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Hafele India Private Limited logoHafele India Private Limited

Regional Manager - Trade,Franchisee & Distribution Job

Delhi, Delhi, India · On-site

Senior+

KEY PURPOSE OF THE JOB (POSITION SUMMARY) The incumbent shall be responsible for developing the sales & distribution of BU in all relevant channels viz. Trade, Franchisee & Distribution. Responsible for scanning of marke…

Skills: Relationship Management, Strategic Planning, Sales Forecasting, Channel Management, Route To Market Strategy

Hafele India Private Limited logo

Regional Manager - Trade,Franchisee & Distribution Job

Hafele India Private Limited

Delhi, Delhi, India • On-site

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Senior+

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  • Full-time
  • postgraduate degree
  • Posted 16d ago
  • Apply by Jul 31
  • ~40 hrs/week

Responsibilities

Responsible for developing sales and distribution across trade, franchisee, and distribution channels to achieve annual targets. The role involves strategizing business plans, managing a regional sales team, and expanding the brand's distribution network.

Requirements

Requires an MBA in Sales and Marketing with over 8 years of professional experience. Candidates must possess strong leadership skills and the ability to manage complex commercial and distribution strategies.

Full job description

KEY PURPOSE OF THE JOB (POSITION SUMMARY)

 

The incumbent shall be responsible for developing the sales & distribution of BU in all relevant channels viz. Trade, Franchisee & Distribution. Responsible for scanning of market environment to understand business opportunities. Strategize business plans & its proper implementation to achieve desired results. The role holder should ensure proper infrastructure development and its effective management. Provide leadership and direction to the team. Maintain healthy relationship with the partners

KEY RESULT AREAS

  1. Responsible for developing annual sales budgets along with Business Head- Trade, Franchisee & Distribution, implementing sales plan, building sales forecast, monitoring the sales performance and take corrective actions based on competition activities to achieve annual targets.
  2. To ensure planning and execution of Route to Market (RTM) and Go to Market (GTM) strategy for the brand
  3. To drive expansion and create growth opportunities for Hafele Brand through Franchise development.
  4. To create a robust distribution network with sufficient width as well as depth.
  5. To plan, execute and evaluate trade marketing strategy to ensure efficient utilization of budgets
  6. To develop and drive the commercial and distribution strategy in conjunction with marketing and /BU management.
  7. To drive sales team to implement channel expansion plans and throughout to achieve primary and secondary channel objectives for portfolio mix
  8. To ensure Implementation of all BTL activities, drive visible availability in all relevant channels.
  9. To deliver operational excellence in terms of rolling sales forecast as well as commercial discipline by ensuring execution as per SOP.
  10. To ensure penetration of new product in channel as well as among influencers and users.
  11. Managing and developing the sales team comprising of Area Managers/Assistant Area Managers/Territory Managers/Senior Executives. 
  12. To analyze market dynamics, competition behavior and executing strategies to capture market share
  13. To ensure team members appear for monthly assessment and training.
  14. To ensure achievement of DSO target

KEY FUNCTIONS & RESPONSIBILITIES

 

Below listed are the tasks and responsibilities specific to your position.


 

STRATEGIC

  1. Responsible for developing annual sales budgets along with Business Head- Trade, Franchisee & Distribution, implementing sales plan, building sales forecast, monitoring the sales performance and take corrective actions based on competition activities to achieve annual targets.
  2. To ensure planning and execution of Route to Market (RTM) and Go to Market (GTM) strategy for the brand
  3. To drive expansion and create growth opportunities for Hafele Brand through Franchise development.
  4. To create a robust distribution network with sufficient width as well as depth.
  5. To plan, execute and evaluate trade marketing strategy to ensure efficient utilization of budgets
  6. To develop and drive the commercial and distribution strategy in conjunction with marketing and /BU management.
  7. To drive sales team to implement channel expansion plans and throughout to achieve primary and secondary channel objectives for portfolio mix
  8. To ensure Implementation of all BTL activities, drive visible availability in all relevant channels.
  9. To deliver operational excellence in terms of rolling sales forecast as well as commercial discipline by ensuring execution as per SOP.
  10. To ensure penetration of new product in channel as well as among influencers and users.
  11. Managing and developing the sales team comprising of Area Managers/Assistant Area Managers/Territory Managers/Senior Executives. 
  12. To analyze market dynamics, competition behavior and executing strategies to capture market share
  13. To ensure team members appear for monthly assessment and training.
  14. To ensure achievement of DSO target

