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Brand Lead, Oncology – GI (Opdivo & Opdivo SC Launch)

Bristol Myers Squibb es un empleador que brinda igualdad de oportunidades. Las personas que apliquen para cualquier vacante, y que estén calificadas para la misma recibirán consideración para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, edad, discapacidad, condición de veterano protegido, embarazo, ciudadanía, estado civil, expresión de género, información genética, afiliación política o cualquier otra característica protegida por la ley.

Job Summary

The Brand Lead, Oncology – Gastrointestinal (GI) is a strategic and executional leader responsible for driving the commercialization of Opdivo (nivolumab) in GI indications and leading the launch of Opdivo SC (subcutaneous formulation) in the market. This individual will develop and implement integrated brand strategies that reflect a deep understanding of the public and private healthcare market dynamics, including specialty and high-complexity treatment settings. As part of the BMS Oncology Commercial team, this role plays a pivotal part in ensuring speed to patients, cross-functional alignment, and business excellence in a highly competitive therapeutic landscape.

Job Description

The Brand Lead reports to the Associate Director, Oncology, and serves as the brand strategy owner for the GI oncology portfolio and responsible for the launch of Opdivo Subcutaneous. This individual will be the orchestrator of a cross-functional brand team, translating scientific and clinical evidence into compelling commercial strategies that resonate with oncologists, multidisciplinary teams, and healthcare institutions across both public (institutional/government) and private market segments.

We are seeking a results-driven, patient-centered professional, passionate about oncology and experienced in specialty/high-complexity product management, who brings strong strategic acumen, executional discipline, and proven launch excellence capabilities aligned with the BMS Commercialization Model.

Key Responsibilities

Brand Strategy & Commercialization

• Lead the development and execution of the annual brand plan for Opdivo GI indications and Opdivo SC, including situation analysis, strategic imperatives, tactical mix, and investment allocation.
• Define and manage the brand positioning, messaging architecture, and value proposition for Opdivo in GI oncology across all customer segments.
• Drive Opdivo SC launch readiness and execution, coordinating all pre-launch and launch activities across commercial, medical, market access, regulatory, and supply functions.
• Develop and monitor brand performance KPIs, adjusting strategies and tactics based on market insights and competitive intelligence.
• Digital Innovation & Omnichannel Excellence: Proven ability to lead integrated omnichannel campaigns that seamlessly connect field force, digital, and medical channels to deliver a consistent and impactful brand experience; hands-on experience applying Artificial Intelligence and advanced analytics tools to anticipate market trends, improve customer segmentation, and drive data-informed commercial decisions in specialty oncology.

Market Insights & Customer Understanding

• Lead market research and analytics initiatives to generate deep understanding of the GI oncology landscape, unmet needs, patient journey, and stakeholder dynamics.
• Map and analyze public market (IMSS, ISSSTE, IMSS Bienestar) dynamics, formulary processes, institutional protocols, and purchasing cycles.
• Monitor private market dynamics including managed care, oncology networks, key oncology centers, and high-specialty hospitals.
• Integrate insights from field-based teams, medical affairs, and market access to continuously evolve brand strategies.

Cross-Functional Leadership

• Lead and energize the Brand Team (TAS/Sales, Medical Affairs, Market Access, Regulatory, Patient Advocacy, Finance) ensuring cohesive strategy and aligned execution.
• Partner with Medical Affairs to ensure the scientific platform supports commercial objectives within compliance guidelines.
• Collaborate with Market Access to develop value-based tools and evidence strategies for institutional access (public tenders, CBNSS inclusion).
• Work closely with the global brand team to align local strategy with global brand direction.

Launch Excellence – Opdivo SC

• Own and drive the Opdivo SC launch plan, from pre-launch readiness assessment to first patient use and post-launch tracking.
• Lead development of launch promotional tools, training materials, and go-to-market plans for Opdivo SC across public and private channels.
• Orchestrate cross-functional launch readiness reviews (LRR) and milestone tracking.
• Develop and monitor launch KPIs and adapt tactics as needed to ensure a successful market entry.

Operational Excellence & Compliance

• Ensure all brand activities are executed in full compliance with BMS policies, local regulations, and industry codes (COFEPRIS, Código de Ética de la Industria Farmacéutica).
• Manage brand budget with accountability, ensuring resource allocation maximizes ROI and strategic priorities.
• Contribute to business planning cycles (P1, P2, P3, Budget, LRP) with accurate forecasting and strategic narrative.

Required Qualifications

Education

• Bachelor's degree required in Life Sciences, Business Administration, or related field
• MBA or advanced degree strongly preferred

Experience

• Minimum 7–10 years of commercial experience in the pharmaceutical/biotech industry
• At least 3 years in oncology marketing or brand management in specialty/high-complexity settings
• Proven track record of successful product launch execution (pre-launch through steady state)
• Demonstrated expertise in public market (institutional) strategy and access dynamics
• Experience managing brands in private market including HMOs, oncology networks, and specialty clinics

Skills & Competencies – BMS Commercialization Model

Competency

Description

🎯 Strategic Thinking

Ability to translate market insights into differentiated, long-term brand strategies

🚀 Launch Excellence

Proven experience leading multi-channel launches in complex therapeutic areas

📊 Analytical Acumen

Strong ability to analyze data, market research, and competitive intelligence to drive decisions

🤝 Cross-functional Leadership

Skilled at influencing and aligning diverse stakeholders in a matrix organization

🏥 Market Access Acumen

Understanding of public procurement, institutional access, and formulary inclusion processes

💬 Communication & Influence

Compelling storyteller with strong presentation skills for internal and external audiences

🌎 Customer Centricity

Deep commitment to placing patients and healthcare providers at the center of all decisions

⚡ Execution & Agility

Bias for action with ability to adapt in fast-paced, competitive environments

🔬 Scientific Fluency

Ability to understand and communicate clinical data in oncology (IO/GI indications)

✅ Integrity & Compliance

Unwavering commitment to BMS values, ethics, and regulatory compliance

Technical Skills

• Proficiency in brand planning tools, CRM platforms, and business analytics
• Knowledge of the Mexican pharmaceutical market, COFEPRIS regulatory framework, and public health system dynamics
• Bilingual proficiency (Spanish/English)

BMS Values

This role exemplifies the BMS values of Passion, Innovation, Urgency, Accountability, Inclusion, and Integrity — all essential to delivering transformative therapies to patients with serious diseases.

Why Join BMS?

• Work at the forefront of immuno-oncology with a portfolio that includes one of the most established PD-1 inhibitors globally
• Lead the launch of a next-generation subcutaneous formulation with significant patient impact
• Thrive in a culture that values bold thinking, cross-functional partnership, and rapid professional growth
• Be part of a company recognized globally for its commitment to patients, diversity, and scientific excellence

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1603423 : Brand Lead Oncology, GI & Opdivo SC