About Factify
Regulated enterprises are moving from AI experimentation to production, but the infrastructure for trust, governance, auditability, and deterministic AI work is still being defined. We're building a category, not just a company. The campaigns we run should define how that category is understood.
About the role
You'll own the top of our funnel: the awareness creation, the campaigns that shape what people think about us, and the cross-channel motions that position us as thought leaders, drive MQLs, and, down the line, meetings.
The role blends storytelling, creative, project management, and events. It's hands-on and strategic at once. You set the direction and ship the work.
What you'll do
- Own the top-of-funnel plan: campaign strategy and execution for our major market moments, from research launches and executive guides to leadership briefings.
- Build the story that positions us as thought leaders in regulated AI, and translate it into messaging that lands with CISOs, CIOs, compliance leaders, and boards.
- Create and manage the work itself: creative briefs, campaign copy, landing pages, webinars, LinkedIn assets, executive emails, and event invitations.
- Orchestrate cross-channel motions that build awareness and drive MQLs across digital, social, email, content, webinars, events, and field activation as one integrated campaign.
- Give every campaign a clear CTA and a path from first touch to meeting, partnering with sales on the follow-up motion.
- Run the project management behind each campaign. Coordinate design, video, field, community, and GTM engineering to ship complete packages on time.
- Measure what matters: awareness and engagement at the top, MQLs and CTA conversion in the middle, and meetings influenced down the line.
- Use AI for research, drafting, synthesis, personalization, campaign variation, and production speed without outsourcing judgment.
What you'll bring
- 8+ years in B2B marketing, with 4+ years owning integrated campaigns or audience strategy at a high-growth tech company.
- Campaign experience selling into enterprise or regulated markets such as AI, cybersecurity, compliance, fintech, insurance, or infrastructure.
- Strong ABM and demand generation experience. You've partnered with sales on sequences, account-based campaigns, webinars, and field motions.
- Comfort writing for both technical and executive audiences, and an understanding of long-cycle enterprise buying committees.
- Sharp messenger. You turn vague strategy into clear positioning, headlines, campaign concepts, and executive-level copy, with no jargon.
- Narrative translator. You make complex technical subject matter compelling for sophisticated B2B buyers.
- Full-stack marketer. You own both brand and pipeline metrics, and create assets sales will actually use.
- Builder mentality. You ship without a large team, move quickly through ambiguity, and take ownership of outcomes.
- AI-native working style. You use AI for research, drafting, and production speed without outsourcing judgment.
Requirements
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