OPERATIONAL

BUSINESS DEVELOPMENT:

  1. To manage Key accounts personally and establish long standing relationships with Key Dealers, Franchisee partners and professionals like architects, Interior Designers, Contractors in the region. 
  2. To keep track of any potential franchisee partners and passes on the information to the respective areas.

CHANNEL MANAGEMENT:

  1. To conduct Dealer Competency Mapping in terms of Financial position, reach and business growth.
  2. To periodically monitor performance of Dealers and Franchisee partners.
  3. To ensure that the regional team remains focused on Secondary Sales in order to generate demand.
  4. To update the customers about all new product releases of the company as soon as they are released.

SOLUTION TO CUSTOMER QUERY:

  1. To ensure that all customer complaints are immediately handled by the Sales/Technical Team.

OTHER INPUTS/REPORTS:

  1. To be overall in charge of all the Sales operational issues in the region.
  2. To submit consolidated Monthly activity report of the region to Business Head- Trade, Franchisee & Distribution
  3. To provide feedback about the product demand, market trend, product quality issues to the Product Management Team.
  4. To assist HR department in Recruitment by conducting technical interviews of the candidates for Regional Team.
  5. To review the Goals and Performance of the Trade and Franchisee Team in the region.
  6. To perform any other function as may be intimated by the management from time to time.

OPERATIONAL Cont..

DEVELOPMENTAL

  1. To continuously review sales performance data to identify issues/opportunities. Develop and execute action plans to fix issues and improve sales processes.
  2. To co-ordinate with Assistant Regional Managers to ensure effective hiring, orientation, training, development and retention of sales team

OPERATING NETWORK

 

INTERNAL RELATIONSHIPS

S.No. DEPARTMENT PURPOSE OF THE INTERACTION
1 Order Processing For orders related issues.
2 Marketing Promotions, Launches, Catalogues and New Product Information
3 Product Management For DP/MRP, new products
4 Accounts For collections and preparing and reviewing annual budget for the area of responsibility
5 Franchisee Operations/D&I For set up and management of Franchisees

 

EXTERNAL RELATIONSHIPS

S.No ENTITY PURPOSE OF THE INTERACTION INTERNAL RELATIONSHIPS
1 Channel Partners/ End customers/ Key accounts To ensure healthy equations by maintaining and/or exceeding the standards of service.

 

ROLE REQUIREMENT

 

 

1 ESSENTIAL QUALIFICATION  MBA in Sales and Marketing
2 PREFERRED QUALIFICATION

MBA in Sales and Marketing

3  CERTIFICATIONS ( IF ANY)  
4 EXPERIENCE More than 8 years
5  AGE 35 – 40 years
6 ADDITIONAL SKILLS Highly Motivated
Accountability
Relationship Management skills
Planning/Implementing skills
Resource Management skills

 

COMPETENCIES

Emotional Intelligence
Future Readiness
Business Acumen
Team Spirit
Coaching
Openness and Inclusion
Strategic Approach
Putting Customer First
COMMERCIAL ACUMEN
NEGOTIATION SKILLS
Market Intelligence and Analysis
STRATEGIC EXECUTION
PRODUCT & SYSTEM KNOWLEDGE
RELATIONSHIP MANAGEMENT

Related keywords

BTL ActivitiesDSO TargetSecondary SalesDealer Competency MappingFranchise DevelopmentRTMGTMPortfolio MixSOPMarket DynamicsKey Account ManagementTrade MarketingDistribution NetworkSales BudgetingCommercial Discipline

About Hafele India Private Limited

LinkedInVisit site

Our people, culture & unified vision brings us the fifth 'Great Place to Work' certification in a row. WE ARE HAFELE!

