Dallas, Texas, United States · Hybrid
$90k–$110k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Lifecycle Marketing, CRM Strategy, Campaign Management, Data Analytics, A/B Testing
Dallas, Texas, United States · Hybrid
$90k–$110k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Lifecycle Marketing, CRM Strategy, Campaign Management, Data Analysis, A/B Testing
Dallas, Texas, United States · Hybrid
$72k–$85k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Strategic Communications, Media Relations, Corporate Communications, Public Relations, Executive Visibility
New York, New York, United States · Remote OK
$120k–$130k/yr
Company Description Care.com is the world's largest online platform for finding and managing family care. We connect families with caregivers and caregivers with jobs, fostering a community that enhances lives through pe…
Skills: Video Media Buying, Audio Media Buying, Agency Management, Linear TV, OTT
Dallas, Texas, United States · Hybrid
$120k–$130k/yr
Company Description Care.com is the world's largest online platform for finding and managing family care. We connect families with caregivers and caregivers with jobs, fostering a community that enhances lives through pe…
Skills: Video Media Buying, Audio Media Buying, Agency Management, Linear TV, OTT
Dallas, Texas, United States · Hybrid
$165k–$195k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Infrastructure As Code, Configuration Management, CI/CD, AWS, Python
New York, New York, United States · On-site
$20/hr–$22/hr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Childcare, Infant Care, CPR Certification, First Aid Certification, Communication
Dallas, Texas, United States · Hybrid
$250k–$285k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Financial Strategy, P&L Oversight, FP&A, Strategic Finance, Revenue Management
Dallas, Texas, United States · Hybrid
$20/hr–$22/hr
Company Description Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. We're moms and dads and pet parents. We have parents…
Skills: Payroll Processing, Compliance Auditing, Onboarding, Data Manipulation, Workday
Dallas, Texas, United States · Hybrid
$75k–$85k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Social Media Strategy, Content Strategy, Executive Branding, Social Listening, Performance Reporting
Dallas, Texas, United States · Hybrid
$120k–$130k/yr
Company Description Care.com is the world's largest online platform for finding and managing family care. We connect families with caregivers and caregivers with jobs, fostering a community that enhances lives through pe…
Skills: Video Media Buying, Audio Media Buying, Agency Management, Linear TV, OTT
Dallas, Texas, United States · Hybrid
$80k–$100k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: CRM Operations, Lifecycle Marketing, Iterable, HTML/CSS, A/B Testing
Dallas, Texas, United States · Hybrid
$90k–$110k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Lifecycle Marketing, CRM Strategy, Campaign Management, Data Analysis, A/B Testing
Dallas, Texas, United States · Remote Solely
Company Description Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. We're moms and dads and pet parents. We have parents…
Skills: Emotional Intelligence, Verbal Communication, Written Communication, Multi-tasking, Customer Service
Dallas, Texas, United States · Hybrid
$220k–$260k/yr
Company Description Care.com is a consumer tech company with heart. We're on a mission to solve a human challenge we all face: finding great care for the ones we love. We're moms and dads and pet parents. We have parents…
Skills: Product Compliance, Marketing Compliance, Data Privacy, Trust & Safety, Legal Technology
Dallas, Texas, United States · Hybrid
$175k–$200k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Engineering Management, Microservices, Distributed Systems, AWS, System Architecture
Dallas, Texas, United States · Hybrid
$110k–$125k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Financial Modeling, Forecasting, Data Analysis, Excel, Budgeting
Dallas, Texas, United States · Hybrid
$130k–$150k/yr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Team Management, SQL, Tableau, Amplitude, A/B Testing
Atlanta, Georgia, United States · On-site
$18/hr–$20/hr
Company Description Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents…
Skills: Childcare, CPR Certification, First Aid, Communication, Time Management
Dallas, Texas, United States · Hybrid
$115k–$125k/yr
Company Description Care.com is a consumer tech company with a heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have paren…
Skills: Revenue Planning, Financial Forecasting, Financial Modeling, Budgeting, Variance Analysis
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Own the end-to-end lifecycle marketing strategy across email, push, SMS, and in-app channels to drive business impact. Design iterative experimentation plans and partner with technical teams to optimize data flow and personalization.
