About the role

We're hiring a Senior Demand Generation Marketer to own the campaigns and events engine that fills our pipeline. You'll report to the VP of Marketing and partner closely with sales and product marketing to design programs that reach finance, FinOps, and engineering buyers, then convert that attention into qualified meetings.

This role sits at the intersection of strategy and execution. You'll build the plan, run the plays, and own the numbers. Paid social and search live with the VP of Marketing and an external agency, so you won't own those channels directly, though you'll shape the campaign narratives they support and feed them audience and messaging direction.

What You’ll Own

Campaign Strategy and Execution

Full-funnel ownership of email, webinars, content syndication, lifecycle nurture, and co-marketing programs, from concept through measurement. You’ll set the strategy and run the plays.

Events as a Pipeline Engine

North runs exclusive, high-signal events for finance and engineering leaders. You’ll own the event roadmap, partner with our events lead on logistics, build pre- and post-event campaigns, and turn attendee lists into pipeline.

Partner and Co-Marketing Programs

Joint programs with cloud, FinOps, and ecosystem partners—including joint webinars, content swaps, and field events that expand our reach into priority segments.

Account-Based Marketing

Target account programs built in partnership with sales and the VP of Marketing. You’ll help define target account lists, orchestrate plays across channels, and measure account engagement and influenced pipeline.

Marketing-to-Sales Handoff

Lead routing logic, SLAs, and the feedback loop that keeps campaign quality high. You’ll work directly with AEs to understand what’s converting and adjust quickly.

Reporting and Optimization

Campaign attribution, pipeline contribution by program, and AE-level visibility into sourced and influenced revenue—all in HubSpot. You’ll build the dashboards and read them honestly.

What You’ll Bring

• Five or more years in demand generation, campaign marketing, or integrated marketing roles at a B2B SaaS company, ideally selling to technical or finance buyers
• A track record of building and running multi-channel campaigns that produced measurable pipeline, not just MQLs
• Hands-on experience scaling field events and exclusive dinners or roundtables as a pipeline channel, including the unglamorous parts: invite lists, follow-up sequences, sales coordination
• Strong HubSpot fluency, including workflows, lists, attribution reporting, and lifecycle stages. Bonus if you’ve worked with Clay, Sendoso, or similar enrichment and gifting tools
• Comfort partnering with sales on ABM and target account programs, with a sense for what AEs actually need to work an account
• A clear, direct writing style and an editorial instinct for what good copy sounds like. We lead with outcomes and avoid promotional fluff
• Experience using AI tools to move faster on research, segmentation, and content iteration—without losing the plot on brand or quality
• Analytical mindset. You can build a dashboard, read it honestly, and change course when something isn’t working
• Comfort in a small team where you’ll own the work end-to-end without a marketing ops or revenue ops function backing you up

Nice to Have

• Background in cloud, FinOps, DevOps, or developer-focused marketing
• Experience marketing to finance and FP&A audiences alongside technical buyers
• Familiarity with multi-product positioning, especially platform plus AI agent dynamics
• Experience at a high-growth startup, Series A through D

Work Setup

Hybrid role based in New York City, with an office in Dumbo, Brooklyn.

Benefits

• Unlimited PTO
• 16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
• Two company-wide breaks per year: one around Labor Day and one at the end of the year
• Aetna Medical PPO plan with the majority of the premium covered by North
• Dental and vision insurance
• Flexible spending account (FSA) for health expenses and commuter benefits
• 30-day sabbatical every 4 years