Cary, North Carolina, United States · On-site
MARKETING DIRECTOR Cary, NC | Full-Time | In-Person There's a Seat at This Table for the Right Person. We've spent over a decade building one of the most recognized real estate teams in the Triangle. $400M+ in annual pro…
Skills: Strategic Marketing, Campaign Execution, Copywriting, People Management, SEO
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Lead the strategic marketing and campaign execution for a top real estate team, translating the CEO's vision into measurable results. Manage a creative team including a videographer and virtual assistants to drive brand awareness and lead generation across digital channels.
Requires 7-10+ years of senior marketing experience with a proven track record of ROI and proficiency in Canva and CRM tools. Must possess strong copywriting skills and the ability to work in-person in Cary, NC.
MARKETING DIRECTOR
Cary, NC | Full-Time | In-Person
There's a Seat at This Table for the Right Person.
We've spent over a decade building one of the most recognized real estate teams in the Triangle. $400M+ in annual production. #1 resale team out of 15,000 realtors. 5,000+ homes sold. $2.5B+ in client assets managed. And we're just getting started.
We're expanding into real estate development, and we're looking for a senior marketing professional who wants to grow with something that's already winning and help shape what comes next.
This isn't a role where you manage a content calendar and call it a day. It's a role where your work is visible, your impact is measurable, and your growth is real. We invest in the people who invest in us.
This is not a corporate marketing department. This is a fast-moving entrepreneurial environment where ideas become reality quickly, accountability matters, and high performers thrive.
If you're ready to do the best work of your career, keep reading.
Quick Facts
Who We Are
Caul Group is built on a simple belief: high standards and genuine care aren't opposites. We hold both, for our clients, for our agents, and for the people on our team.
We don't measure marketing success in impressions. We measure it in results. Leads generated. Agents supported. Listings that move. Brands that people remember. If you've spent your career building marketing that actually performs and you have the track record to prove it, you'll feel at home here.
We're a team that works hard, takes care of each other, and celebrates wins together. The culture here is real. The opportunity is real. And the person who steps into this role will have the resources, the support, and the runway to do something they're proud of.
What You'll Own
You'll be the person who takes vision and shapes it. You'll work directly with the CEO in weekly planning sessions, capturing her ideas, building the system around them, and making sure every piece executes across every channel.
Your ownership includes:
Strategic Marketing & Campaign Execution
Listing Marketing
Every property we take to market gets a marketing package that reflects the price point and the brand we've spent a decade building.
Agent Enablement & Personal Branding
Teaching our agents how to market themselves, helping them build personal brands that attract clients, and making sure they have the marketing tools and support they need to compete in today's market.
Brand, Content & Digital Marketing
Team brand and content across Instagram, LinkedIn, YouTube, email marketing, social media marketing, content strategy initiatives, and digital campaigns that reflect who we are: knowledgeable, direct, and genuinely invested in this community.
Creative Team Leadership
Client Retention & Community Marketing
Past client events, retention campaigns, referral marketing, and community engagement that strengthens relationships and generates long-term business.
SEO, AEO & AI Search Visibility
Managing and growing our website's search presence across traditional SEO and Answer Engine Optimization (AEO), including visibility in Google AI Overviews, ChatGPT, Perplexity, and emerging AI search platforms.
You don't need to be the technical builder. You need to understand how it works and be resourceful enough to find the right help when you need it.
Development Marketing
Marketing for our new development division, helping build something from the ground up alongside the team launching it.
AI & Automation
Using current AI tools, automation platforms, and emerging technology to scale output and improve marketing effectiveness.
Who You Are
You have 7-10+ years of senior marketing experience and a track record of real ROI—not just beautiful work, but work that produced results. Leads generated. Revenue attributed. Brands built that people actually remember.
Experience in real estate, luxury brands, home services, development, or other high-touch service industries is strongly preferred.
You're technically fluent. Canva is second nature. You're comfortable in a CRM (we use Follow Up Boss). You've incorporated AI tools into your workflow and stay current on what's moving in the industry. You learn new software quickly because you're resourceful.
