City of Westminster, England, United Kingdom · Remote Solely
$70k–$80k/yr
To be based in the UK or the US Establish Genie AI as the defining brand in AI-powered legal work. Build a sustainable engine for awareness, influence and word-of-mouth growth. Help shape how customers, investors, partne…
Skills: Category Leadership, Multi-channel Distribution, Storytelling, Public Speaking, Relationship Building
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Establish Genie AI as the defining brand in AI-powered legal work by building awareness and a sustainable engine for growth. The role involves creating category leadership narratives and acting as a public face of the company through media and events.
Requires a proven track record of growing brand influence and executing multi-channel distribution strategies. Candidates must possess an AI-native mindset and the ability to operate both strategically and tactically in a high-growth startup environment.
To be based in the UK or the US
Establish Genie AI as the defining brand in AI-powered legal work.
Build a sustainable engine for awareness, influence and word-of-mouth growth.
Help shape how customers, investors, partners and industry leaders think about legal AI.
Increase Genie's share of attention across legal, procurement and AI audiences globally.
Create a community of advocates who actively champion our mission and products.
Your purpose in our mission
We’ve raised $17.8 million in Series A funding led by Google Ventures and joined by Khosla Ventures. They believe in our vision to empower everyone to draft quality legal documents and this is where your skills will make a transformational impact.
Your manager and team
Our org structure is made up of pods with distinct areas of focus to keep us all working on the most impactful things for our customers all of the time. Some of our team members work across multiple pods. Our structure was conceived with impact, autonomy and velocity in mind and we'd love to share more with you throughout our interview process. Your manager, Rafie Faruq - Co-Founder & CEO, will develop your skills and enable you to deliver on the pod mission.
This is what you’ll be doing
As our Marketing & Mindshare Lead, you'll be joining us at a dynamic stage of growth where your impact will be visible across the entire business.
This role combines strategy and execution. You'll spend time building plans behind the scenes, but you'll also be highly visible externally; meeting customers, speaking at events, creating content, building relationships and generating excitement around Genie AI.
Below is what we need you to do. The how is up to you:
Build market awareness and mindshare: Develop and execute strategies that increase awareness, conversation volume and advocacy for Genie AI across legal, procurement, operations and AI audiences
Build distribution: Ensure Genie's content, product launches, customer stories and thought leadership reach millions of the right people through innovative distribution strategies, partnerships, communities, influencers, media and advocacy programmes
Build category leadership: Shape how the market thinks about legal AI, contract creation and legal operations by developing narratives, positioning and campaigns that help define the category
Become a public face of Genie AI: Represent Genie AI through social media, podcasts, webinars, conferences, customer conversations, industry events and media opportunities
Build relationships that compound: Develop meaningful relationships with customers, influencers, partners, journalists, legal leaders, procurement professionals and AI communities to increase trust, reach and advocacy
Create memorable moments: Design and execute creative campaigns, marketing stunts, launches and initiatives that generate attention, conversation and lasting market impact
Champion storytelling: Translate complex products and technology into compelling stories that customers, prospects and industry leaders understand, remember and share
Measure and improve mindshare: Build frameworks that help us understand brand awareness, market influence, word-of-mouth growth and share of attention over time
This is how we’ll set you up for success and the outcomes we expect from you
Over your first 90 days you can expect us to help point you in the right direction to set you up for success. During the interview process we can talk you through a high level overview of your 90 day plan.
By the end of your first six months we expect you to be:
Driving a clear and measurable mindshare strategy aligned to company growth objectives
Increasing awareness and engagement across key legal, procurement and AI audiences
Establishing Genie AI as a regular voice within industry conversations, events, media and online communities
Building a repeatable distribution engine that consistently amplifies launches, content and thought leadership
Creating a growing network of advocates, partners and influencers who actively promote Genie AI
Delivering measurable improvements in brand awareness, share of voice and word-of-mouth growth
We’ll continually develop and measure success on the below criteria:
Growth in brand awareness, market influence and share of voice
Growth in organic advocacy, referrals and word-of-mouth acquisition
Reach and engagement across distribution channels and communities
Success of product launches, campaigns and market-facing initiatives
Growth in external relationships, speaking opportunities and industry influence
We are a start up in an exceptionally dynamic stage of our growth. We are a customer and employee led organisation. What this means is that we adapt to our customers' needs, and the problems we’re solving today could be very different in six months, or even by the end of this recruitment process. We also listen to our team as we empower you to have full autonomy of your role - you're the expert. You should expect to work with us on how your role develops, grows and changes throughout your time at Genie.
