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AWAL logoAWAL

Creator Manager

London, England, United Kingdom · Hybrid

Mid level$150M raised

AWAL has revolutionised the recording business by putting the creator at the centre of everything we do and transforming the way artists release music. Whether an artist is looking for the best digital distribution or a …

Skills: Creator Management, Influencer Marketing, Relationship Management, Campaign Management, Content Seeding

AWAL logo

Creator Manager

AWAL

London, England, United Kingdom • Hybrid

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Mid levelHybrid · 4 days in office

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  • Full-time
  • Private Medical Cover, Pension Scheme, Life Assurance, Income Protection, Music Industry Perks, Winter Break Time Off
  • Posted 11d ago
  • ~40 hrs/week

Responsibilities

Develop and nurture relationships with content creators, agencies, and media pages to drive artist discovery and streaming growth. Manage end-to-end creator campaigns and integrate influencer collaborations into wider marketing strategies.

Requirements

Requires a minimum of 2 years of experience in a record label or agency with expertise in driving streaming consumption via digital platforms. Must possess deep knowledge of TikTok, Instagram, Snap, and Shorts trends along with strong organizational skills.

Full job description

AWAL has revolutionised the recording business by putting the creator at the centre of everything we do and transforming the way artists release music. Whether an artist is looking for the best digital distribution or a comprehensive global campaign, AWAL has become the partner of choice for innovative artists at all stages of their careers.

This has created a high-quality path for artists to achieve success while maintaining ownership of their masters.  Our mission is to partner with independent artists to tell stories that shape culture. 

As AWAL UK’s Creator Manager your primary focus will be on developing and nurturing relationships with content creators, agencies and media pages, running creator marketing campaigns and leveraging these partnerships to help tell artist stories around the world.

As a team we meet in the London office from Monday–Thursday. People may choose to work remotely on Fridays. Join us in shaping the future of the music industry.

What you'll do:

  • Cultivate strong, ongoing relationships with a diverse network of content creators, influencers, agencies and media pages spanning multiple genres and verticals.
  • Manage creator agency campaigns end to end, vet potential creators, negotiate fees, offering strategic recommendations to ensure campaigns achieve their specific goals.
  • Develop a global creator approach around touring, including inviting relevant influencers to shows and activating experiences to create short form video (SFV) content.
  • Oversee the creative vision for content seeding and influencer collaborations, ensuring all output connects with target audiences and stays true to the artist's brand.
  • Work with the marketing team to build bespoke creator collaboration plans into the wider marketing strategy, utilising specific audience identification and artist positioning work to find relevant longer-term partners for influencer content.
  • Monitor and analyze daily sound engagement KPIs to evaluate streaming conversions throughout the AWAL catalog.
  • Evaluate social conversations and content patterns to uncover new opportunities for boosting artist discovery via short-form videos and creator  partnerships.
  • Track the success of ongoing campaigns, delivering consistent KPI updates, wrap-up reports, and actionable advice to maximize overall impact.
  • Keep internal marketing and digital teams informed by regularly sharing the latest industry innovations and strategic trends.

To be successful in this role you will:

  • Be an expert in creators, influencers and media pages that effectively drive streaming consumption & audience growth on digital platforms/ DSPs.
  • Ideally have had a minimum of 2 years of experience in a record label or agency.
  • Demonstrate exceptional relationship management skills in order to build trust with content creators, media pages, and influential fans.
  • Be endlessly curious with a self-starter mentality.
  • Have a deep understanding of platforms like TikTok, Instagram, Snap and Shorts as well as content trends that are driving sound growth and make recommendations as to how to implement them across our campaigns.
  • Have familiarity with creator marketing tools and creator analytics platforms.
  • Have a creative mindset paired with a detail-oriented approach to data analytics.
  • Build strong collaborative content moments weaved into wider campaign strategies by successfully identifying current and potential audiences.