Industry
Furniture and Home Furnishings Manufacturing
Company size
1,001-5,000 employees
Founded
2003
Headquarters
Mumbai, Maharashtra
LinkedIn followers
89,611

Häfele India is a wholly-owned subsidiary of the Häfele Global network and has been operating in India since 2003. The ability of the company to understand the diverse Indian market has made it an authority in the field of architectural hardware, furniture and kitchen fittings and accessories. The company also has a strong presence in synergized product categories namely Home Appliances, Furniture Lighting, Sanitary and Surfaces catering to the focused demand from these industries. Hafele has a strong nation-wide presence with offices in Mumbai, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad, Delhi, Kolkata and Cochin. It has full-scale operations in Sri Lanka and Bangladesh with Regional offices and Design Showrooms in both the countries; and has also spread its operations to other regions of South Asia including Nepal, Bhutan and Maldives. Häfele’s design showrooms are hubs of international home interior trends and cutting-edge designs presented in a world-class environment, where customers can see home solutions in their inherent applications. These showrooms function as a one-stop-shop for all home interior and improvement needs - from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts stationed at the showroom. Häfele India services its customers with a base of 1500 employees, a well-networked Franchise base of over 180 shops along with over 500 direct dealers and 90+ distributors who in turn cater to over 10000 satellite dealers. The subsidiary has a sophisticated Logistics centre in Mumbai along with distribution centres in Delhi, Bangalore, Kolkata and Colombo respectively. Hafele India has recently been accredited with the “Great Place to Work” certification for the fifth time in a row by the Great Place to Work® Institute.

Offices: Kanjurmarg East, Mumbai, Maharashtra 400042, IN

Home AppliancesArchitectureHome DecorFurnitureManufacturing
View all jobs at Hafele India Private Limited

About Hafele India Private Limited

LinkedInVisit site

Our people, culture & unified vision brings us the fifth 'Great Place to Work' certification in a row. WE ARE HAFELE!

Industry
Furniture and Home Furnishings Manufacturing
Company size
1,001-5,000 employees
Founded
2003
Headquarters
Mumbai, Maharashtra
LinkedIn followers
89,611

Häfele India is a wholly-owned subsidiary of the Häfele Global network and has been operating in India since 2003. The ability of the company to understand the diverse Indian market has made it an authority in the field of architectural hardware, furniture and kitchen fittings and accessories. The company also has a strong presence in synergized product categories namely Home Appliances, Furniture Lighting, Sanitary and Surfaces catering to the focused demand from these industries. Hafele has a strong nation-wide presence with offices in Mumbai, Pune, Ahmedabad, Bangalore, Chennai, Hyderabad, Delhi, Kolkata and Cochin. It has full-scale operations in Sri Lanka and Bangladesh with Regional offices and Design Showrooms in both the countries; and has also spread its operations to other regions of South Asia including Nepal, Bhutan and Maldives. Häfele’s design showrooms are hubs of international home interior trends and cutting-edge designs presented in a world-class environment, where customers can see home solutions in their inherent applications. These showrooms function as a one-stop-shop for all home interior and improvement needs - from providing in-depth technical advice to kitchen and wardrobe designing services through a team of experts stationed at the showroom. Häfele India services its customers with a base of 1500 employees, a well-networked Franchise base of over 180 shops along with over 500 direct dealers and 90+ distributors who in turn cater to over 10000 satellite dealers. The subsidiary has a sophisticated Logistics centre in Mumbai along with distribution centres in Delhi, Bangalore, Kolkata and Colombo respectively. Hafele India has recently been accredited with the “Great Place to Work” certification for the fifth time in a row by the Great Place to Work® Institute.

Offices: Kanjurmarg East, Mumbai, Maharashtra 400042, IN

Home AppliancesArchitectureHome DecorFurnitureManufacturing
View all jobs at Hafele India Private Limited

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