It can be tough here because
Building mindshare is inherently ambiguous; you'll often be creating opportunities and defining success where no playbook exists
You'll need to balance strategic thinking with hands-on execution and personal visibility in the market
We're ambitious. We move quickly, experiment constantly and expect people to take ownership of outcomes
But we think you’ll love
Having genuine autonomy to build a movement around a category-defining AI company
Working directly with founders and senior leaders on some of the most important growth challenges in the business
Seeing your ideas rapidly become reality in a fast-moving, high-trust environment
Becoming a recognised voice within the future of legal AI
Helping redefine how a £750bn industry operates
The skills you need to succeed in this role
Proven track record of growing awareness, influence or category leadership for a company, product, personal brand or community
Experience developing and executing multi-channel distribution strategies spanning content, social media, communities, influencers, PR, events and thought leadership
Exceptional storytelling, communication and relationship-building skills
Experience representing a company, brand or movement publicly through content creation, speaking engagements, media, podcasts, events or community leadership
Strong understanding of modern AI tools and workflows, with an AI-native mindset towards scaling impact and productivity.
Commercial acumen and the ability to engage credibly with legal, procurement, operations or B2B audiences
Entrepreneurial mindset with a demonstrated ability to build something from scratch and create momentum with limited resources
Ability to operate both strategically and tactically in a high-growth startup environment
(Don’t worry about ticking every single box on the list to be considered for this role.)
Unleash your magic: our interview process
Step 1: Meet our Head of Talent Acquisition, Char, to assess your motivations and baseline skills
Step 2: Complete our take home task
Step 3: Technical interview with Rafie Faruq & Oleksandr Sidenko
Step 4: Culture interview with Will Bond and Rosie Dent-Spargo
For Lead-level roles and above, we collect blind references to set you up for success. These insights help us ensure a smooth transition into our team and foster meaningful collaboration between you and your hiring manager from day one.
We can’t wait to meet you! Bring your authentic self, and get ready to explore our culture, team events, and big mission. We're excited to discover what makes you and us unique.
Our benefits
Here’s just some of the benefits you can look forward to when you enter the Genie’s lamp:
Generous Stock Options: We want all our genies to share in our success
Private healthcare: To help keep you fit as a fiddle
Fully Remote Working: Work from anywhere your heart desires
Unlimited book budget: Dive into an unlimited budget for business, law, or technology books
Home Office Setup: Equip your home office with the best – a top-of-the-range laptop, monitor, wireless keyboard, mouse, and a comfortable office chair. Your workspace will be as splendid as a royal palace
Learning and Development Budget: Each Genie gets an individual £500 L&D budget annually, plus five days off for any job specific learning adventures
Unlimited Holiday: Take as much time off as you need to recharge your batteries
Parental Leave: Both genie parents get enhanced leave to welcome their little genies into the world
Free access to Genie: For you to create, negotiate and collaborate on legal documents in real time on one platform!
Genie AI is a machine learning startup with a mission to enable everyone to draft quality legal documents. We're shaking up the legal world and flipping the business model on its head!
Think of what GitHub did with open source code, Instagram and TikTok with entertainment, Airbnb with hospitality, and Uber with travel – Genie AI is doing that with legal contracts. We're conjuring up a community-based AI law platform that'll change the game. Join us, and let’s make some legal magic together!
100,000 companies use Genie AI today - we’ve been growing exponentially!
We’re funded by the world’s top investors, with significant runway - and we’re growing the team
We’ve collaborated with Oxford University and Imperial College London to co-author research papers on explainable AI
According to Forbes, we're also rated one of the top 29 AI startups in the UK
We're a Sunday Times Best Places to Work Award Winner 2024
We’re backed by top legal pedigree, from Lord Neuberger to representing the UK on multiple Ministry of Justice trade missions
Our customers save on average £15,000 on legal fees per year with Genie
This isn’t just a SaaS product - we’re redefining the business model of law
Ready to grant wishes and disrupt a £750bn industry? Click apply and join us in creating a world of digital wonders!
At Genie, we’re committed to creating a diverse environment. Whilst we’re on the cutting edge of innovation, it’s all about the people. We embrace differences and hire based on merit, giving equal consideration to all applications, regardless of gender, background and race.
A legal brain for every business team
Set your rules. Connect organisational knowledge. Sit back while our agents draft, review and negotiate your agreements with precision and confidence. Launched in 2017 by founders taught by Google DeepMind. Genie's agents outperform GPT & Claude by 140%, making it the #1 platform for business teams working on complex contracts.
Offices: Notting Hill Gate, London, England W8 4AT, GB
A legal brain for every business team
Set your rules. Connect organisational knowledge. Sit back while our agents draft, review and negotiate your agreements with precision and confidence. Launched in 2017 by founders taught by Google DeepMind. Genie's agents outperform GPT & Claude by 140%, making it the #1 platform for business teams working on complex contracts.
Offices: Notting Hill Gate, London, England W8 4AT, GB
