City of Edinburgh, Scotland, United Kingdom · Hybrid
Title: Sales Director - Foodservice Location: Remote, based in the UK. Preference for candidates based near Edinburgh. Reports to: Chief Growth Officer Travel: International travel required (10-20%) to meet with clients …
Skills: Enterprise Software Sales, Sales Leadership, Foodservice Industry Expertise, Strategic Account Management, New Business Acquisition
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Lead new business acquisition and market penetration across Europe and North America within the Foodservice sector. Act as a player-coach by managing strategic accounts while building and mentoring a high-performance sales team.
Requires 7+ years of enterprise sales experience, including 3+ years in leadership, with a proven track record of closing multi-million dollar deals in the beverage or foodservice industry. Must possess an established network of industry relationships and experience in high-growth technology companies.
Title: Sales Director - Foodservice
Location: Remote, based in the UK. Preference for candidates based near Edinburgh.
Reports to: Chief Growth Officer
Travel: International travel required (10-20%) to meet with clients and attend industry events across Europe and North America.
Salary: DOE
It's rare for companies to break out of the start-up stage, rarer still to become profitable and keep growing. At Hyble, we've done both, and we're not slowing down.
We started as 12 people in a tech incubator, taking on a problem the entire beverage industry had quietly accepted as normal: why did it take weeks for a sales rep to get their customer the marketing support they needed to start selling?
We built the answer. Hyble is now the only end-to-end point-of-sale ecosystem built for the global beverage industry. Active in 50+ markets, helping the world's leading drinks brands create, approve, print, and deliver fully compliant POS materials in hours, not weeks. From 10 venues to 10,000, we give brands complete control at every touchpoint.
High-Growth Scale-Up
We've delivered consistent revenue growth for eight consecutive years. Over the last three years alone, the business has grown 213% and reached profitability. That's a milestone that reflects years of deliberate, disciplined investment decisions that have paid off.
In 2023, we won a landmark contract with Southern Glazer's Wine & Spirits, a $25 billion business and the largest wine and spirits distributor in the US. Today we're a 130+ person, award-winning MarTech company operating across three continents - with 70% of our revenue generated in the US and a sales pipeline exceeding $70 million.
Today we're a 135+ person, award-winning MarTech company operating across three continents – with 70% of our revenue generated in the US and a sales pipeline exceeding $70 million.
We are looking for an experienced, highly motivated sales leader with deep expertise in the Foodservice industry to drive Hyble's market penetration across Europe and North America.
The ideal candidate will combine enterprise software sales leadership with extensive Foodservice industry knowledge and a proven track record of closing multi-million dollar deals. You should have a broad network across the industry with strong relationships based on trust and a reputation for delivery.
We are looking for a sales leader who wants to play the role of player/coach where they have the opportunity to lead from the front on driving sales while coaching the next generation of sales leaders in the Hyble team.
A strategic account from day one. You'll take on a live strategic account early on, giving you hands-on insight into how the business and product work in practice.
A big territory to build in. Your remit covers new business across the whole of Europe and North America.
A platform to raise your profile. You'll have visibility at major industry events and the chance to grow your reputation in the Foodservice space, working closely with marketing.
Room to lead, not just sell. Alongside winning business yourself, you'll be developing the next generation of sales talent within the team.
Impact that counts. Hyble is still small enough that what you build and close will directly shape the business's next chapter, not disappear into a large machine.
Reporting to the Chief Growth Officer and partnering closely with the CEO and US General Manager, you will be the tip of the spear for US Foodservice sales and have the opportunity to significantly impact Hyble's growth trajectory while building and leading a high-performance sales organization.
Strategic Market Penetration: Spearhead new business acquisition efforts across Europe and North America
Sales Team Leadership: Build, develop, and lead a high-performing new business sales team; serve as player-coach to mentor team members while personally handling strategic accounts
Enterprise Deal Management: Lead complex, high-value enterprise sales cycles from initial contact through contract negotiation and closure
Sales Process Development: Establish scalable, replicable sales systems and processes to enable consistent team performance and predictable growth
Key Customer Ownership: Lead the relationship with a new strategic customer (based in Texas), gaining deep insight into the business and the product
Industry Thought Leadership: Working closely with our marketing team, represent Hyble at major industry events and establish yourself as a trusted voice in Foodservice marketing technology
Network Leverage: Utilize your existing industry relationships to secure introductions to decision-makers at target accounts
Revenue Growth: Achieve and exceed ambitious new business targets while expanding Hyble's market share in the North American market
Internal Communication: Partner closely with the marketing and product teams to provide market intelligence and advise on the most appropriate marketing strategy for our target markets
The Truth About Working Here
It’s messy and fast. We’re scaling quickly, priorities move, and nothing stays still for long. We fail, we learn and we iterate. If you need perfect plans or predictable days, this won’t be for you.
