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Darmstadt, Hesse, Germany • On-site
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The role involves developing and executing a comprehensive omnichannel marketing and communications plan to position the brand as a trusted partner in the biopharma industry. Key duties include creating high-quality marketing assets, leading digital efforts, and analyzing campaign performance to optimize strategies.
Candidates should have a strong background in marketing communications, preferably within the life sciences or testing services sector. Proven expertise in digital marketing, SEO/SEM, and the ability to conduct market analyses to drive measurable business impact are required.
Your Role: We are looking for a dynamic and results-driven Marketing Communications Manager to spearhead strategic initiatives for our Testing Services business. In this pivotal role, you will position our brand as a trusted partner in the biopharma and pharmaceutical industries. You will drive awareness, engagement, and lead generation through innovative marketing strategies that make a measurable impact.
Your responsibilities will include developing and implementing a comprehensive, omnichannel marketing and communications plan that aligns with our business objectives and delivers a consistent brand experience across all touchpoints. You will collaborate with cross-functional teams to ensure marketing initiatives support our commercial goals. Additionally, you will conduct competitive reviews and market analyses to refine our messaging and enhance our market positioning.
As you plan and execute omnichannel marketing campaigns, you will create high-quality marketing assets that showcase our expertise. Your leadership in digital marketing efforts will be crucial for driving traffic and conversions. Lastly, you will monitor and analyze campaign performance, using data-driven insights to optimize our strategies continuously.
Who You Are:
· You have a strong background in marketing communications, preferably in the Testing Services or life sciences industry.
· You possess proven experience in developing and executing omnichannel marketing and communication plans that deliver measurable business impact.
· You are skilled in digital marketing, including SEO/SEM strategies and social media engagement.
· You have a track record of developing high-quality marketing assets such as brochures, whitepapers, and videos.
· You are adept at conducting competitive reviews and market analyses to inform strategic decisions.
· You have excellent analytical skills, with the ability to monitor and report on campaign effectiveness using KPIs.
· You are a creative thinker, continuously exploring innovative marketing strategies and tools.
· You have strong communication skills and can foster relationships with internal and external stakeholders.
Department: LS-AS-TSM Marketing Communications
Job Evaluation: AT / Expert 3
We are Merck KGaA, Darmstadt, Germany and its global affiliates. We are a leading global science and technology company headquartered in Germany. We are curious explorers, courageous pioneers, and ingenious inventors. Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Life Science, Healthcare, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and the planet. We believe in the positive power of science and technology. It has determined our actions since 1668 and inspires us to continue researching for a future worth living. As a family-owned company with over 350 years of experience, we stand for sustainability, responsibility, and innovative strength. We take pride in being a diverse and inclusive company that values and fosters the talents and abilities of our employees. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us. Privacy Statement: https://www.emdgroup.com/en/privacy-statement.html
Offices: Frankfurter Str. 250, Darmstadt, 64293, DE · 290 Concord Rd., Billerica, Massachusetts 64293, US · One Technology Place, Rockland, Massachusetts 02370, US
We are Merck KGaA, Darmstadt, Germany and its global affiliates. We are a leading global science and technology company headquartered in Germany. We are curious explorers, courageous pioneers, and ingenious inventors. Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Life Science, Healthcare, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and the planet. We believe in the positive power of science and technology. It has determined our actions since 1668 and inspires us to continue researching for a future worth living. As a family-owned company with over 350 years of experience, we stand for sustainability, responsibility, and innovative strength. We take pride in being a diverse and inclusive company that values and fosters the talents and abilities of our employees. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us. Privacy Statement: https://www.emdgroup.com/en/privacy-statement.html
Offices: Frankfurter Str. 250, Darmstadt, 64293, DE · 290 Concord Rd., Billerica, Massachusetts 64293, US · One Technology Place, Rockland, Massachusetts 02370, US
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