Protecting our tomorrow Location: US Remote – East Coast Department: Global Marketing Reports To: VP, Global Marketing Salary Range: $200k - $250k About Bavarian Nordic Bavarian Nordic is a global vaccine company focused…
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$200k–$250k/yr
Full-time
bachelor degree, postgraduate degree
Posted 1d ago
~40 hrs/week
Remote in United States
Responsibilities
The Global Consumer Director will lead the development and execution of global consumer engagement strategies to drive patient-focused campaigns. They will manage agency partnerships, oversee marketing budgets, and collaborate cross-functionally to ensure a cohesive consumer experience across digital and non-digital channels.
Requirements
Candidates must possess a minimum of a bachelor's degree and 10+ years of consumer experience, with preference for an MBA and OTC industry background. Strong skills in omni-channel strategy, data-driven decision-making, and cross-functional leadership are essential for this role.
Full job description
Protecting our tomorrow
Location: US Remote – East Coast
Department: Global Marketing
Reports To: VP, Global Marketing
Salary Range: $200k - $250k
About Bavarian Nordic
Bavarian Nordic is a global vaccine company focused on helping to protect lives through innovative vaccines, public health partnership, and expanded access to disease prevention.
We work across emerging infectious diseases, travel health, and public health preparedness to help communities, healthcare providers, pharmacies, and health systems improve vaccine awareness, access, and delivery.
With a growing commercial portfolio and strong global partnerships, Bavarian Nordic is evolving how vaccines are supported across healthcare ecosystems — combining scientific innovation with customer engagement, education, and public health impact.
Position Overview
As Global Consumer Director, you will lead the development and execution of Bavarian Nordic’s global consumer engagement strategy, bringing our culture and values to life through every initiative. You will drive impactful patient-focused campaigns that build awareness, strengthen engagement, and support adherence across both digital and non-digital channels. Working across markets and functions, you will ensure a cohesive and meaningful consumer experience that delivers value to patients and supports our business objectives.
This is a role that combines strategic thinking with operational execution.
Key Responsibilities
Identify critical moments and barriers in the patient journey, designing content and programs to address unmet consumers’ needs
Translate brand objectives into data-driven, full-funnel media strategies that engage consumers throughout their journey
Partner with Insights, Global Brand Management, Global Digital and local teams to uncover insights, validate opportunities, and optimize marketing investments
Build global consumer guidelines and core claims documentation to ensure consistency and excellence across markets and channels
Manage agency partnerships and oversee consumer marketing budgets, ensuring efficient investment and measurable business impact
Compile and manage the global Consumer budget, challenging activities and priorities to ensure optimal allocation of resources and maximum return on investment
Qualifications
Success in this role requires a strategist who is equally comfortable challenging the status quo and rolling up their sleeves to solve operational challenges. You will work cross-functionally with local and global stakeholders, helping to shape marketing decisions, enhance customer engagement models, and build the scalable processes, capabilities, and insights needed to support our ambitious growth plans. Besides this, you bring:
Minimum BS/BA degree with MS/MBA preferred
10+ years of consumer experience; 3+ years’ experience in OTC is a plus
Experience in global consumer strategy and tactical planning with the ability to communicate ideas to internal partners and external agencies
Deep understanding of omni-channel
A track record of driving growth through effective customer engagement and key account management
Proven track record of influencing, aligning, and inspiring cross-functional stakeholders at all levels, building trust and cultivating strong relationships to achieve shared goals
Results-driven mindset with a high level of ownership, urgency, and resilience, consistently delivering on commitments while navigating obstacles and evolving business needs
Demonstrated ability to use data, insights, and structured analysis to inform decisions, challenge assumptions, and recommend evidence-based actions
Full proficiency in English (written and spoken) is essential
Why Join Us
Join a mission-driven global vaccine company at a pivotal stage of growth and evolution. At Bavarian Nordic, you’ll have the opportunity to help shape innovative commercial programs, support public health initiatives, and contribute to how vaccines are accessed across healthcare channels.
