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Full-time
bachelor degree
Hybrid Working Model, Full Range Of Leave Entitlements, Career Breaks, Secondments, Discounted Gym Membership, Eyesite Tests
Posted 4d ago
~40 hrs/week
Responsibilities
The Business Relationship Partner manages a territory to maximize the sale of National Lottery products through retail agent partnerships and compliance oversight. Key duties include driving sales engagement, conducting store audits, and providing operational guidance to retailers.
Requirements
Candidates should ideally hold a degree or diploma in Sales or Customer Relationship management with 1 to 3 years of experience in a retail sales environment. Essential competencies include strong communication, organizational skills, and a results-driven approach to meeting KPIs.
Full job description
About the role
About the role
Reporting to the Regional Sales Manager the Business Relationship Partner is responsible for the efficient and effective management and maintenance of their territory to maximise the sale of National Lottery products, both Scratch Cards and Draw Based Games. The role will focus on sales support; compliance & relationship managed under the guidance of the RSM. New business development will sit with the RSM and National Accounts team with agreed opportunity implemented through the BRP function. The role is on the road full‑time, with travel required five days per week. What you will do
As a Business Relationship Partner, you will:
Drive Sales & Engagement Build strong partnerships with retail agents, optimize in-store engagement, and implement tailored promotional strategies to maximize sales and meet KPIs.
Ensure Compliance Manage retailer compliance, deliver annual certification and training, oversee mystery shopper campaigns, and enforce compliance policies and sanctions.
Support Retail Agents Provide professional service and guidance on sales performance, stock management, responsible gaming, and operational excellence.
Execute Sales Activities Conduct structured sales calls, secure prime POS positions, manage merchandising and stock levels, and champion digital engagement tools.
Lead Training & Development Train retailers on compliance, responsible play, and best practices to ensure adherence to regulatory standards.
Reporting & Administration Maintain accurate call records, complete store audits, manage ticket orders/returns, and resolve account queries.
Promote Products & Campaigns Implement promotional activities, advise on new games and trends, and ensure prominent display of National Lottery products.
Collaborate Across Teams Work closely with Sales Management, Finance, and Business Assurance on credit control, compliance investigations, and retailer issues.
Represent the Brand Attend marketing events, agent conferences, and PR activities to support brand visibility and retailer engagement.
What we are looking for Qualifications • Ideally, a degree or diploma in a Sales, Customer Relationship or related field. Relevant Experience 1 – 3 years’ experience within a retail sales environment. Key Competencies •Communication: Business Relationship Partner to have strong Communication ability, both internal and external •Time Keeping: Business Relationship Partner to have a good Time record and be reliable •Relationships: Business Relationship Partner to build and maintain strong relationships with Customers / Internal office Relationships •Team Player: Business Relationship Partner have the ability to work as a Team member •Results Driven: Business Relationship Partner to be motivated by trade results (KPI’s) and challenge when presented with Customer query / push back •Organised: Business Relationship Partner to be organised with their Daily routine and well prepared in trade. Having all the relevant tools and Information to hand while in trade. •Market Trends: Business Relationship Partner to be aware of their market surroundings and plan ahead for new opportunities Why you will love working here Work-life balance: Hybrid working model for applicable roles, Full range of leave entitlements, Career Breaks and Secondments Physical Wellbeing: Discounted gym membership, Eyesite tests, Flu Vaccinations, Paid sick benefit, wellbeing initiatives Financial Wellbeing: Competitive salary, Defined contribution pension, Income protection 1:1 financial advice. Learning & Development: We promote a culture where you can continuously develop on a personal and professional basis. These include access to 24/7 resources such as: In-House Training Programme, Go1 Learning Content, Irish Management Institute, The Executive Institute Click here to learn more
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The National Lottery was established in 1987 with the express purpose of raising funds for #GoodCauses all over Ireland. Since then almost €6 billion has been raised for communities in the areas of health, sport, arts & culture, youth, community and the Irish Language.
We operate a world class lottery in a socially responsible way, providing exciting and life-changing games that bring fun and entertainment to everyone. We love to see lots of people play our games, but to play small amounts. Players must be aged 18+.
At The National Lottery, we promote a positive working environment where people feel valued and supported, championing diversity to build an inclusive culture. We believe that this diversity builds a stronger organisation and is in keeping with our core values of being Open, Ambitious, Reliable, and Generous. Our policy, therefore, is to provide equal employment opportunities for all applicants and employees. This means that we comply with all applicable human rights and employment legislation, and we do not discriminate in any aspect of employment. We believe that our workforce should be representative of our diverse population, and we are committed to reducing barriers to enable those from marginalised communities access our opportunities. Please let us know if you require any reasonable accommodations for the application process and we will do our utmost to accommodate you.
The National Lottery was established in 1987 with the express purpose of raising funds for #GoodCauses all over Ireland. Since then almost €6 billion has been raised for communities in the areas of health, sport, arts & culture, youth, community and the Irish Language.
We operate a world class lottery in a socially responsible way, providing exciting and life-changing games that bring fun and entertainment to everyone. We love to see lots of people play our games, but to play small amounts. Players must be aged 18+.
At The National Lottery, we promote a positive working environment where people feel valued and supported, championing diversity to build an inclusive culture. We believe that this diversity builds a stronger organisation and is in keeping with our core values of being Open, Ambitious, Reliable, and Generous. Our policy, therefore, is to provide equal employment opportunities for all applicants and employees. This means that we comply with all applicable human rights and employment legislation, and we do not discriminate in any aspect of employment. We believe that our workforce should be representative of our diverse population, and we are committed to reducing barriers to enable those from marginalised communities access our opportunities. Please let us know if you require any reasonable accommodations for the application process and we will do our utmost to accommodate you.