Markham, Ontario, Canada · On-site
$40k–$55k/yr
Business Development Executive Full-Time Location: Markham, ON (On-site) New Position Salary: Base: $40,000-$55,000 + Bonus About Omnify Omnify is a subsidiary of Lumify Inc, an industry leader in the high-end LED lighti…
Skills: Outbound Prospecting, Cold Calling, Lead Generation, CRM Management, Relationship Building
Sign up with Clera and we'll reach out the moment a role actually fits you — no more spraying applications into the void.
The BDE is responsible for driving lead generation through outbound prospecting and qualifying new business opportunities. They manage the front end of the sales cycle, closing initial deals before graduating accounts to senior sales management.
Candidates should have a proactive hunter mindset with strong communication skills and a degree or diploma in Business, Marketing, or Sales. Experience in outbound sales and familiarity with the lighting or manufacturing industry is preferred.
Business Development Executive
Full-Time Location: Markham, ON (On-site) New Position
Salary: Base: $40,000-$55,000 + Bonus
About Omnify
Omnify is a subsidiary of Lumify Inc, an industry leader in the high-end LED lighting industry. Lumify is a dynamic, entrepreneurial company expanding across North America with custom LED lighting solutions. We specialize in engineered backlighting products, supporting some of the world’s top brands including Estée Lauder, Sephora, Guess, Ulta Beauty, Chanel, and many more.
In addition to retail, Omnify supports top architectural firms, OEM manufacturers, signage fabricators, and technology integrators. Our team is passionate about creating tailored, high-impact lighting solutions that bring spaces and designs to life.
Headquartered in Markham, Ontario, Omnify also operates manufacturing facilities in South Korea and China. Our Culture At Omnify, we’re proud to be building something meaningful, and we’re doing it together. Our sales team is a group of driven, collaborative, and genuinely supportive professionals who are serious about results, but never at the expense of culture.
We value clarity, accountability, and follow-through. When you join us, you’re stepping into a role with structure, support, and the runway to grow. Our team thrives on sharing wins, learning from challenges, and moving quickly, but always thoughtfully.
We work hard, celebrate progress, and push each other to raise the bar. If you’re someone who enjoys being part of a strong, high-performing team, and you’re excited by the idea of contributing to a growing company that’s setting a new standard in the lighting industry, we’d love to meet you.
Our Core Values
· We are Customer Centric
· We are Problem Solvers
· We know Less is often More
· We foster a Growth Mindset
· We work as a Team
Role Overview
We are looking for a Business Development Executive (BDE) with a proactive, “hunter” mindset—someone who thrives on identifying new business opportunities, connecting with
potential clients, and initiating long-term partnerships. This role plays a vital part in the front end of the sales cycle, driving lead generation and qualifying new prospects, while closing initial opportunities before graduating the accounts to the next stage of development.
This position is ideal for individuals who are energetic, organized, and passionate about prospecting and discovery. As a key contributor to Omnify’s sales development process, the BDE will work closely with the Inside Sales Executive (ISE), Territory Sales Manager (TSM), Marketing, and Customer Success teams.
The BDE reports directly to the Director of Sales, North America.
Primary Responsibilities
· Conduct daily outbound prospecting activities, including cold calls, emails, and outreach using sales tools and CRM systems
· Re-engage dormant or inactive accounts to reignite interest and opportunities
· Lead discovery conversations to qualify prospects and assess alignment with Omnify’s offerings
· Provide early-stage product overviews and introductory pricing guidance
· Close the first deal with each new account and submit the account for internal graduation
· Collect and document comprehensive project information during discovery, including:
o Contact roles and decision-makers
o Project name, number, location, and timeline
o Budget, procurement model, and potential technical needs or restrictions
· Collaborate with the Customer Success team to support quoting by providing clear project inputs
· Coordinate with Production to confirm lead times before setting client expectations
· Maintain accurate and complete CRM records for all interactions and account details
· Work with Marketing to execute and improve targeted campaigns, including tradeshow follow-ups
· Collaborate with ISEs and TSMs on strategic territory development initiatives
· Prepare and submit detailed graduation requests to the Director of Sales after first deal closure
· Participate in weekly team meetings and 1:1 sessions with Sales Leadership
· Create and manage all new account and contact entries in the CRM, ensuring complete and accurate data
· Submit weekly performance summaries outlining outreach activity and progress
· Attend designated trade shows and industry events as required for lead generation and networking
· Work on-site at our Markham office; local client visits may be approved upon reaching seniority
What You Bring
· A self-motivated, persistent approach to outbound sales and prospecting
· Strong communication and relationship-building skills
· Detail-oriented with strong organization and follow-through
· A collaborative and open mindset with a passion for learning
· Ability to assess customer needs and propose tailored solutions
· Experience using CRM tools and outreach platforms (an asset)
Preferred Qualifications
· Experience in outbound sales, business development, or client-facing roles
· Familiarity with lighting, signage, design, architecture, or manufacturing is considered an asset
· Comfortable using CRM systems and sales engagement tools
Education & Experience
· Bachelor’s degree or college diploma in Business, Marketing, Sales, or a related field, or equivalent work experience
· Previous experience in sales development, inside sales, or customer engagement roles preferred
· Omnify does not require Canadian work experience as a condition of employment. We welcome applications from qualified candidates with international education and professional experience.
Compensation
· Competitive base salary (commensurate with experience)
· Bonus structure based on individual performance
· Benefits package, team events, and career growth opportunities
AI Omnify may use artificial intelligence (AI) enabled tools to assist with parts of the recruitment process, such as reviewing and organizing resumes or identifying candidates whose qualifications best match the role requirements. These tools are used to support and not to replace human decision-making. All hiring decisions are ultimately made by our recruitment and leadership team.
Location
· This is a full-time, on-site role based in Markham, ON
· Occasional client visits may be approved for senior team members
Accessibility
We are an inclusive employer and welcome applications from all qualified individuals. Accommodation are available upon request throughout the hiring process.
Formerly FAWOO
At Omnify Lighting, we are focused on showcasing brands through light. We oversee the entire spectrum of your illumination projects – with innovative, high-quality products, partnered with on-demand design, concept development, light planning, and timely delivery. Simply put, we’re all about Lighting Environments to Life In the lighting industry, Omnify is the synonym for quality. We do things differently because your customers deserve better. That’s why we build all of our lighting products to exacting standards. We think you’ll agree that the result is a difference you—and your customers—can experience. The Omnify Advantage Design Flexibility Fully customizable options for all your designs, with in-house Technical & Design support. Optimized Production Just-in-Time manufacturing across our four facilities providing solutions to match any demands. Custom Pricing Good-Better-Best product options & specifications to meet your fiscal objectives Visit our Website!
Offices: 2700 John St., Markham, Ontario L3R 2W4, CA
Formerly FAWOO
At Omnify Lighting, we are focused on showcasing brands through light. We oversee the entire spectrum of your illumination projects – with innovative, high-quality products, partnered with on-demand design, concept development, light planning, and timely delivery. Simply put, we’re all about Lighting Environments to Life In the lighting industry, Omnify is the synonym for quality. We do things differently because your customers deserve better. That’s why we build all of our lighting products to exacting standards. We think you’ll agree that the result is a difference you—and your customers—can experience. The Omnify Advantage Design Flexibility Fully customizable options for all your designs, with in-house Technical & Design support. Optimized Production Just-in-Time manufacturing across our four facilities providing solutions to match any demands. Custom Pricing Good-Better-Best product options & specifications to meet your fiscal objectives Visit our Website!
Offices: 2700 John St., Markham, Ontario L3R 2W4, CA