We foster a collaborative, entrepreneurial culture where cross-functional partnership, creativity, and impact are valued alongside scientific excellence.
Caught your interest? If you are ready to take on a pivotal role in a growing organization and drive meaningful change in healthcare, apply now and join Bavarian Nordic in our mission to improve health outcomes and foster sustainable growth.
We kindly request that headhunters or recruitment agencies refrain from contacting us regarding this position.
Please note that we do not offer any relocation package (neither visa sponsorships) for this position.
Bavarian Nordic is a global vaccine company with a mission to improve health and save lives through innovative vaccines. We are a preferred supplier of mpox and smallpox vaccines to governments to enhance public health preparedness and have a leading portfolio of travel vaccines. We are headquartered in Denmark and have manufacturing, research, and sales offices across Europe and North America.
Bavarian Nordic is an Equal Opportunity Employer. All qualified applications will receive consideration for employment and will not be discriminated against based on race, color, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
For us, it is all about improving and saving lives.
Improving and saving lives through innovative vaccines is at the heart of what we do at Bavarian Nordic. With more than 30 years of experience in developing life-saving vaccines, we are a fully integrated vaccine company focused on the development, manufacturing, and commercialization of our products.
We are a global leader in smallpox and mpox vaccines, which have been developed through our long-standing partnership with the U.S. Government to enhance the public health preparedness and have a strong portfolio of vaccines for travelers and endemic diseases.
Our values – our Bavarian Nordic DNA, as we call it – is what guides our actions. We act as persistent pioneers, we are embracing change, we value being boosted by the team, and we believe in protecting lives every day. If that is also a part of your DNA, we invite you to join us in Bavarian Nordic!
We are a global team of more than 1,900 dedicated people with diverse backgrounds and viewpoints who are bound together by our commitment to protect lives every day. We believe in creating an inclusive and flexible workplace with a strong focus on personal and professional development, because we need each other to take things further.
We operate in a world in constant flux and always explore new opportunities. So, if you are open-minded and have the willpower to succeed, we might just be a perfect fit.
See your career opportunities at www.bavarian-nordic.com/careers
Offices: Copenhagen, Capital Region, DK · Fraunhoferstraße 13, Martinsried, Bavaria 82152, DE · Agern Alle 1, Horsholm, Capital Region 2970, DK · 1005 Slater Rd, Suite 101, Durham, North Carolina 27703, US · Hejreskovvej 10a, Kvistgård, Capital Region 3490, DK
For us, it is all about improving and saving lives.
Improving and saving lives through innovative vaccines is at the heart of what we do at Bavarian Nordic. With more than 30 years of experience in developing life-saving vaccines, we are a fully integrated vaccine company focused on the development, manufacturing, and commercialization of our products.
We are a global leader in smallpox and mpox vaccines, which have been developed through our long-standing partnership with the U.S. Government to enhance the public health preparedness and have a strong portfolio of vaccines for travelers and endemic diseases.
Our values – our Bavarian Nordic DNA, as we call it – is what guides our actions. We act as persistent pioneers, we are embracing change, we value being boosted by the team, and we believe in protecting lives every day. If that is also a part of your DNA, we invite you to join us in Bavarian Nordic!
We are a global team of more than 1,900 dedicated people with diverse backgrounds and viewpoints who are bound together by our commitment to protect lives every day. We believe in creating an inclusive and flexible workplace with a strong focus on personal and professional development, because we need each other to take things further.
We operate in a world in constant flux and always explore new opportunities. So, if you are open-minded and have the willpower to succeed, we might just be a perfect fit.
See your career opportunities at www.bavarian-nordic.com/careers
Offices: Copenhagen, Capital Region, DK · Fraunhoferstraße 13, Martinsried, Bavaria 82152, DE · Agern Alle 1, Horsholm, Capital Region 2970, DK · 1005 Slater Rd, Suite 101, Durham, North Carolina 27703, US · Hejreskovvej 10a, Kvistgård, Capital Region 3490, DK