London, England, United Kingdom · Remote OK
Work environment: Fully remote whether you are based in the UK or abroad Full-time contract Start date: ASAP Salary depending on experience and skills About Driftrock The Automotive Customer Acquisition Platform. Turning…
Skills: CRM Journey Management, Conversion Rate Optimisation, Lifecycle Marketing, A/B Testing, Multivariate Testing
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Own and optimize the end-customer communication funnel across WhatsApp, SMS, and email to increase test drive bookings and vehicle purchases. Design and execute weekly experimentation roadmaps and develop best-practice playbooks for OEM clients.
Requires 3+ years of experience in CRM journey management or growth marketing with a proven track record of running structured experimentation programs. Must possess strong analytical skills, copywriting instincts, and experience with marketing automation or CDP tools.
Work environment: Fully remote whether you are based in the UK or abroad
Full-time contract
Start date: ASAP
Salary depending on experience and skills
About DriftrockThe Automotive Customer Acquisition Platform. Turning digital intent into vehicle sales. We work with some of the world's biggest brands such as BMW, BYD and Mercedes-Benz, as well as some of the world's leading platforms, such as Meta, Google, Amazon, Auto Trader and many more. We’re at the cutting edge of demand generation technology with plenty of exciting opportunities to unlock value from data as well as helping speed up the transition to electric vehicles.
We are a growing team of 35+, with teammates across the world in design & engineering, customer success, performance and commercial. As a result, you’ll have a huge impact on Driftrock’s culture, product, and how we work, and help steer the direction of ours and our clients’ data journey.
We're a remote-first company, but we meet regularly in person if based in the UK and can provide flexible workspaces to give you the freedom to choose how and where you would like to work each day, irrespective of your location.
We're now investing heavily in our Convert module: the layer of the platform that engages prospects & existing customers across a suite of comms tools (WhatsApp, SMS, email, etc) to maximise the percentage who book a test drive, purchase a vehicle and stay engaged with the brand.
About the roleWe're hiring a CRM Manager to own the performance of every messaging & form journey a prospect experiences when they’re in-market. That means designing, testing and continuously improving the communication sequences that nudge a prospective buyer from "I filled in a form" to "I'm ready to purchase".
You'll be the person who turns lifecycle messaging from a set-and-forget asset into a constantly improving conversion engine. Our focus for this area consists of: more test drives booked, more meaningful engagement with the automotive brands and lower drop-off at every step of the journey.
You'll work with our product, engineering, customer success and OEM client teams, and you'll have direct ownership of a portfolio of journeys running across multiple brands.
Key ResponsibilitiesNice to have
Certain benefits may be available exclusively to employees based in the UK.
While international team members are onboarded via an Employer of Record, we strive for benefit parity across the globe. Regardless of your location, our standard package includes a comprehensive health plan, pension contributions, paid time off (including local bank holidays), share options, and maternity/paternity leave. Combined with our flexible working culture, we ensure every employee feels like a full and valued member of the team.
We will not be considering any recruitment agencies for this role.
"By applying for this job you hereby give us permission to store your data on our secure applicant tracking system and to contact you with regards to Driftrock job opportunities.
We process your data for recruitment purposes only. We would like to keep this data until our open role is filled. When that period is over, we will either delete your data or inform you that we will keep it in our database for similar future roles for subsequent 12 months.
Here’s a link to our privacy policy: https://www.driftrock.com/privacy-policy/. In this policy, you will find information about our compliance with GDPR (data protection law.) You can find how to send us a request to let you access your data that we have collected, request us to delete your data, correct any inaccuracies or restrict our processing of your data.
You have the right to lodge a complaint about the way we handle your data with the UK supervisory authority (Information Commissioner’s Office) or you can contact our DPO for more information or concerns.”
The Automotive Marketing Platform
Driftrock is the automotive customer acquisition platform, used by 35+ global brands across 24 markets, including BMW, OMODA & JAECOO, BYD, Mercedes-Benz, and Hyundai Motor Group. Our platform processes 2.4M+ leads annually and enables $1.8B+ in vehicle sales. The automotive industry is going through its biggest transformation in decades. The EV transition, shifting buyer behaviour, increased competition and pressure to prove marketing ROI mean automotive brands can no longer afford to run disconnected, fragmented and traditional marketing stacks. Driftrock replaces that complexity with a single platform that captures more leads, converts more customers, and closes the loop between ad spend and vehicle sales. Book a Demo with us today! https://www.driftrock.com/book-a-demo View our privacy policy: https://www.driftrock.com/privacy-policy
Offices: 124 City Road, London, EC1V 2NX, GB
The Automotive Marketing Platform
Driftrock is the automotive customer acquisition platform, used by 35+ global brands across 24 markets, including BMW, OMODA & JAECOO, BYD, Mercedes-Benz, and Hyundai Motor Group. Our platform processes 2.4M+ leads annually and enables $1.8B+ in vehicle sales. The automotive industry is going through its biggest transformation in decades. The EV transition, shifting buyer behaviour, increased competition and pressure to prove marketing ROI mean automotive brands can no longer afford to run disconnected, fragmented and traditional marketing stacks. Driftrock replaces that complexity with a single platform that captures more leads, converts more customers, and closes the loop between ad spend and vehicle sales. Book a Demo with us today! https://www.driftrock.com/book-a-demo View our privacy policy: https://www.driftrock.com/privacy-policy
Offices: 124 City Road, London, EC1V 2NX, GB
