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Full-time
Posted 4d ago
~40 hrs/week
Responsibilities
Drive B2C demand and B2B partner growth in the Japan market through paid media, CRM, and localized campaigns. Build scalable marketing processes and act as a bridge between global and local teams to increase user acquisition and retention.
Requirements
Requires over 5 years of experience in B2C/B2B marketing and hands-on localization for the Japanese market. Candidates must be native-level Japanese speakers with business-level English and a data-driven mindset.
Full job description
About
Chrono24 is the world’s leading online marketplace for luxury watches. By connecting buyers and sellers across the globe and combining a passion for horology with cutting-edge technology, we bring transparency, trust, and efficiency to the watch market. As a global platform with more than 9 million monthly visitors, Chrono24 serves watch enthusiasts and sellers around the world. As Marketing Manager for the Japan market, you will contribute to local growth across both B2C and B2B. Reporting to the APAC Marketing Lead based in Tokyo, you will work closely with the APAC team as well as central global teams to plan, execute, and optimize marketing initiatives tailored to the local market. This is a highly autonomous role in which you will identify opportunities, build processes from the ground up, and help turn them into scalable and repeatable operations with speed and ownership. The core mission of this role is to drive brand awareness, user acquisition, engagement, and partner acquisition, activation, and retention in Japan. Success in this role will be measured by growth in MAU, MARU, and Requests, stronger customer loyalty and LTV in B2C, and improved partner activation and pipeline generation in B2B.
What you can expect
Drive B2C demand and improve LTV in the Japan market through paid media, CRM, and locally relevant campaigns
Support the full B2B partner lifecycle, from acquisition to activation and retention, to accelerate growth
Act as a bridge between global and local teams, ensuring high-quality and effective marketing execution in collaboration with key stakeholders
Build scalable marketing processes, from initial setup through operational standardization
Why this role now Japan is one of Chrono24’s most important growth opportunities. To further strengthen locally relevant marketing and accelerate growth in both B2C and B2B, this role will play a critical part in our next phase of development. By combining global strengths with local execution and market insight, we are looking for a key individual who can help drive stronger results in Japan.
What success looks like
Contributing to growth in MAU, MARU, and Requests in the Japan market
Accelerating B2C performance through CRM, local campaigns, and localization
Ensuring B2B partner initiatives work seamlessly across acquisition, activation, and retention
Building a repeatable marketing operating model in close collaboration with global teams
Making sound prioritization decisions and delivering results within limited resources
Team collaboration In this role, you will work closely with:
APAC Marketing team
Central Marketing teams across Consumer, B2B, Brand, and Localization
APAC Account Management team
Central Data, Legal, and Product teams
Local vendors, including agencies, production partners, and media outlets
Key responsibilities for the Japan market
B2C (Demand Generation)
Create content and ensure localization quality for communications across the platform and CRM
Execute local campaigns in collaboration with media and community channels as needed
Drive business growth through improvements in MAU, MARU, and retention
Execute event initiatives
B2B (Partner Growth)
Ensure localization quality for partner-facing content and execute initiatives across the full partner lifecycle, from acquisition to activation and retention
Maintain quality of partner enablement and education materials such as presentations and case studies, and create new assets as needed
Execute events and trade marketing initiatives
Create content and ensure localization quality for recurring communications such as newsletters and feature release announcements
Cross-functional responsibilities
Collaborate with Marketing, Account Management, Product, Data, and Legal teams
Manage local vendors, including agencies, production partners, and media outlets
Provide weekly reporting to the APAC Marketing Lead
What sets you apart
5+ years of marketing experience
Including B2C paid marketing operations or agency management
And B2B growth and enablement
5+ years of hands-on localization experience
With a strong focus on quality and execution
Knowledge of the Japan market
Including regulations and the media landscape
Experience in lifecycle marketing / CRM operations
Experience with platforms such as Braze is a plus
Strong communication skills
With the ability to collaborate cross-functionally and drive initiatives to completion
Data-driven mindset
Able to make decisions based on insights
Language skills
Business-level English
Native-level Japanese
Valid work authorization in Japan
Nice to have
Experience in luxury, watches, or marketplace businesses
Familiarity with tools such as GA4, Looker, Qlik, Asana, Jira, and Canva
Vendor management experience
From selection through SLA management
Experience in event planning and on-site execution
What we’re looking for
Self-starter / Bias for action Able to gather the necessary information, form hypotheses, act quickly, and learn from results.
Ownership Able to establish standards from 0 to 1 and scale them from 1 to n.
Structured thinking and prioritization Able to deliver maximum impact even with limited resources.
Strong communication and collaboration
Able to work with diverse global teams and set clear roles, timelines, and ownership
Able to adapt communication style to the audience, with strong written English and Japanese
Puts team success first and is willing to step beyond their core responsibilities to help solve problems and keep momentum moving forward
Compliance
Perform duties in compliance with data privacy requirements, advertising regulations, and brand/legal policies
What we offer
Diversity@Chrono24: We believe in the power of diversity.
About us
JOIN US NOW!
We stand for a dynamic company culture with flat hierarchies and strong team spirit. We are growing fast—and love pushing beyond our limits. By actively shaping our future, we create an inspiring and attractive work environment.
Do you want to be part of it? Then apply now and become a valuable member of our team in a company that keeps growing—with you!
“Chrono24 – The World’s Watch Market” has been the global online marketplace for luxury watches since 2003. Featuring approximately 560,000 watches from around 3,000 dealers and 60,000 private sellers in more than 120 countries, the platform attracts over nine million unique visitors per month. With a vast global offering of new, pre-owned, and vintage watches, Chrono24 provides a comprehensive service portfolio, enabling buyers and sellers to conduct transactions in a trusted environment. Chrono24 employs around 350 people across its offices in Germany (Karlsruhe and Berlin), Miami, Tokyo, Hong Kong, and other locations.
Offices: Haid-und-Neu-Str. 18, Karlsruhe, 76131, DE · Kollwitzstr. 75, Berlin, Berlin 10435 , DE · 18 E 17th St, 7th Fl., New York, New York 10003, US · 305, 3/F, 20/F, 102 Austin Road, Tsim Sha Tsui Kowloon, HK · Griesbachstraße 12, Karlsruhe, Baden-Württemberg 76185, DE
“Chrono24 – The World’s Watch Market” has been the global online marketplace for luxury watches since 2003. Featuring approximately 560,000 watches from around 3,000 dealers and 60,000 private sellers in more than 120 countries, the platform attracts over nine million unique visitors per month. With a vast global offering of new, pre-owned, and vintage watches, Chrono24 provides a comprehensive service portfolio, enabling buyers and sellers to conduct transactions in a trusted environment. Chrono24 employs around 350 people across its offices in Germany (Karlsruhe and Berlin), Miami, Tokyo, Hong Kong, and other locations.
Offices: Haid-und-Neu-Str. 18, Karlsruhe, 76131, DE · Kollwitzstr. 75, Berlin, Berlin 10435 , DE · 18 E 17th St, 7th Fl., New York, New York 10003, US · 305, 3/F, 20/F, 102 Austin Road, Tsim Sha Tsui Kowloon, HK · Griesbachstraße 12, Karlsruhe, Baden-Württemberg 76185, DE
