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Full-time
Posted 27d ago
~40 hrs/week
Remote in London, England, United Kingdom
Responsibilities
The role involves building, scheduling, and optimizing lifecycle marketing campaigns across email and SMS channels. It also requires managing customer journeys, performing QA, and tracking performance via reporting tools.
Requirements
Candidates need at least 2 years of hands-on CRM experience in a D2C or comparison business. Proficiency in customer engagement platforms like Braze and data tools like Tableau is highly desired.
Full job description
Forbes Advisor is looking for a CRM Executive to help build and deliver brilliant lifecycle marketing campaigns. This is a hands-on execution role for someone who loves getting campaigns live – building, testing, and optimizing email, SMS, and other lifecycle communications across one or two of our verticals.
You’ll work closely with your CRM Manager to bring the lifecycle strategy to life, collaborating with teams across Product, Data, Design, and Commercial. Day to day, you’ll build and schedule campaigns, set up audience segments, and help make sure everything ships on time and to a high standard.
The person we’re looking for is well-organized, detail-oriented, and takes real pride in getting things done accurately and on time. You’re a self-starter who’s adaptable, comfortable juggling several campaigns at once, and happy to test and learn (even when that means test and fail).
This role reports to the Senior CRM Manager.
Key Responsibilities:
Execution & Delivery:
Working with the wider CRM team, build, schedule, and send lifecycle campaigns across email, SMS, and beyond – making sure every send is accurate and goes out on time
Set up customer journeys, audience segments, and messaging templates within our customer engagement platform, Braze
Manage campaign timelines and keep stakeholders updated on progress
QA campaigns end-to-end before launch, checking content, links, segments, and rendering
Creative & Content:
Produce and adapt campaign copy in partnership with our internal teams
Build campaign visuals using our customer engagement platform, in partnership with our Design team
Help keep creative consistent and high-quality across campaigns
Strategy & Support:
Support your CRM Manager in bringing the lifecycle strategy for your vertical(s) to life
Contribute ideas and campaign recommendations to grow lifetime value, upsell, and cross-sell
Help build and run the test-and-learn roadmap
Reporting & Analysis:
Pull campaign reporting from our customer engagement platform and Tableau
Track campaign performance against KPIs and flag results and learnings to the team
Share regular updates on tests performed and week-on-week / month-on-month performance changes
Qualifications:
2+ years of hands-on experience working directly in lifecycle/CRM in a D2C or comparison business
Highly organized and detail-oriented, with a track record of delivering accurate work to deadlines
A self-starter and clear communicator who enjoys collaborating across teams
Comfortable working with data and quick to learn new tools
Nice to have: hands-on experience with Braze, or an equivalent customer engagement platform
Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
#LI-REMOTE #LI-NM1
Related keywords
CRMLifecycle MarketingBrazeTableauEmailSMSD2CCustomer Engagement PlatformAudience SegmentsKPIsQAConversion Rate OptimizationCustomer JourneysCross-sellUpsellLifetime Value
Money advice, news and reviews from a name you trust. Navigating your financial decisions starts here.
Industry
Consumer Services
Company size
201-500 employees
Founded
1917
Headquarters
Jersey City, New Jersey
LinkedIn followers
465,209
Forbes Advisor is a global platform dedicated to helping consumers make the best financial choices for their individual lives.
We support your pursuit of success by making smart financial decisions simple, to help you get back to doing the things you care about most.
We do this by helping turn your aspirations into reality. By arming you with trusted advice and guidance, you can make informed financial decisions you feel confident in and achieve your financial goals.
Visit Forbes Advisor for unbiased personal finance advice, news and reviews, plus a comparison marketplace that helps you find the financial products that best fit your life and goals.
Offices: 499 Washington Blvd, Jersey City, New Jersey 07310, US · First Floor, P&G Plaza, Andheri East, Mumbai, IN
Money advice, news and reviews from a name you trust. Navigating your financial decisions starts here.
Industry
Consumer Services
Company size
201-500 employees
Founded
1917
Headquarters
Jersey City, New Jersey
LinkedIn followers
465,209
Forbes Advisor is a global platform dedicated to helping consumers make the best financial choices for their individual lives.
We support your pursuit of success by making smart financial decisions simple, to help you get back to doing the things you care about most.
We do this by helping turn your aspirations into reality. By arming you with trusted advice and guidance, you can make informed financial decisions you feel confident in and achieve your financial goals.
Visit Forbes Advisor for unbiased personal finance advice, news and reviews, plus a comparison marketplace that helps you find the financial products that best fit your life and goals.
Offices: 499 Washington Blvd, Jersey City, New Jersey 07310, US · First Floor, P&G Plaza, Andheri East, Mumbai, IN