors, Proud Culture!

Industry
Restaurants
Company size
1,001-5,000 employees
Founded
1988
Headquarters
Miami, Florida
LinkedIn followers
9,022
Total funding
$230M

What began in Miami as a simple recipe for citrus-marinated grilled chicken has evolved into a world of tropical flavors, and is quickly transforming into a lifestyle of happy, healthy, laid-back fun. And is continually proving that life’s better under the palm. Welcome to Pollo Tropical® where passion is married to freshness to create a one-of-a-kind experience. Our chickens are never frozen, and free of hormones and trans-fats. From our signature grilled chicken and slow roasted mojo pork, to world-renown Create Your Own TropiChops®, nothing surprises and delights like our fresh-made food served in a Caribbean inspired atmosphere.

Offices: 7255 Corporate Dr., Suite C, Miami, Florida 33126, US

Food and Beverage
View all jobs at Pollo Tropical

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