Senior Growth & Commercial Analyst, B2C

Department: Marketing

Employment Type: Full Time

Location: UK

Description

What you’ll be doing

• Own the B2C marketing analytics stack. Maintain the tools, data pipelines, and dashboards the team depends on, in partnership with the central Data and Analytics team.
• Build and own full-funnel reporting for all B2C brands: acquisition, activation, engagement, and retention. Make the numbers clear, trusted, and available to the people who need them.
• Own commercial and revenue analytics for the portfolio: subscription revenue, MRR and ARR movement, renewals, churn, and net revenue retention. Show how growth converts into a healthy business.
• Own the unit economics: LTV, CAC, payback period, and contribution margin. Keep them honest and defensible.
• Build and maintain revenue models and forecasts, including scenario and sensitivity analysis. Model the range of outcomes, not just the base case.
• Track budget against actual and report on marketing efficiency (CAC, payback, and return on spend) so we know which investment is paying off and which is not.
• Analyse pricing, packaging, and free-to-paid conversion. Quantify the commercial impact of changes and support pricing decisions with evidence.
• Define and track the metrics that matter. Set consistent definitions across brands so growth and commercial numbers reconcile.
• Partner with marketing managers to measure campaign and channel performance, and with the VP of Marketing, B2C and Finance on the analysis that shapes strategy, budget, and business cases. Provide the commercial inputs behind leadership and board reporting.
• Design and support experimentation. Help the team run clean A/B tests and read the results honestly.
• Raise the analytical bar across the team. Mentor on measurement and help data-curious marketers get more from the numbers.
• Use AI tools for analysis, data preparation, modelling, reporting, and workflow efficiency.

What you’ll bring to the role

• 8+ years of experience in marketing analytics, growth analytics, and/or commercial or revenue analytics, ideally in a B2C or consumer subscription environment.
• Genuine depth across both growth analytics and commercial analytics. This role combines two disciplines, so you should be strong in one and demonstrably capable in the other.
• Strong commercial and financial modelling. Comfortable with revenue forecasting, subscription metrics, and unit economics (LTV, CAC, payback, margin).
• Advanced with spreadsheets and modelling (Excel or Google Sheets) and hands-on with BI and product analytics tools (e.g. GA4, Mixpanel or Amplitude, Looker or Tableau, or equivalents). Comfortable working with SQL.
• Experience building dashboards and reporting that non-analysts actually use, and presenting commercial analysis to leadership.
• Experience partnering with Finance, or a clear ability to work fluently across marketing and commercial data.
• Clear communicator. Can explain analysis simply and make a recommendation, not just present data.
• Honest about uncertainty. Knows the difference between a signal and noise, and does not dress up a guess as a number or build false precision into a forecast.
• Collaborative and credible. Comfortable mentoring less experienced analysts and raising the standard across a team.
• Interest in consumer SaaS, EdTech, or research technology is valued.

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