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Jobs at CRI Genetics (Now Hiring) — 4 open

CRI Genetics logoCRI Genetics

Marketing Director

Torrance, California, United States · Hybrid

$140k–$190k/yr

Senior

Director of Marketing for a Genetics Company expanding into AI, and Wearable Tech CRI Genetics has spent a decade turning encrypted DNA into readable answers. We have 300+ ancestry, health, and wellness reports used by h…

Skills: DTC Growth Marketing, Full-Funnel Strategy, Paid Acquisition, Customer Retention, A/B Testing

CRI Genetics logoCRI Genetics

Operations Coordinator

Torrance, California, United States · Hybrid

$52k–$83k/yr

Mid level

Operations Coordinator for a Genetics Company expanding into AI, and Wearable Tech CRI Genetics has spent a decade turning encrypted DNA into readable answers. We have 300+ ancestry, health, and wellness reports used by …

Skills: Customer Service Operations, Vendor Management, Procurement, Supply Chain Management, CRM Management

CRI Genetics logoCRI Genetics

Marketing Director

Torrance, California, United States · Hybrid

$140k–$220k/yr

Senior

Director of Marketing for a Genetics Company expanding into AI, and Wearable Tech CRI Genetics has spent a decade turning encrypted DNA into readable answers. We have 300+ ancestry, health, and wellness reports used by h…

Skills: DTC Growth Marketing, Full-funnel Strategy, Paid Acquisition, Customer Retention, A/B Testing

CRI Genetics logoCRI Genetics

Product Designer

Torrance, California, United States · Hybrid

$90k–$135k/yr

Senior

Product Designer for a Genetics Company expanding into AI, and Wearable Tech CRI Genetics has spent a decade turning encrypted DNA into readable answers. We have 300+ ancestry, health, and wellness reports used by hundre…

Skills: Product Design, UX Design, Interaction Design, User Research, Journey Mapping

CRI Genetics logo

Marketing Director

CRI Genetics

Torrance, California, United States • Hybrid

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Senior

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  • $140k–$190k/yr
  • Full-time
  • Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings
  • Posted 13d ago
  • ~40 hrs/week

Responsibilities

Develop and execute full-funnel marketing strategies to drive revenue growth through paid channels and customer lifecycle optimization. Lead the marketing team and manage the budget as a P&L to scale acquisition and retention engines.

Requirements

Requires 5+ years of experience in DTC, eCommerce, or subscription growth marketing with a proven track record of leading teams and managing P&Ls. Must have deep expertise in Meta and Google Ads, performance metrics (CAC, LTV, ROAS), and lifecycle tools like Klaviyo or HubSpot.

