Fort Worth, Texas, United States · Remote OK
Joining Longitude Rx means stepping into an exciting chapter with an early-stage company that’s boldly reshaping the future of specialty pharmacy. We are building innovative solutions that empower health systems, reduce …
Skills: Content Development, Brand Awareness, Social Media Management, LinkedIn Strategy, Digital Marketing
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The Marketing Specialist is responsible for executing multi-channel marketing initiatives to increase brand visibility and support business development. Key duties include managing social media, creating high-quality content, and organizing industry events and webinars.
A Bachelor's degree is required, preferably in Marketing, Communications, Business, or Healthcare Administration. Candidates must be organized, detail-oriented, and capable of independently driving projects in a fast-paced startup environment.
Joining Longitude Rx means stepping into an exciting chapter with an early-stage company that’s boldly reshaping the future of specialty pharmacy. We are building innovative solutions that empower health systems, reduce barriers to care, and improve the lives of patients. As part of our mission-driven team, you’ll have the opportunity to make a direct impact, helping reimagine how specialty pharmacy serves providers and patients.
Longitude Rx is seeking a Marketing Specialist with a focus on execution and delivering measurable results. This role is responsible for creating, managing, and executing marketing initiatives that increase brand visibility, support business development efforts, and strengthen engagement with health system partners, clients, and industry stakeholders.
The Marketing Specialist will concentrate on producing high-quality content, managing digital channels, driving consistent social media engagement (with a strong emphasis on LinkedIn), planning and executing events and webinars, developing thought leadership content, increasing brand visibility and awareness, and tracking marketing performance. This individual will work across teams to ensure marketing initiatives are completed on time, aligned with business objectives, and contribute to organizational growth.
This role is ideal for someone who enjoys rolling up their sleeves, managing multiple projects simultaneously, and operating in a fast-paced startup environment where results matter. A successful candidate is organized, detail-oriented, creative, and capable of independently driving projects from concept through completion.
Develop, create, and execute content across multiple channels, including LinkedIn, social media, website content, newsletters, email campaigns, blogs, case studies, and promotional materials.
Drive brand awareness initiatives that increase Longitude Rx's visibility, credibility, and engagement among health systems, industry partners, and key stakeholders.
Own and manage the marketing content calendar, ensuring consistent execution and publishing across all channels.
Create presentations, sales materials, one-pagers, proposals, and other collateral that support business development, client engagement, and strategic partnerships.
Partner with internal subject matter experts and leaders to develop and publish thought leadership content that positions Longitude Rx as an industry leader.
Ensure brand consistency across all marketing, communications, and digital assets.
Own and execute Longitude Rx's social media strategy, with a strong emphasis on LinkedIn, including content creation, publishing, audience engagement, and community growth.
Drive a consistent, high-volume social media presence that increases brand awareness, thought leadership visibility, audience growth, and engagement.
Create and publish executive thought leadership content, including LinkedIn posts, articles, industry commentary, and strategic insights.
Develop and manage a proactive executive visibility strategy, ensuring consistent promotion of company leaders, industry insights, client successes, and organizational milestones across LinkedIn and other digital channels.
Identify and capitalize on opportunities to increase visibility through industry trends, current events, and market conversations.
Manage website content updates and digital marketing initiatives to ensure messaging remains current and aligned with business priorities.
Execute email marketing campaigns and digital communications efforts.
Monitor performance metrics and optimize digital content and campaigns based on results.
Plan, manage, and execute webinars, conferences, sponsorships, and industry events from concept through completion.
Develop and execute promotional strategies to maximize event attendance and engagement.
Manage webinar registration processes, attendee communications, and post-event follow-up activities.
Identify, secure, and promote opportunities that increase Longitude Rx's visibility through speaking engagements, podcasts, industry publications, conferences, awards, and other external channels.
Develop and execute thought leadership initiatives that elevate the visibility of Longitude Rx, its leaders, and its expertise.
Create case studies, client success stories, testimonials, and outcome-focused marketing materials that showcase organizational impact.
