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Jobs at International WELL Building Institute (IWBI) (Now Hiring) — 1 open

International WELL Building Institute (IWBI) logoInternational WELL Building Institute (IWBI)

Senior Content Marketing Specialist

New York, New York, United States · On-site

$90k–$110k/yr

Senior

Senior Content Marketing Specialist Department: Marketing Employment Type: Full Time Location: New York, NY Reporting To: Monia Pollinger Compensation: $90,000 - $110,000 / year Description IWBI is on a mission to create…

Skills: Content Marketing, Content Strategy, Video Production, HubSpot, AI Tools

International WELL Building Institute (IWBI) logo

Senior Content Marketing Specialist

International WELL Building Institute (IWBI)

New York, New York, United States • On-site

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  • $90k–$110k/yr
  • Full-time
  • Medical Coverage, Dental Coverage, Vision Coverage, 401(k) Retirement Plan, Life Insurance, Short-term Disability
  • Posted 7d ago
  • ~40 hrs/week

Responsibilities

The role involves owning the full-funnel content strategy from ideation to execution to grow the WELL community and drive sales pipeline. Key duties include producing video content, managing SEO, and leveraging AI tools to scale content production.

Requirements

Candidates must have at least 5 years of experience in content marketing, strategy, and video production. Proficiency in HubSpot or other CRMs and strong video storyboarding and editing skills are required.

Full job description

Senior Content Marketing Specialist

Department: Marketing

Employment Type: Full Time

Location: New York, NY

Reporting To: Monia Pollinger

Compensation: $90,000 - $110,000 / year



Description

IWBI is on a mission to create healthier buildings and organizations for people everywhere, and to convene the global community of experts making that happen. We’re looking for a Content Marketing Specialist to own our content engine from strategy through execution, building the core content and demand gen funnels that grow the WELL community and put our clients’ stories in the spotlight. You’ll bring sharp video and storytelling instincts, fluency with the latest AI tools, and hands-on HubSpot expertise, partnering closely with our global sales team to turn campaigns into pipeline.




Key Responsibilities

  • Full-Funnel Content Strategy: Own content strategy from TOFU to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
  • AI-Forward Content Practice: Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
  • Video Production & Storytelling: Lead ideation, scripting, filming and editing of video content for social and other platforms.
  • Channel Content Development: Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies and thought leadership.
  • Customer & Client Storytelling: Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
  • Mission & Category Storytelling: Partner with IWBI thought leaders to craft narratives that advance IWBI’s broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.
  • Content-Driven SEO Strategy: Develop and execute an SEO strategy to grow organic traffic and search authority around our core mission topics.
  • Campaign Planning & Execution: Manage integrated campaigns from concept through launch, partnering with the global sales team to convert inbound prospects into qualified sales opportunities.
NOTE: Finalists may be asked to complete a brief (2-3 hour) assignment to assess practical skills and execution.


Skills, Knowledge and Expertise

  • At least 5 years of experience in content marketing, content strategy and video production.
  • Experience working within HubSpot or other CRMs.
  • Strong video storyboarding, production and editing skills.
  • An agile, self & results-driven approach to each project.
  • Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
  • A passion for creating and building.



Benefits

IWBI's Benefit offerings for full-time employees include, but are not limited to:
  • Medical, Dental & Vision Coverage
  • 401(k) Retirement Plan, including employer match (100% vested)
  • Life Insurance (Voluntary Life Insurance & AD&D for employee and dependents)
  • Short-term and long-term disability
  • Health Spending Account (HSA)
  • Flexible Spending Account (FSA)
  • Commuter Benefits
  • Time Off - PTO/VTO Days
  • Generous Parental Leave Policy
Workplace Well-being offerings for full-time employees include, but are not limited to:
  • Wellness stipend
  • Citibike & Class Pass subscription
  • Annual ergonomics evaluation
  • Employer-supported childcare

Related keywords

Content MarketingHubSpotSEOAI ToolsVideo ProductionDemand GenerationTOFUCRMStoryboardingCase StudiesThought LeadershipPipeline GenerationDigital StrategyContent Roadmap

About International WELL Building Institute (IWBI)

LinkedInVisit site

We are transforming health and well-being with our people first approach to buildings, organizations and communities.

Industry
Real Estate
Company size
51-200 employees
Founded
2016
Headquarters
New York, New York
LinkedIn followers
62,199

The International WELL Building Institute (IWBI) is the global authority for transforming health and well-being in buildings, organizations and communities around the world. Our mission is to lead the global movement for putting people first in business decision-making and culture.

Offices: 220 5th Ave, 8th Fl, New York, New York NY 10001, US

Green BuildingWELL Building StandardEnergySustainabilityEnergy EfficiencySustainable DesignHealth and WellnessWellnessbuilding performanceWELL
View all jobs at International WELL Building Institute (IWBI)

About International WELL Building Institute (IWBI)

LinkedInVisit site

We are transforming health and well-being with our people first approach to buildings, organizations and communities.

Industry
Real Estate
Company size
51-200 employees
Founded
2016
Headquarters
New York, New York
LinkedIn followers
62,199

The International WELL Building Institute (IWBI) is the global authority for transforming health and well-being in buildings, organizations and communities around the world. Our mission is to lead the global movement for putting people first in business decision-making and culture.

Offices: 220 5th Ave, 8th Fl, New York, New York NY 10001, US

Green BuildingWELL Building StandardEnergySustainabilityEnergy EfficiencySustainable DesignHealth and WellnessWellnessbuilding performanceWELL
View all jobs at International WELL Building Institute (IWBI)

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