Full job description

Director of Marketing for a Genetics Company expanding into AI, and Wearable Tech
CRI Genetics has spent a decade turning encrypted DNA into readable answers. We have 300+ ancestry, health, and wellness reports used by hundreds of thousands of customers. Now we’re building something bigger.
We’re launching an AI-powered health platform with DNA-integrated smart technology that fuses real-time biometric data with personalized genetic insights. We are seeking an experienced and excited marketer to build and drive the growth engine for this innovation.
If you want to shape the future of health tech and you're ready for a seat where your strategy actually ships — let's talk.
Role Description:
  • Job Title: Director of Marketing
  • Overview: DTC growth marketer with a proven track record of leading full-funnel strategy and execution — building scalable acquisition and retention engines for consumer products while managing high-performing teams, agencies, and cross-functional partners.
  • Experience: +5 years of experience as Head of Marketing / Marketing Director / Marketing Manager
  • Job Type: Full Time, Hybrid Schedule
  • Benefits: Health Benefits 100% Paid by Company, PTO / Sick Time / Holiday Pay, Catered lunches, Company Outings.
Responsibilities:
  • Develop and execute full-funnel marketing strategies from cold acquisition through post-purchase retention to drive measurable revenue growth, not just traffic.
  • Launch, test, and scale new paid channels (Meta, Google, TikTok, and emerging platforms) and kill underperformers based on unit economics, not vanity metrics.
  • Own new product and channel launches end-to-end, from go-to-market strategy through creative briefing, launch execution, and post-launch optimization.
  • Lead structured A/B and multivariate testing across ads, landing pages, email flows, and offers with documented hypotheses and clear win/loss criteria.
  • Build and optimize customer lifecycle flows, both existing and new automations.
  • Oversee creation of high-performing marketing assets such as ad creatives, UGC, landing pages, and email copy. Establish a systematic creative testing program that consistently generates new winners.
  • Own and manage the marketing budget as a P&L. Allocate based on performance data, defend your bets with CAC and LTV math, and know when to scale and when to cut.
  • Define, track, and report on core KPIs (CAC, LTV, ROAS, contribution margin, email revenue share) and use them to make real-time decisions, not just quarterly talking points.
  • Build, lead, and mentor a high-performing marketing team while managing agencies and cross-functional partners. You set the standard leading by example, then scale through your people.
  • Develop scalable marketing systems, SOPs, and campaign launch processes that enable rapid, repeatable execution.
Requirements:
  • 5+ years of hands-on growth or performance marketing experience in DTC, eCommerce, or subscription businesses with at least 5 years leading a team, function, or P&L.
  • Proven track record launching and scaling paid campaigns. You can talk fluently about CAC curves, diminishing returns at scale, and when to kill a channel that's no longer efficient.
  • Deep expertise across paid channels – Meta and Google at a minimum. Bonus points for YouTube and TikTok. You've managed real budgets on these platforms yourself, not just reviewed performance reports from an agency.
  • Demonstrated success launching new channels and products from strategy through execution and scale.
  • Hands-on experience building lifecycle marketing flows – welcome sequences, post-purchase nurture, win-back, behavioral triggers – in platforms like Klaviyo, Hubspot, or comparable tools.
  • Strong command of performance metrics (KPIs) and unit economics, such as CAC, LTV, ROAS, contribution margin and payback period. You use these to make decisions, not just to populate a weekly report.
  • Proficiency with analytics and attribution tools such as Google Analytics. You've set up tracking, not just read dashboards someone else configured.
  • Proven ability to lead and grow marketing teams, manage agencies, and collaborate cross-functionally.
  • Thrives in a fast-paced, high-growth or startup environment with a bias toward action and ownership is preferred.
  • Experience with UGC-driven creative strategy and working with creators to build performance-oriented content is preferred.

Related keywords

DTCeCommerceSubscriptionMeta AdsGoogle AdsTikTokYouTubeKlaviyoHubspotGoogle AnalyticsCACLTVROASContribution MarginPayback PeriodUGC

About CRI Genetics

LinkedInVisit site

Our mission at CRI Genetics is to unlock complex information in your genetics to educate and empower the world.

Industry
Biotechnology Research
Company size
11-50 employees
Founded
2016
Headquarters
Santa Monica, CA
LinkedIn followers
1,061

Our mission at CRI Genetics (Cellular Research Institute, Genetics Department) is to unlock complex information from your DNA and present it to you in a way that’s interesting, useful, and easy to understand. We want to help you learn more about yourself and find ways to improve your life through genetic testing. Our primary goal is to improve human life and further Mankind’s understanding of the human genome. Not only do we provide advanced genetic reports to consumers, but we also actively participate in scientific research. We believe genetic analysis is the future of medicine and we’re excited to play a role in solving complex medical problems.

Offices: 2425 Olympic Blvd, STE 4000 W, Santa Monica, CA 90404, US

BiotechnologyLife ScienceGenetics
View all jobs at CRI Genetics

About CRI Genetics

LinkedInVisit site

Our mission at CRI Genetics is to unlock complex information in your genetics to educate and empower the world.

Industry
Biotechnology Research
Company size
11-50 employees
Founded
2016
Headquarters
Santa Monica, CA
LinkedIn followers
1,061

Our mission at CRI Genetics (Cellular Research Institute, Genetics Department) is to unlock complex information from your DNA and present it to you in a way that’s interesting, useful, and easy to understand. We want to help you learn more about yourself and find ways to improve your life through genetic testing. Our primary goal is to improve human life and further Mankind’s understanding of the human genome. Not only do we provide advanced genetic reports to consumers, but we also actively participate in scientific research. We believe genetic analysis is the future of medicine and we’re excited to play a role in solving complex medical problems.

Offices: 2425 Olympic Blvd, STE 4000 W, Santa Monica, CA 90404, US

BiotechnologyLife ScienceGenetics
View all jobs at CRI Genetics

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