ABOUT THE POSITION The Las Colinas Association is seeking a creative, detail-oriented Digital Marketing Specialist to bring our brand, community initiatives, and events to life across digital and print channels. This is …
Skills: Digital Marketing, Content Strategy, Social Media Management, Graphic Design, Copywriting
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$70k–$90k/yr
Full-time
bachelor degree
Posted 12d ago
~40 hrs/week
Responsibilities
The Digital Marketing Specialist is responsible for executing digital marketing strategies across social media, email, and web platforms to enhance the community experience. This includes creating multimedia content, managing website updates, and promoting community events and initiatives.
Requirements
Candidates must have a bachelor's degree in Marketing, Communications, or a related field and 2-3 years of professional experience in digital marketing. Proficiency in Adobe Creative Suite and strong writing and project management skills are required.
Full job description
ABOUT THE POSITION
The Las Colinas Association is seeking a creative, detail-oriented Digital Marketing Specialist to bring our brand, community initiatives, and events to life across digital and print channels. This is a hands-on role for a marketer who loves producing great content as much as planning it–from social media posts and e-newsletters to event materials and website management.
Reporting to the Marketing and Community Relations Director, the Digital Marketing Specialist will execute day-to-day digital communications, social media, website content, e-newsletters, creative campaigns, and event marketing initiatives that support the Association's mission of preserving and enhancing the community experience throughout Las Colinas.
KEY RESPONSIBILITIES
Digital Marketing & Content Strategy
Execute digital marketing strategies across social media, email, and web platforms.
Create engaging content including graphics, videos, photography, and written communications.
Manage social media channels, content calendars, and community engagement.
Monitor performance metrics and optimize campaigns to maximize reach and engagement.
Content & Communications
Write, edit, and publish website content, blogs, newsletters, and member communications.
Develop creative campaigns and editorial content that support organizational initiatives.
Ensure all communications reflect the Las Colinas Association's brand and voice.
Website & Digital Platforms
Maintain website content, landing pages, and digital resources.
Manage digital marketing platforms and assist with website enhancements and user experience improvements.
Support the ongoing maintenance and optimization of online tools and member-facing platforms.
Creative Services
Design marketing collateral, digital assets, and promotional materials for print and online use.
Produce creative content that supports organizational branding, events, and community initiatives.
Community Engagement & Event Marketing
Support the promotion and execution of community events and special initiatives.
Develop event marketing materials, webpages, and attendee communications.
Represent the Las Colinas Association at community events and, when needed, capture photography and video content.
QUALIFICATIONS
Required
Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.
Minimum of 2–3 years of professional experience in digital marketing, communications, content creation, or a related field.
Proven track record of managing digital marketing campaigns and social media platforms.
Strong working knowledge of industry-standard graphic design tools, particularly the Adobe Creative Suite.
Exceptional writing, editing, and communication skills.
Solid project management and organizational abilities with the capacity to manage multiple priorities simultaneously.
Experience creating content across various digital channels, including websites, email marketing, and social media.
Experience with website management systems and email marketing platforms.
Ability to work independently while collaborating effectively within a team environment.
Preferred
Experience with photography, videography, and video editing.
Experience with paid social media advertising and analytics reporting.
Familiarity with community-based marketing, event promotion, or nonprofit organizations.
Experience managing multiple digital platforms and marketing technologies.
ABOUT THE LAS COLINAS ASSOCIATION
The Las Colinas Association serves as the steward of Las Colinas, one of the nation's first master-planned communities. Through architectural control, community engagement, beautification, communications, events, and public safety initiatives, the Association works to protect and enhance the quality of life for residents, businesses, and property owners throughout Las Colinas.
A master-planned community located in north Texas.
Industry
Real Estate
Company size
11-50 employees
Founded
1973
Headquarters
Irving, Texas
LinkedIn followers
1,283
Created as a Texas non-profit corporation in 1973, The Las Colinas Association serves as the permanent property owners association for all deed restricted residential and commercial properties in Las Colinas within Dallas County. Comprising over 8,000 acres, the development is a unique combination of commercial, residential, educational, recreational, and retail land uses developed in harmony with the environment. Las Colinas has established itself as one of the premier business addresses in America and as one of the finest places to live in the Dallas/Fort Worth metropolitan area.
Over 45,000 people live in Las Colinas among diverse residential options that range from urban lofts to stately homes. Neighborhood villages are distinct in character, yet cohesive in style and seamlessly transition into the development's commercial areas.
Continuity and the same level of quality prevail in the business community which encompasses more than 2,000 companies and a workforce of 125,000. The development comprises 27.4 million square feet of office space and 7.6 million square feet of light industrial and distribution space. Retail space exceeds 2.9 million square feet. Las Colinas is home to seven 2018 Fortune 500 companies - ExxonMobil, McKesson (starting in spring 2019), Kimberly-Clark, Celanese, Pioneer Natural Resources, Vistra Energy and Fluor Corporation, – twelve Fortune 1000 companies, thirteen Inc. 5000 companies and eight of the 25 largest public companies in Dallas-Fort Worth. Other highly-regarded firms have significant offices in Las Colinas, including Verizon, Citigroup, AT&T, Microsoft, Oracle, Siemens, CVS Health, Humana, Neiman Marcus, Sprint, Abbott Laboratories, Gartner, The Kroger Company, McDonald’s, the Boy Scouts of America, the College Football Playoff, and the Big XII Conference.
Offices: 3838 Teleport Blvd, Irving, Texas 75039, US
A master-planned community located in north Texas.
Industry
Real Estate
Company size
11-50 employees
Founded
1973
Headquarters
Irving, Texas
LinkedIn followers
1,283
Created as a Texas non-profit corporation in 1973, The Las Colinas Association serves as the permanent property owners association for all deed restricted residential and commercial properties in Las Colinas within Dallas County. Comprising over 8,000 acres, the development is a unique combination of commercial, residential, educational, recreational, and retail land uses developed in harmony with the environment. Las Colinas has established itself as one of the premier business addresses in America and as one of the finest places to live in the Dallas/Fort Worth metropolitan area.
Over 45,000 people live in Las Colinas among diverse residential options that range from urban lofts to stately homes. Neighborhood villages are distinct in character, yet cohesive in style and seamlessly transition into the development's commercial areas.
Continuity and the same level of quality prevail in the business community which encompasses more than 2,000 companies and a workforce of 125,000. The development comprises 27.4 million square feet of office space and 7.6 million square feet of light industrial and distribution space. Retail space exceeds 2.9 million square feet. Las Colinas is home to seven 2018 Fortune 500 companies - ExxonMobil, McKesson (starting in spring 2019), Kimberly-Clark, Celanese, Pioneer Natural Resources, Vistra Energy and Fluor Corporation, – twelve Fortune 1000 companies, thirteen Inc. 5000 companies and eight of the 25 largest public companies in Dallas-Fort Worth. Other highly-regarded firms have significant offices in Las Colinas, including Verizon, Citigroup, AT&T, Microsoft, Oracle, Siemens, CVS Health, Humana, Neiman Marcus, Sprint, Abbott Laboratories, Gartner, The Kroger Company, McDonald’s, the Boy Scouts of America, the College Football Playoff, and the Big XII Conference.
Offices: 3838 Teleport Blvd, Irving, Texas 75039, US