Dubai, Dubai, United Arab Emirates · On-site
One of the things we have going for us at Mamo is that most of us are engineers or techies — either by profession or at heart. Historically, this has served us very well; we've built a beautiful, effective, high-quality …
Skills: Brand Positioning, Market Narrative, Paid Media Campaigns, Organic Brand Awareness, Content Strategy
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Define Mamo's market positioning and translate product value into a compelling brand narrative. Execute multi-channel awareness campaigns across social, video, PR, and offline channels while managing creative assets.
Requires over 7 years of relevant experience with a proven track record in designing brand awareness campaigns for complex B2B tech products. Must have UAE market experience and excellent writing skills for various campaign formats.
However, like with anything else, there are always two sides to this coin. Being this passionate about product and technology usually means storytelling doesn't come naturally. We're not the loudest in the room.
Self-awareness is fantastic, which is why we're putting our hand up and recruiting someone special. Someone who can see and appreciate what we've built, experience the "Aha!" moment that our customers have, and translate it into a compelling narrative — then take that narrative and show the world what they're missing without Mamo.
Define Mamo's positioning and market narrative
Build and run paid and organic brand awareness campaigns across all relevant channels, including but not limited to: social, video, PR, events, sponsorships, offline and online.
Create and own concepts, messaging, and content across campaigns and initiatives
Manage agencies and freelancers to produce creative assets where necessary
Build and execute awareness-building strategies for new products
Shape and execute the strategy that powers our brand messaging
7+ years of relevant experience
You’re creative by nature
You're curious, and ambiguity doesn’t slow you down
You’re not afraid to experiment with bold ideas
You never accept the status quo and always find ways to improve
You maintain accountability from start to finish
You’re an excellent writer — campaign copy, slogans, social, PR, messaging guides
You've designed and executed brand awareness campaigns
You know how to define and articulate the value proposition and market positioning of complex B2B/tech products
You’re comfortable running online and offline in parallel
UAE market experience is a must
People do their best work with you, because you come with clear context and make decisions fast
Startup environment that's big on individual responsibility and leans on process and automation.
We're big on culture. Work with stunning, supportive product, design, and engineering teams on problems that matter.
You will be learning and growing all of the time. From business to product to engineering, you will be learning from a world-class team that is caring, kind, and empathetic.
Mamo has the potential for wide-reaching impact. We're taking on the challenge of bringing about a new era of financial inclusion — that means you will never be bored.
Collect customer payments, pay vendors and suppliers, and manage expenses. All in one platform.
Mamo transforms businesses by helping them consolidate payment collection, corporate cards, and expense management in one beautiful, intuitive platform. Over 4,000 companies have used Mamo to improve revenue collection, control spend, reduce costs and automate financial operations.
Offices: Dubai, Dubai, AE
Collect customer payments, pay vendors and suppliers, and manage expenses. All in one platform.
Mamo transforms businesses by helping them consolidate payment collection, corporate cards, and expense management in one beautiful, intuitive platform. Over 4,000 companies have used Mamo to improve revenue collection, control spend, reduce costs and automate financial operations.
Offices: Dubai, Dubai, AE
