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Los Angeles Lakers

Manager, Event Sales

El Segundo, California, United States · On-site

$75k–$85k/yr

Mid level

Job Title: Manager, Event Sales Department: Strategy & Growth Reports to: Senior Director, Business Strategy & Growth Manages: N/A Position Summary: The Manager, Event Sales will lead revenue generation and event managem…

Skills: Sales strategy, Business development, Revenue generation, Event management, CRM systems

Los Angeles Lakers

Associate Director, Communications

El Segundo, California, United States · On-site

$130k–$140k/yr

Senior+

Job Title: Associate Director, Communications Department: Communications Reports to: Director, Communications Position Summary: The Communications Associate Director plays a key role in planning, developing and executing…

Skills: Media Relations, Strategic Communications, Public Relations, Crisis Communication, Content Strategy

Manager, Event Sales

Los Angeles Lakers

El Segundo, California, United States • On-site

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Mid level

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  • $75k–$85k/yr
  • Full-time
  • bachelor degree
  • Posted 2d ago
  • ~40 hrs/week

Responsibilities

The Manager, Event Sales will lead revenue generation and event management by prospecting and securing new business opportunities at the UCLA Health Training Center. This role involves coordinating with internal operations teams to ensure seamless event execution and maintaining strong client relationships.

Requirements

Candidates must have a bachelor's degree and at least three years of experience in sales, business development, or venue management. A proven track record of meeting revenue quotas and proficiency with CRM systems is required.

Full job description

Job Title: Manager, Event Sales

Department: Strategy & Growth

Reports to: Senior Director, Business Strategy & Growth 

Manages: N/A 

Position Summary: The Manager, Event Sales will lead revenue generation and event management through private event bookings, camps, and strategic space utilization at the UCLA Health Training Center (UHTC). This role is responsible for identifying, prospecting, and securing new business opportunities across corporate, hospitality, entertainment and community sectors, ensuring a seamless transition from sale to execution of each event. This position will work closely with our facilities & building operations team in maximizing the commercial value of the UCLA Health Training Center while elevating the organization’s premium hospitality and experience offerings.

Essential Functions (Duties & Responsibilities):

  • Revenue Generation & Sales Execution
    • Own and execute a comprehensive sales strategy to generate profitable event revenue through bookings at UHTC
    • Meet and exceed individual revenue goals, sales quotas, and activity KPIs (calls, meetings, proposals, site tours, and closed deals)
    • Prospect, develop, and close new business opportunities across key verticals including corporate meetings, brand activations, private dinners, networking events, wellness experiences, media events, and social gatherings
    • Develop and maintain a robust pipeline of qualified leads through networking, referrals, outbound reach, and strategic partnerships
    • Build customized proposals, price models, and packages aligned with client needs 
    • Prepare and provide event profit and loss reports, sales recaps, and projections

  • Business Development
    • Identify new monetization opportunities and strategic venue use cases
    • Collaborate with facilities & building operations to ensure operational feasibility, premium guest experience, and facility readiness
    • Establish and maintain relationships with event planners, agencies, corporate partners, and local business communities
    • Analyze market trends, competitive venues, and customer demand to position UHTC as a premier destination for private and corporate events

  • Client Management & Event Coordination
    • Serve as primary point of contact for clients from lead generation through event execution handoff
    • Conduct site tours, presentations, and relationship building meetings to convert opportunities into bookings
    • Maintain accurate CRM records, sales activity logs, contracts and revenue reports
    • Coordinate internal communications across operations, facilities, security, and legal to support booked events
    • Assist in post-event reporting, client follow-up and retention strategies

Responsibilities subject to change based on organizational needs and direction from management.

