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Cologne, North Rhine-Westphalia, Germany • Hybrid
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Plan, execute, and optimize digital marketing campaigns and media activities for the German market to drive business and brand KPIs. Act as the local website owner and coordinate with global HQ and agencies to ensure consistent, high-quality execution across all digital touchpoints.
Requires a Bachelor's degree in Marketing or a related field and at least 5 years of experience in digital marketing and media planning. Must be a native German speaker with business-fluent English and strong analytical capabilities for data-driven decision-making.
We’re currently looking for a Digital Marketing & Media Manager. Someone to join our Marketing team in Germany to plan, execute, and continuously optimize digital campaigns that drive business and brand KPIs. Someone with a passion for electric mobility, an interest in technology, and a desire to create the change we know is needed.
Working closely with the Head of Marketing and global HQ teams, you will ensure that centrally developed campaigns are effectively localized and executed in the German market, with a strong focus on quality, performance, and consistency across all digital touchpoints.
This position is located in Cologne, Germany. We believe in a hybrid model when it comes to remote and onsite work, enabling both collaboration and focused individual work. What matters most is creating the right conditions to deliver strong results and enjoy the journey.
In this role, you’ll be expected to plan, execute, and continuously improve digital marketing campaigns and media activities for the German market. Working as part of the Marketing team, you will ensure strong performance, high-quality execution, and full alignment with global strategies and local commercial needs.
Plan, execute, and optimize local media activities while contributing to central campaign activations, including brand and launch campaigns, ensuring strong market impact
Develop and deliver tactical campaigns for the German market in close collaboration with Sales, aligning marketing efforts with commercial priorities and dealership needs
Analyze, monitor, and continuously optimize campaign performance, media investments, and conversion rates, providing clear reporting and actionable insights to stakeholders
Act as local website owner and quality gatekeeper, ensuring accuracy, consistency, and high standards across digital assets, including localization, translations, UX, and campaign execution
Manage and collaborate closely with agencies, HQ teams, and internal stakeholders, validating proposals, ensuring alignment with global strategies, and securing high-quality, scalable execution across all digital touchpoints, including influencer marketing initiatives
In order to succeed in this role, and at Polestar in general, you bring a strong sense of ownership and accountability, combined with a structured and analytical way of working. You have a sharp eye for detail and quality, and you are comfortable taking responsibility for both execution and continuous improvement across multiple digital touchpoints.
You are confident working with data to monitor performance, identify optimization opportunities, and drive better outcomes. At the same time, you are able to navigate a complex stakeholder landscape, balancing global frameworks with local market needs and ensuring smooth coordination across teams, agencies, and partners.
In addition, you’ll need the following qualifications:
Bachelor’s degree in Marketing, Communication, or a related field, providing a solid foundation for campaign planning and execution
Minimum 5 years of experience in digital marketing, enabling you to independently manage campaigns, media planning, and optimization
Native-level German with excellent writing and editing skills, ensuring high-quality localization and content accuracy across all digital channels
Business fluent English, allowing effective collaboration with global teams and stakeholders
Strong analytical capabilities and experience working with performance data, supporting data-driven decision-making and continuous optimization
Polestar is an international company, with various backgrounds represented. English is the language of written and spoken communication. Expect an accelerating, exciting environment where change happens often, but so does progress.
If the above matches your ambitions, be sure to apply. Our selection process is ongoing, and the job advert will remain open until it’s filled.
The Polestar journey is an electric one.
We are an electric performance brand, determined to improve the society we live in.
Polestar - the guiding star. We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining. In Polestar’s future, there is no room for shortcuts, excuses or compromises. We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance. At Polestar, the sky is the limit.
Offices: Assar Gabrielssons väg 9, Göteborg, Västra Götaland 418 78, SE
We are an electric performance brand, determined to improve the society we live in.
Polestar - the guiding star. We are an electric performance brand, determined to improve the society we live in. Our focus is on uncompromised design and technology. Passion and emotion drive us, electricity and innovation drive our cars. Our products are excellent, efficient and entertaining. In Polestar’s future, there is no room for shortcuts, excuses or compromises. We are all in, dedicated on our ambition. Guiding our industry forward through pure, progressive, performance. At Polestar, the sky is the limit.
Offices: Assar Gabrielssons väg 9, Göteborg, Västra Götaland 418 78, SE