You can write. Whether it's a listing description, email campaign, social caption, campaign brief, or brand messaging piece, you understand copy and what makes it land with a real audience. Copywriting and campaign-building experience are major advantages.
You can manage people with clarity and care. You'll have a videographer and a VA on your team. You delegate well, hold the standard, and make sure projects ship without micromanaging.
You're a builder, not just a manager. You don't wait for perfect conditions to start. You create the system, run the play, and improve as you go.
You understand that your role is to make the CEO's vision land—not replace it with your own. You get energy from executing brilliantly on a shared direction rather than constantly generating new ones.
And you want somewhere to grow. A place where your work matters, your contribution is seen, and the ceiling moves up as you do.
Must-Haves
What We Offer
Compensation Range
Based on experience, leadership background, and demonstrated results.
How to Apply
We designed the application to show us how you work—not just what you've done.
We receive a high volume of applications. Candidates who do not complete all application requirements will not be considered.
Please send all four of the following to [email protected]:
1. A Loom Video (10 Minutes or Less)
Cover all four of these or your application won't be considered:
2. Your VOPS Leadership Styles Results
3. Written Responses (One Paragraph Each)
4. Resume & Portfolio Link
We review applications in the order they arrive. Strong candidates move to a screening call, followed by an in-person interview with Tina Caul.
We move quickly on the right person.
We can't wait to meet you.
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Helping homes find their people.
Tina Caul is one of Raleigh, NC’s most trusted Luxury Advisors, and a distinguished business and community leader. She started her career 24 years ago in Michigan. Tina and her husband decided to relocate to North Carolina in search of a warmer climate in 2010 and founded their brokerage, Caul Group Residential. Tina sold over 130 homes personally per year for 6 years straight before she started her current team. They work with individuals, investors, and developers interested in the city’s most coveted properties. Caul Group ranks as a top 1 resale team in Raleigh out of 12,000 brokers and delivered the dream of homeownership to 850 clients in 2023! Caul Group is also a top 10 Realty team out of 90,000 in the US and has closed over $2B in sales volume. Tina describes herself as a “fixer” and a “people builder”. She loves helping her agents deliver the WOW to their clients but more importantly assisting agents in making an impact in their business and personal lives through coaching and self-development. She also runs an international network of almost 1,200 agents called “ACCESS eXp”. When Tina isn’t working, she enjoys golfing with her husband Kevin, spending time at their lake house, traveling to Europe, renovating future Airbnb properties, and spending time watching her son play basketball.
Offices: 201 Shannon Oaks Circle, Cary, North Carolina 27511, US
View all jobs at Caul Group Residential | eXp RealtyHelping homes find their people.
Tina Caul is one of Raleigh, NC’s most trusted Luxury Advisors, and a distinguished business and community leader. She started her career 24 years ago in Michigan. Tina and her husband decided to relocate to North Carolina in search of a warmer climate in 2010 and founded their brokerage, Caul Group Residential. Tina sold over 130 homes personally per year for 6 years straight before she started her current team. They work with individuals, investors, and developers interested in the city’s most coveted properties. Caul Group ranks as a top 1 resale team in Raleigh out of 12,000 brokers and delivered the dream of homeownership to 850 clients in 2023! Caul Group is also a top 10 Realty team out of 90,000 in the US and has closed over $2B in sales volume. Tina describes herself as a “fixer” and a “people builder”. She loves helping her agents deliver the WOW to their clients but more importantly assisting agents in making an impact in their business and personal lives through coaching and self-development. She also runs an international network of almost 1,200 agents called “ACCESS eXp”. When Tina isn’t working, she enjoys golfing with her husband Kevin, spending time at their lake house, traveling to Europe, renovating future Airbnb properties, and spending time watching her son play basketball.
Offices: 201 Shannon Oaks Circle, Cary, North Carolina 27511, US
View all jobs at Caul Group Residential | eXp Realty