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Product Marketeer

Ghent, Flanders, Belgium · Hybrid

Mid level

Turn product into stories that sell 🚀 At Optimile & Mobiflow, we are looking for a Product Marketing Manager who knows how to turn complex technology into crystal-clear value for customers and sales teams. You are the c…

Skills: Product Positioning, Messaging, Go-to-Market Strategy, Sales Enablement, Competitive Analysis

Optimile logo

Product Marketeer

Optimile

Ghent, Flanders, Belgium • Hybrid

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Mid level

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  • Full-time
  • Flexible Work Setup, Hybrid Work Options
  • Posted 15d ago
  • ~40 hrs/week

Responsibilities

The role focuses on translating complex technical features into clear value propositions and managing the end-to-end go-to-market strategy for product releases. It serves as the strategic link between Product, Sales, and Marketing to drive customer adoption and sales success.

Requirements

Candidates need 3-5 years of experience as a Product Marketing Manager within a B2B SaaS environment. Strong skills in storytelling, competitive analysis, and the ability to collaborate across different teams are essential.

Full job description

Turn product into stories that sell 🚀

At Optimile & Mobiflow, we are looking for a Product Marketing Manager who knows how to turn complex technology into crystal-clear value for customers and sales teams.

You are the connective tissue between Product, Sales and Marketing. You own the story: from positioning and messaging to launches and sales enablement. Your work enables our Growth Marketeer to generate demande and empowers our Sales team to win deals (faster and with confidence).

Why join Optimile & Mobiflow?

  • High ownership and strategic impact. You define how our product is positioned in the market.
  • Flexible work setup, with hybrid options.
  • An international B2B SaaS environment focused on scale, quality and innovation.
  • Close collaboration with Product, Sales and Growth (No silos, real influence).

What you'll be doing

🎯 Positioning, Messaging & Market Truth

  • Be the single source of truth for our product positioning and value propositions.
  • Define and continuously refine buyer personas based on product, sales and customer insights.
  • Track competitors and translate insights into battlecards, 'Why we win' stories and objection handling for Sales.

🚀 Go-to-Market, Releases & Product Launches

  • Own the GTM strategy for new features and our bi-weekly releases.
  • Decide to launch narrative and impact level (minor vs major) together with Product Owners.
  • Translate the product roadmap into clear sales enablement and customer-ready messaging.
  • Collect post-launch feedback and drive adoption together with Product and Sales.
  • Adapt messaging for international markets to ensure local relevance and competitive fit.

✍️ Content Strategy & Agency Collaboration

  • Brief our content marketeer and/ or agency with the right substance, hooks and strategic direction.
  • Ensure all content (website, blogs, whitepapers, sales collateral) is technically correct and on-brand.
  • Guard consistency across all touchpoints, from feature pages to sales decks.

🤝 Sales & Customer Success Enablement

  • Build the sales toolkit: pitch decks, one-pagers, case studies, ROI calculators.
  • Partner with our technical writer to ensure release notes, manuales and documentation land clearly.
  • Train Sales and Support teams on new features, value propositions and objection handling.

🔗 Cross-functional Collaboration

  • Be the voice of the market towards Product Management.
  • Equip the Growth Marketeer with the messaging and hooks needed for ads, campaigns and lifecycle flows.

Who are you?

  • You have 3-5 years of experience as a Product Marketing Manager in B2B SaaS.
  • You excel at storytelling: translating technical features into customer value.
  • You enjoy market research, competitive analysis and finding positioning gaps.
  • You are comfortable managing agencies or freelancers and owning outcomes.
  • You thrive in cross-functional roles and love being the 'glue' between teams.

Sounds like your next challenge?

Let's build stories that move markets, together. 🚀

Related keywords

B2B SaaSProduct MarketingGTM StrategyValue PropositionBattlecardsSales ToolkitROI CalculatorsBuyer PersonasProduct RoadmapMarket TruthContent StrategyCustomer Success EnablementLifecycle FlowsCompetitive Fit

About Optimile

LinkedInVisit site

The preferred B2B mobility provider, offering Charging as a Service (CPO & MSP) solutions.

Industry
Software Development
Company size
11-50 employees
Founded
2009
Headquarters
Ghent, Oost-Vlaanderen
LinkedIn followers
6,106

Optimile is a software provider empowering businesses to create their own EV charging ecosystem. Our primary focus is Charging-as-a-Service (CaaS), enabling seamless integration into your company’s branding and operations. Our solutions are available as white-label platforms or as a comprehensive end product, depending on your needs. Whether you target B2B or B2C, we offer future-proof, user-friendly, real-time solutions tailored to your company’s identity.

Offices: Sassevaartstraat 46/201, Ghent, Oost-Vlaanderen 9000, BE

E-Mobilitycloud-based solutions EV ChargingNetworked MobilityBuilding appspublic transportSoftware as a ServiceMobility service providerMobility Marketplaceand charge point operating
View all jobs at Optimile

About Optimile

LinkedInVisit site

The preferred B2B mobility provider, offering Charging as a Service (CPO & MSP) solutions.

Industry
Software Development
Company size
11-50 employees
Founded
2009
Headquarters
Ghent, Oost-Vlaanderen
LinkedIn followers
6,106

Optimile is a software provider empowering businesses to create their own EV charging ecosystem. Our primary focus is Charging-as-a-Service (CaaS), enabling seamless integration into your company’s branding and operations. Our solutions are available as white-label platforms or as a comprehensive end product, depending on your needs. Whether you target B2B or B2C, we offer future-proof, user-friendly, real-time solutions tailored to your company’s identity.

Offices: Sassevaartstraat 46/201, Ghent, Oost-Vlaanderen 9000, BE

E-Mobilitycloud-based solutions EV ChargingNetworked MobilityBuilding appspublic transportSoftware as a ServiceMobility service providerMobility Marketplaceand charge point operating
View all jobs at Optimile

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