Who you are:

  • You are well versed in creator / influencer marketing and content seeding strategies
  • You have existing relationships with creators, influencers, agencies, and media pages.
  • You possess knowledge of UGC trends across short form platforms.
  • You have strong organisational and communication skills.
  • You have hands-on expertise with social media platforms and an understanding of platform-specific best practices and content formats.
  • You are familiar with the AWAL business model & the company values.
  • You have a start up, entrepreneurial mentality, with a preference for teamwork and collaboration.

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day.
  • A modern office environment designed for you, empowering you to bring your best.
  • Investment in your professional growth and development enabling you to thrive in our vibrant community.
  • The space to accelerate progress, positively disrupt and create what happens next.
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
  • We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break.

Equal Opportunities As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity. We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Please note that applicants must be at least 18 years of age.

Related keywords

TikTokInstagramSnapchatYouTube ShortsUGCDSPShort Form VideoInfluencer MarketingContent SeedingKPIsStreaming ConversionsMusic IndustryDigital DistributionCreator AnalyticsAWALSony Music

About AWAL

LinkedInVisit site

Powering Independent Artists.⚡️

Industry
Musicians
Company size
51-200 employees
Founded
1997
Headquarters
London, London
LinkedIn followers
29,460
Total funding
$150M

AWAL offers a modern approach to the traditional recording business, providing artists all the resources and expertise of a global label, while allowing them to retain ownership and control of their music. With local offices around the world, AWAL's services include global marketing and distribution, funding, A&R, playlist promotion, radio, publicity, creative services, synch and brand partnerships, and access to real-time comprehensive music data and insights. With a mission to partner with independent artists to tell stories that shape culture, AWAL’s diverse roster ranges from rising artists to globally renowned acts, including Little Simz, JVKE, Tom Misch, deadmau5/Kx5, Disclosure, JPEGMAFIA, Nick Cave & The Bad Seeds, Young the Giant, SBTRKT, Jungle, Lizzy McAlpine, and more. AWAL also helped launch the careers of an impressive roster of alumni including Steve Lacy, Rex Orange County, FINNEAS, Lauv, girl in red, Kim Petras, and Lil Peep, among others. For further information on AWAL, please visit www.awal.com or connect on Instagram, Twitter, Facebook or YouTube.

Offices: 4 Valentine Place, London, London SEI 8QH, GB · 8201 Beverly Blvd, Los Angeles, California 90048, US · 2 Gansevoort St, New York, New York 10014, US

LogisticsMarketingMusicDigital Media
View all jobs at AWAL

About AWAL

LinkedInVisit site

Powering Independent Artists.⚡️

Industry
Musicians
Company size
51-200 employees
Founded
1997
Headquarters
London, London
LinkedIn followers
29,460
Total funding
$150M

AWAL offers a modern approach to the traditional recording business, providing artists all the resources and expertise of a global label, while allowing them to retain ownership and control of their music. With local offices around the world, AWAL's services include global marketing and distribution, funding, A&R, playlist promotion, radio, publicity, creative services, synch and brand partnerships, and access to real-time comprehensive music data and insights. With a mission to partner with independent artists to tell stories that shape culture, AWAL’s diverse roster ranges from rising artists to globally renowned acts, including Little Simz, JVKE, Tom Misch, deadmau5/Kx5, Disclosure, JPEGMAFIA, Nick Cave & The Bad Seeds, Young the Giant, SBTRKT, Jungle, Lizzy McAlpine, and more. AWAL also helped launch the careers of an impressive roster of alumni including Steve Lacy, Rex Orange County, FINNEAS, Lauv, girl in red, Kim Petras, and Lil Peep, among others. For further information on AWAL, please visit www.awal.com or connect on Instagram, Twitter, Facebook or YouTube.

Offices: 4 Valentine Place, London, London SEI 8QH, GB · 8201 Beverly Blvd, Los Angeles, California 90048, US · 2 Gansevoort St, New York, New York 10014, US

LogisticsMarketingMusicDigital Media
View all jobs at AWAL

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