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Jobs at Lennys Grill & Subs (Now Hiring) — 1 open

Lennys Grill & Subs logoLennys Grill & Subs

Marketing Director

Memphis, Tennessee, United States · On-site

Senior

Director of Marketing – Lenny’s Department: Marketing Reports To: Chief Operations Officer Location: Memphis, TN Work Model: In-person FLSA Status: Exempt Who we are: In 1998, the first Lennys opened in the small town of…

Skills: Digital Marketing, Marketing Analytics, Strategic Planning, Budget Management, Market Research

Lennys Grill & Subs logo

Marketing Director

Lennys Grill & Subs

Memphis, Tennessee, United States • On-site

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Senior

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  • Full-time
  • bachelor degree, postgraduate degree, professional certificate
  • Posted 33d ago
  • ~40 hrs/week

Responsibilities

The Marketing Director is responsible for developing and executing comprehensive marketing strategies to drive growth and enhance the Lennys brand image. This includes managing the franchise-funded budget, analyzing market trends, and collaborating with department heads to align strategic objectives.

Requirements

Candidates must have a bachelor's degree in marketing or business and 5-7 years of experience in marketing management. A strong track record in executing campaigns across various store types and a data-driven approach to decision-making are required.

Full job description

Director of Marketing – Lenny’s

Department: Marketing

Reports To: Chief Operations Officer

Location: Memphis, TN

Work Model: In-person

FLSA Status: Exempt

Who we are:

In 1998, the first Lennys opened in the small town of Bartlett, Tennessee, just north of Memphis. And from the very first day, Lennys delivered on the promise of providing great food to every guest. Lennys commitment to quality ingredients and exceptional service, as well as the knowledge of the kind of subs that people love, inspired us to create one of the most innovative menus in the industry. Naturally, it wasn’t long before entrepreneurs caught word of this and desired to bring Lennys to their communities.

Lennys’ legacy continues to this very day. The energy of our new management team is contagious, and we are excited about the long-term potential of the brand and the success of our franchisees. With over 100 locations open or in development, Lennys is a stand-out brand with huge brand equity, low investment costs and huge potential earnings in the immensely popular.

Position Summary:

The Marketing Director will be responsible for developing and executing comprehensive marketing strategies that drive growth and enhance the brand image of Lennys. This role requires a visionary leader with a strong background in marketing, including digital marketing and analytics, to manage and optimize all marketing initiatives.

Responsibilities:

  • Create, manage, coordinate and execute all marketing strategies and implement tactical plans in support of the Lennys vision and objectives.
  • Develop unique value propositions, business partnerships, category management, as well as call to action-oriented POP, collateral and advertising toward key customer segments that increase brand awareness.
  • Achieve targeted results and ensure timely and effective execution of marketing tactics and programs.
  • Analyze, evaluate, plan and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs (LTOs, Promos, LSM, Pricing and menu changes).
  • Conduct and analyze market research to determine competitiveness
  • Measure returns on marketing investment and implement improvements as required
  • Identify, interpret and capitalize on marketing trends
  • Manage full franchise funded marketing budget forecasted annually and by project
  • Coach, Mentor and raise the team’s ability to deliver and exceed expectations while creating opportunities for succession talent.
  • Develop and prepare key messaging and presentation material for the executive committee team.
  • Advise and work collaboratively with all department heads including operations, legal, development, IT and HR to ensure strategic objectives are understood and aligned.

Qualifications:

  • Bachelor’s degree in marketing, Business Administration, or a related field. A Master’s degree or relevant certifications (e.g., Digital Marketing, SEO) are preferred.
  • 5-7 years of experience in marketing management with a strong track record in developing and executing successful marketing strategies and campaigns.
  • Previous experience with multiple store types (i.e.: free standing, mall food court, strip centers, mall in-line, airport, etc.)
  • Strong analytical and problem-solving skills with a data-driven approach to decision-making.
  • Proven ability to manage multiple projects and prioritize tasks in a fast-paced environment.
  • Exceptional communication and interpersonal skills, with the ability to work collaboratively across departments.

GOSH is committed to providing reasonable accommodations to qualified individuals with disabilities in the application process and throughout employment, as required by applicable law. If you require assistance or accommodation, please inform us so we can ensure your needs are met. We are proud to be an Equal Opportunity Employer and do not discriminate based on race, color, religion, gender, sexual orientation, national origin, disability, veteran status, or any other protected characteristic under applicable law. 

Related keywords

Digital MarketingSEOLTOsPromosLSMPricingMenu ChangesMarket ResearchBrand EquityFranchise MarketingValue PropositionsCategory ManagementPOPCollateralMarketing InvestmentData-Driven Decision Making

About Lennys Grill & Subs

LinkedInVisit site

The Best Place to Work, Eat, & Own! Since 1998, the focus has been the same, good food with a great experience.

Industry
Restaurants
Company size
1,001-5,000 employees
Founded
1998
Headquarters
Memphis, Tennessee
LinkedIn followers
1,862

Since 1998, the focus has been the same, good food with a great experience. This means never skipping on quality or quantity. That’s why at Lennys, we’re proud to serve hand-crafted deli sandwiches piled high with freshly sliced meats and cheeses and authentic cheesesteaks made with the highest quality ingredients on bread that is baked fresh every day in our restaurants. If you have any questions on owning a Lennys Franchise visit lennysfranchise.com to get started.

Offices: 8295 Tournament Dr, Suite 200, Memphis, Tennessee 38125, US

SandwichesCustomer ServiceWorld Class Philly Cheesesteakand Fresh Sliced Deli SubsOnline PortalsFood DeliveryFood and Beverage
View all jobs at Lennys Grill & Subs

About Lennys Grill & Subs

LinkedInVisit site

The Best Place to Work, Eat, & Own! Since 1998, the focus has been the same, good food with a great experience.

Industry
Restaurants
Company size
1,001-5,000 employees
Founded
1998
Headquarters
Memphis, Tennessee
LinkedIn followers
1,862

Since 1998, the focus has been the same, good food with a great experience. This means never skipping on quality or quantity. That’s why at Lennys, we’re proud to serve hand-crafted deli sandwiches piled high with freshly sliced meats and cheeses and authentic cheesesteaks made with the highest quality ingredients on bread that is baked fresh every day in our restaurants. If you have any questions on owning a Lennys Franchise visit lennysfranchise.com to get started.

Offices: 8295 Tournament Dr, Suite 200, Memphis, Tennessee 38125, US

SandwichesCustomer ServiceWorld Class Philly Cheesesteakand Fresh Sliced Deli SubsOnline PortalsFood DeliveryFood and Beverage
View all jobs at Lennys Grill & Subs

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