It’s demanding. Customers are waiting, deadlines are real, and the bar is high. You’ll be trusted early, stretched constantly, and see your impact immediately.
It’s team-first. No egos, no silos, no coasting. We push each other, support each other, and expect everyone to pull their weight. We help each other win.
What You Need to Bring
Industry Experience
Proven track record selling technology solutions to Foodservice distributors in European and/or US markets, or directly working for Foodservice distributors
Established network of trusted relationships across the Foodservice distribution landscape
Deep knowledge of Foodservice marketing best practices and evolving industry trends
Professional Experience
7+ years of enterprise sales experience with 3+ years in a sales leadership role
Demonstrated success closing complex, multi-million dollar enterprise contracts with distributors in the beer, wine, spirits and/or soft drinks industry
Experience working within high-growth, sub $50m revenue investor-backed technology companies
History of consistently meeting or exceeding aggressive sales targets
Success in building and scaling effective sales teams and establishing repeatable sales processes
Personal Attributes
Hunter mentality focused on new business acquisition
Action-oriented, highly-motivated self-starter comfortable working autonomously
Genuine passion for sales and relationship building
Strong entrepreneurial drive and comfort working in a fast-paced, evolving environment
Resourceful approach to challenges with ability to maximize results with limited resources
Exceptional communication and presentation skills with executives and technical stakeholders
Strategic thinker with tactical execution capabilities
What We Are Not Looking For
We know from experience that folks who are looking for an armchair executive role and used to the trappings of corporate life will not be a good fit at Hyble. Instead, we're looking for highly driven sales leaders who care more about delivering results for customers and winning big deals than collecting status points on their favourite airline.
Missing a few requirements? Good roles stretch you. If you’re 70% there and hungry for the rest, we want to hear from you. We’re more interested in trajectory than history.
How We Work
This is our default setting. If this isn’t for you, we’ll both be miserable:
Our values – humble, resilient, team, authenticity and bravery – are woven into everything we do.
We find a way – roadblocks are puzzles, not excuses.
We own it – we roll up our sleeves and take responsibility. We own our mistakes and fix them.
We’re ambitious – we set bold goals and back ourselves and each other to deliver them.
We’re curious – we challenge the way things have always been done or ideas if we think of a better way.
We give a damn – we work hard because we care deeply about our customers, colleagues, and our work.
This isn’t for everyone. And that’s intentional.
The Deal
Pension. A combined contribution of up to 12% of your salary.
Bonus. A bonus scheme based on company performance.
Referral. A referral bonus when you successfully refer someone.
Pay. We review pay annually, with performance being a key factor.
Holidays. 33 days including public holidays, with options to buy or sell extra days.
Giving back. 2 paid days to support a charity of your choice.
Wellbeing. Enhanced sick pay from day 1 and coaching and counselling through our wellbeing partners, Plumm.
Health Days. 2 paid days to recharge when you need it.
Connection. Flexibility to work hybrid, with quarterly company meetups and regular in-person team sessions.
We’re building an inclusive workplace that promotes and values difference, where everyone, from any background, can do their best work, be themselves and be proud to belong.
For more information about us visit: https://www.hyble.tech/ or check out our socials.
The beverage menu & POS platform. Award-winning marketing technology designed exclusively for the beverage industry.
Hyble is the on‑demand menu & POS platform for beverage suppliers and distributors. Teams create brand‑safe designs in minutes, print through our cloud network, and deliver direct to outlets in 3–5 working days. We help partners drive sales and reduce waste with self‑serve tools, data and enterprise support - now operating in 50+ countries. Recent rollouts show strong, measurable outcomes, including a shift to 85% self‑serve orders and delivery times averaging ~3.9 days. Get in touch today to find out how we can help you.
Offices: Spaces Lochrin Square, Edinburgh, Scotland EH3 9QA, GB · The E-Centre, Cooperage Way Business Village, Alloa, Clackmannshire FK103LP, GB
The beverage menu & POS platform. Award-winning marketing technology designed exclusively for the beverage industry.
Hyble is the on‑demand menu & POS platform for beverage suppliers and distributors. Teams create brand‑safe designs in minutes, print through our cloud network, and deliver direct to outlets in 3–5 working days. We help partners drive sales and reduce waste with self‑serve tools, data and enterprise support - now operating in 50+ countries. Recent rollouts show strong, measurable outcomes, including a shift to 85% self‑serve orders and delivery times averaging ~3.9 days. Get in touch today to find out how we can help you.
Offices: Spaces Lochrin Square, Edinburgh, Scotland EH3 9QA, GB · The E-Centre, Cooperage Way Business Village, Alloa, Clackmannshire FK103LP, GB