Education: 

  • Bachelor’s degree (required)

Previous Experience: 

  • Three (3) plus years’ experience in sales, business development, hospitality, venue sales or premium events
  • Demonstrated track record of achieving or exceeding revenue quotas and sales targets
  • Experience working with commission-based compensation structures preferred
  • Strong network across corporate event planning, entertainment, hospitality, or luxury brand sectors is highly desirable
  • Experience with CRM systems and sales prospecting tools 
  • Ability to manage multiple priorities and adapt in a dynamic sports and entertainment environment
  • Passion for sports, live events, and premium guest experiences

Knowledge, Skills, Abilities: 

  • Demonstrated ability to confidently lead projects, prioritize effectively to meet concurrent deadlines, and collaborate with diverse stakeholders
  • Capable of identifying key objectives and developing and implementing a plan to achieve stated objectives with minimal direction
  • Excellent interpersonal skills with a demonstrated ability to build and cultivate strong relationships and influence effectively across the organization
  • Strong communication skills, both verbal and written, including ability to translate strategic concepts into presentations for a variety of audiences
  • Ability to maintain strict confidentiality, handle sensitive information, and act with discretion and professionalism
  • Highly organized, detail oriented, and self-motivated
  • Resourceful, innovative and forward-thinking, with an entrepreneurial spirit
  • Process-oriented, highly organized, works well under pressure and meet deadlines
  • Proficient at negotiating with clients when required within the guidelines set

Effectively evaluate risks and liabilities of special events and venue rentals

Physical Demands: N/A

Location: El Segundo, California 

Hours: Regular office hours (9am- 5:30pm M-F), plus available to work evenings, weekends, and holidays; overtime may be required

The pay range for this role is $75,000 - $85,000 annually. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications. In addition to those factors, we consider the relative pay of our current employees in similar positions when making a final offer.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Related keywords

Event SalesBusiness DevelopmentRevenue GenerationCRMHospitalityVenue ManagementSales QuotasCorporate EventsBrand ActivationsLead GenerationStrategic PartnershipsProfit and LossClient RelationsSite ToursMarket TrendsSports and Entertainment

About Los Angeles Lakers

LinkedInVisit site

Welcome to the #LakeShow | 🏆 17x Champions

Industry
Spectator Sports
Company size
51-200 employees
Founded
1948
Headquarters
El Segundo, California
LinkedIn followers
121,317

The Los Angeles Lakers are a professional basketball team located in Los Angeles, California. The Lakers are members of the National Basketball Association, playing in the Pacific Division of the Western Conference. The team originated in as the Minneapolis Lakers, moved to Los Angeles prior to the 1960 season. In their time in Los Angeles, the Lakers have called the Sports Arena, The Great Western Forum and STAPLES Center home. On the court, the Lakers have won 12 Championships in LA, in 1972, 1980, 1982, 1985, 1987, 1988, 2000, 2001, 2002, 2009, 2010, and 2020, to go with the 5 Championships won by the franchise while in Minneapolis.

Offices: 2275 E. Mariposa Ave., El Segundo, California 90245, US · 1111 S. Figueroa, Los Angeles, CA 90015, US

Basketball
View all jobs at Los Angeles Lakers

About Los Angeles Lakers

LinkedInVisit site

Welcome to the #LakeShow | 🏆 17x Champions

Industry
Spectator Sports
Company size
51-200 employees
Founded
1948
Headquarters
El Segundo, California
LinkedIn followers
121,317

The Los Angeles Lakers are a professional basketball team located in Los Angeles, California. The Lakers are members of the National Basketball Association, playing in the Pacific Division of the Western Conference. The team originated in as the Minneapolis Lakers, moved to Los Angeles prior to the 1960 season. In their time in Los Angeles, the Lakers have called the Sports Arena, The Great Western Forum and STAPLES Center home. On the court, the Lakers have won 12 Championships in LA, in 1972, 1980, 1982, 1985, 1987, 1988, 2000, 2001, 2002, 2009, 2010, and 2020, to go with the 5 Championships won by the franchise while in Minneapolis.

Offices: 2275 E. Mariposa Ave., El Segundo, California 90245, US · 1111 S. Figueroa, Los Angeles, CA 90015, US

Basketball
View all jobs at Los Angeles Lakers

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