Las Vegas, Nevada, United States · On-site
We are looking for an ambitious Growth Marketing Manager to join playSTUDIOS in support of our newest brand, The Win Zone — an elevated casino experience built for players who crave excitement, quality, and real-wo…
Skills: User Acquisition, Paid Social, App Store Ads, DSP Network Buys, Performance Optimization
Tel Aviv, Tel-Aviv District, Israel · Hybrid
We are looking for a UA Manager to join our growing Tetris Block Party marketing team and work with us to grow our huge community of players. We need someone with sharp business instincts, a great creative mind, who love…
Skills: User Acquisition, Ad Buying Analysis, Campaign Management, A/B Testing, Data Analysis
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Lead the planning, execution, and optimization of app-based user acquisition campaigns across various paid channels to drive growth for The Win Zone. Manage budgets and analyze performance data to achieve target KPIs such as CPA, ROAS, and LTV.
Requires 4-5 years of hands-on UA experience with a proven track record in paid social, ASA, and DSP networks. A bachelor's degree in marketing, business, or data analytics is required, along with proficiency in MMPs and performance metrics.
We are looking for an ambitious Growth Marketing Manager to join playSTUDIOS in support of our newest brand, The Win Zone — an elevated casino experience built for players who crave excitement, quality, and real-world rewards.
Reporting to the VP of Marketing, this role will lead planning, execution, and optimization of app-based UA campaigns across multiple paid channels, including Paid Social, App Store Ads, DSP Network Buys, and more.
If you thrive on performance optimization, love experimenting with creative assets, and are passionate about bringing new players into great gaming experiences, this is your next win.
Duties and Responsibilities
As the Growth Marketing Manager for The Win Zone, you will be responsible for:
User Acquisition Leadership
Plan, launch, and optimize paid UA campaigns across channels like Meta, TikTok, Google UAC, App Store Ads, DSPs, etc.
Manage budgets, pacing, and daily reporting to achieve target KPIs (CPA, ROAS, LTV).
Oversee creative testing, partner performance, and campaign pipeline.
Optimization and Insights
Analyze campaign data to identify trends and actionable optimizations.
Develop and maintain a robust testing roadmap to improve efficiency and scale.
Partner with Analytics and Data Science to measure incrementally and portfolio impact.
Strategic Execution and Innovation
Research new channels, ad formats, and creative concepts to expand UA reach.
Produce regular competitive intelligence reports and share insights with leadership.
Collaborate with Brand Marketing, Product, and Creative teams to align targeting and messaging.
Measurement and Tools
Track all performance via MMP dashboards (Singular preferred).
Build accurate weekly and monthly reports capturing KPIs, pacing, and spend efficiency.
Requirements
4-5 years of hands-on UA experience running and optimizing app-based campaigns
Proven ability to execute across multiple channels: Paid Social, ASA, DSP Networks, etc.
Experience working with Mobile Measurement Partners (MMPs) - Singular preferred.
Strong command of performance metrics (CPS, ROAS, LTV) and conversion funnel analysis.
Demonstrated success in campaign budgeting and bid optimization
Excellent problem-solving and analytical thinking
Proficient in Excel/spreadsheets and familiar with BI tools or dashboards.
Bachelor’s degree in marketing, Business, Data Analytics, or equivalent experience.
Preferred
Background in Gaming, Casino, or Sports Betting UA campaigns.
Experience with creative iteration and A/B testing at scale.
Familiarity with SQL or data‑visualization tools (Tableau, Mode Analytics).
Understanding of influencer and affiliate marketing.
Excitement for working in sweepstakes‑style entertainment and premium gaming brands.
Benefits and Perks
100% health benefit premiums for you and your dependents
401K match and Restricted Stock Units
Flexible vacation policy
Employee-driven entertainment, happy hours, and team-building events
Snacks and drinks are available in the kitchen
Casual work environment
If you're ready to make a significant impact in a role that challenges and excites, apply today and join us in shaping the future of Sweepstakes gaming!
About PLAYSTUDIOS
PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company’s collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights. To learn more about PLAYSTUDIOS, visit playstudios.com
PLAYSTUDIOS is an equal opportunity employer. Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
California Residents: Please review our California HR Data Privacy Policy for information about our data practices.
COMPANY: Ordinarily, we would devote this space to telling you all the typical things about our innovative company, our experienced management team, and our inspiring culture. But talk is cheap. So instead, we'll let our work speak for us. At the end of the day, it is the ultimate reflection of who we are and what we value. And through this work, we hope that principles like creativity, quality, and fun are seen as more than empty aspirations. We hope that they are recognized as the defining attributes of all that we do. CULTURE: We believe that a company culture is not defined by a brightly colored office, a nice ping pong table, or a well-stocked kitchen. We believe it is revealed in the number of times each day that we laugh out loud, learn something new, get inspired, look forward to a class reunion, take time for lunch, choose the music, test our limits, get what we need, ship something great, recognize our impact, and wake up excited. If that’s not your current career story, then we’d love to have you join ours. TEAM: PLAYSTUDIOS is the banner flown by a tight-knit crew of entrepreneurs, artists, software developers, product managers, and producers. Although we come from different lands and disciplines, we share a passion for our work and a belief in the opportunity we are pursuing.
Offices: 112 South Park St, San Francisco, California 94107, US · 720 Brazos Suite 1000, Austin, TX 78701, US · 10150 Covington Cross Dr, Las Vegas, Nevada 89144, US
COMPANY: Ordinarily, we would devote this space to telling you all the typical things about our innovative company, our experienced management team, and our inspiring culture. But talk is cheap. So instead, we'll let our work speak for us. At the end of the day, it is the ultimate reflection of who we are and what we value. And through this work, we hope that principles like creativity, quality, and fun are seen as more than empty aspirations. We hope that they are recognized as the defining attributes of all that we do. CULTURE: We believe that a company culture is not defined by a brightly colored office, a nice ping pong table, or a well-stocked kitchen. We believe it is revealed in the number of times each day that we laugh out loud, learn something new, get inspired, look forward to a class reunion, take time for lunch, choose the music, test our limits, get what we need, ship something great, recognize our impact, and wake up excited. If that’s not your current career story, then we’d love to have you join ours. TEAM: PLAYSTUDIOS is the banner flown by a tight-knit crew of entrepreneurs, artists, software developers, product managers, and producers. Although we come from different lands and disciplines, we share a passion for our work and a belief in the opportunity we are pursuing.
Offices: 112 South Park St, San Francisco, California 94107, US · 720 Brazos Suite 1000, Austin, TX 78701, US · 10150 Covington Cross Dr, Las Vegas, Nevada 89144, US