Requires 5+ years of experience in lifecycle or CRM marketing with proficiency in tools like Iterable, Braze, and Tableau. A bachelor's degree and strong analytical skills for data-driven decision making are required.
Care.com is a consumer tech company with heart. We’re on a mission to solve a human challenge we all face: finding great care for the ones we love. We’re moms and dads and pet parents. We have parents and grandparents, so we understand that everyone, at some point in their lives, could use a helping hand. Our culture and our products reflect that.
Here, entrepreneurs, self-starters, team players, and big thinkers unite behind a common cause. Here, we’re applying data analytics, AI, and the latest technologies to solve universal problems and connect people in new ways. If you like having autonomy, if you thrive on collaboration and building new things, and if you’re all about using your talent for good, Care.com is the place for you.
As a Marketing Manager II for Lifecycle & CRM Strategy at Care.com, you are a strategist at heart — someone who loves solving problems, figuring out exactly how to speak to customers, and driving real business impact. You will own an end-to-end lifecycle strategy across email, push, SMS, in-app, and embedded messaging, directly impacting how families find care. You're energized by a complex problem, aren't afraid to dig into the data to find the answer, and know how to bring others along for the ride. You love presenting findings, celebrating wins with the broader team, and building the kind of cross-functional relationships that make ambitious work possible. If you thrive in a fast-moving environment and communicate with confidence across all levels of an organization — this is the role for you.
Available in more than 20 countries, Care.com is the world's leading platform for finding and managing high-quality family care. Care.com is designed to meet the evolving needs of today's families and caregivers, offering everything from household tax and payroll services and customized corporate benefits packages covering the care needs of working families, to innovating new ways for caregivers to be paid and obtain professional benefits. Since 2007, families have relied on Care.com's industry-leading products—from child and elder care to pet care and home care.
Salary Range: $90,000 - $110,000 The base salary range above represents the anticipated low and high end of the national salary range for this position. Actual salaries may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of Care.com’s total compensation package for employees. Other rewards may include annual bonuses and short- and long-term incentives. In addition, Care.com provides a variety of benefits to employees, including health insurance coverage, life, and disability insurance, a generous 401K employer matching program, paid holidays, and paid time off (PTO).
#LI-Hybrid
When it’s not you, it’s Care.com™.
Care.com is where families go to find care and where caregivers go to find meaningful work. Since 2007, over 45 million people have turned to Care.com—across child care, senior care, adult care, pet care and housekeeping. We’re here to make care simpler, smarter and more personal. Through Care for Business, Care.com empowers over 700 companies to provide family care benefits to their employees. With HomePay, we make it easier for families to manage household taxes and payroll. As moms, dads, pet parents, sons and daughters ourselves, we’re a passionate team of innovators and problem-solvers. We utilize data, AI and cutting-edge solutions to address universal care challenges and build connections. If you’re driven to apply your talents where innovative tech meets heart and want to contribute to a platform that has supported millions of families (and counting!), explore a career with us.
Offices: 2801 N Central Expy, 11th Floor, Dallas, Texas 75204, US · 816 Congress Ave, Austin, Texas 78701, US
When it’s not you, it’s Care.com™.
Care.com is where families go to find care and where caregivers go to find meaningful work. Since 2007, over 45 million people have turned to Care.com—across child care, senior care, adult care, pet care and housekeeping. We’re here to make care simpler, smarter and more personal. Through Care for Business, Care.com empowers over 700 companies to provide family care benefits to their employees. With HomePay, we make it easier for families to manage household taxes and payroll. As moms, dads, pet parents, sons and daughters ourselves, we’re a passionate team of innovators and problem-solvers. We utilize data, AI and cutting-edge solutions to address universal care challenges and build connections. If you’re driven to apply your talents where innovative tech meets heart and want to contribute to a platform that has supported millions of families (and counting!), explore a career with us.
Offices: 2801 N Central Expy, 11th Floor, Dallas, Texas 75204, US · 816 Congress Ave, Austin, Texas 78701, US