Interview executives, subject matter experts, and client-facing leaders to develop, publish, and promote relevant industry insights and perspectives.
Promote and amplify executive and organizational thought leadership across digital and industry channels.
Develop and maintain relationships with industry publications, associations, media outlets, and strategic partners.
Draft and distribute press releases, company announcements, and organizational updates.
Identify opportunities to secure earned media coverage, speaking opportunities, awards, and industry recognition for Longitude Rx and its leaders.
Monitor industry news and market trends to identify opportunities for external visibility and brand promotion.
Track, analyze, and report on key marketing performance indicators, including campaign effectiveness, website traffic, social media engagement, webinar participation, lead generation, and brand awareness metrics.
Develop and maintain marketing dashboards and performance reports.
Identify opportunities to improve engagement, visibility, and campaign performance through data-driven insights and recommendations.
Provide regular reporting and insights on marketing activities, outcomes, and return on investment.
Independently manage multiple marketing initiatives simultaneously while meeting deadlines and maintaining quality standards.
Lead project execution with internal stakeholders, external vendors, and strategic partners.
Maintain marketing assets, templates, content libraries, and brand resources.
Identify and execute new marketing initiatives that support organizational growth and business objectives.
Continuously evaluate and improve marketing processes, tools, and workflows to increase efficiency and effectiveness.
Minimum Qualifications
Education: Bachelor’s degree required. Bachelor's degree in Marketing, Communications, Business, Healthcare Administration, or a related field preferred.
Licenses and Certifications: None
Experience:
2-5 years of marketing, communications, digital marketing, or related experience.
Healthcare, pharmacy, health system, or highly regulated industry experience preferred.
Experience executing marketing campaigns and managing multiple projects simultaneously
Knowledge, Skills and Abilities:
Strong written and verbal communication skills with the ability to create clear, engaging content.
Demonstrated ability to independently manage projects and meet deadlines in a fast-paced environment.
Experience managing social media platforms, email marketing tools, and content management systems.
Strong organizational skills and attention to detail.
Ability to analyze performance metrics and translate data into actionable improvements.
Proficiency in Microsoft Office applications and marketing technology platforms.
Comfortable collaborating across departments and working with external stakeholders.
Self-starter mentality with a strong focus on execution, accountability, and results.
Ability to adapt quickly and contribute effectively within a growing startup environment.
Equivalent combination of education and experience in lieu of degree or years of experience may be considered, provided the candidate can demonstrate the knowledge, skills, and abilities to successfully perform the duties of the role.
Longitude Rx is designed by nationally leading health systems, to transform health system specialty pharmacy. We see specialty pharmacy as a way for health systems to achieve "smart scale." We believe in growth through revenue diversification and focused services, enabling health systems to achieve significant clinical impact. We see specialty pharmacy as not only a strategic priority, but an obligation for health systems to care for those with complex, chronic, and rare conditions. We help leading health systems: o Maximize scale and position in both existing core markets and attractive new markets o Increase transparency and improve integrated care delivery through market and payer access strategy o Maximize ROI through tech-enabled solutions This is specialty pharmacy re-engineered. This is Longitude Rx.
Offices: Dallas, US · 3900 Teleport Blvd, Irving, Texas 75014, US
Longitude Rx is designed by nationally leading health systems, to transform health system specialty pharmacy. We see specialty pharmacy as a way for health systems to achieve "smart scale." We believe in growth through revenue diversification and focused services, enabling health systems to achieve significant clinical impact. We see specialty pharmacy as not only a strategic priority, but an obligation for health systems to care for those with complex, chronic, and rare conditions. We help leading health systems: o Maximize scale and position in both existing core markets and attractive new markets o Increase transparency and improve integrated care delivery through market and payer access strategy o Maximize ROI through tech-enabled solutions This is specialty pharmacy re-engineered. This is Longitude Rx.
Offices: Dallas, US · 3900 Teleport Blvd, Irving, Texas 75014, US
