Social Media Lead, Crime Junkie
This is a full-time, in-person position located in Indianapolis, Indiana.
About Us
Audiochuck is a fast-growing, dynamic company driven by our mission to tell the right stories, in the right ways, for the right reasons. Our team is made up of immensely passionate people who love what we do and don’t stop until we’re proud. Excellence is required at Audiochuck. We have a responsibility and privilege to honor the voices of those whose stories we tell.
We approach our content with empathy, compassion, and a genuine desire to make a difference. Advocacy is an essential part of the Audiochuck culture as we strive to positively impact victims and their families through the use of our time, money, and resources.
Committed to developing our people and fostering a long-term team of talented media professionals, we are seeking a strategic and creative social media leader to help shape the future of Crime Junkie's audience experience.
About the Social Media Lead, Crime Junkie
The Social Media Lead, Crime Junkie is responsible for defining, building, and scaling the social presence of one of the world's most successful true crime brands. This role owns social strategy, content programming, and execution across Crime Junkie's social ecosystem while establishing the systems, workflows, and processes needed to deliver high-quality content at scale.
Serving as the primary steward of Crime Junkie's social identity, this individual ensures all content reflects the brand's voice, editorial standards, and audience expectations. The Social Media Lead partners closely with reporting, production, marketing, and the broader Audiochuck social team to create an audience-first social experience that informs, engages, and grows the Crime Junkie community.
This role is ideal for someone who combines strong editorial instincts with platform expertise, thrives in a fast-paced environment, and is excited to build a best-in-class social presence for a category-leading brand.
What You'll Do
Social Strategy & Audience Growth
Own and lead the social strategy for Crime Junkie across Instagram, TikTok, X, Facebook, and emerging platforms
Define and evolve Crime Junkie's social voice, content pillars, and platform-specific strategies
Establish Crime Junkie social channels as a destination for original, engaging true crime content
Identify opportunities to grow audience reach, engagement, and community loyalty
Monitor audience behavior, platform trends, and true crime conversations to inform strategy
Content Programming & Execution
Lead content creation and publishing across all Crime Junkie social platforms
Develop and maintain a structured content calendar with visibility across stakeholders
Balance timely, reactive storytelling with evergreen content programming
Own posting cadence, content mix, and prioritization across channels
Ensure content remains aligned with Crime Junkie's voice, values, and editorial standards
Performance & Optimization
Define, track, and analyze key performance metrics
Use audience insights and performance data to continuously refine content strategy
Test and iterate on formats, storytelling approaches, and distribution strategies
Identify opportunities to improve engagement, reach, and audience retention
Workflow Development & Scale
Build and operationalize scalable workflows for content creation, review, publishing, and optimization
Establish systems and processes that support efficient, high-quality execution
Identify gaps in capacity, skill sets, and resources and recommend solutions
Help define how the Crime Junkie social function evolves and scales over time
Cross-Functional Collaboration
Partner with reporting, production, and marketing teams to align social content with broader initiatives
Collaborate with the Audiochuck social team to integrate promotional efforts while preserving Crime Junkie's unique voice
Ensure clear communication and alignment across stakeholders
Support major launches, investigations, special projects, and audience engagement initiatives
What Success Looks Like
Crime Junkie social channels are recognized as a trusted destination for true crime content
Content is consistent, recognizable, and aligned with the Crime Junkie brand across platforms
A steady cadence of high-quality content is maintained across channels
Audience engagement and growth continue to improve through intentional programming and strategy
Social workflows are structured, repeatable, and scalable
Performance insights drive ongoing optimization and innovation
A clear roadmap exists for future team growth and expanded content output
What You'll Bring to the Table
5+ years of experience in social media, digital content, audience development, or related fields
Proven track record of growing and scaling social channels with measurable audience impact
Deep understanding of Instagram, TikTok, X, Facebook, and emerging social platforms
Strong editorial judgment and ability to responsibly cover complex or sensitive topics
Experience managing high-volume content calendars and content programming systems
Data-driven mindset with experience using analytics to inform strategy and decision-making
Experience mentoring, managing, or developing creators, producers, or junior team members
Ability to thrive in a fast-paced environment that requires both planned and reactive content execution
Strong communication and cross-functional collaboration skills
Passion for true crime storytelling and an understanding of the responsibility that comes with covering these stories
What Audiochuck Will Bring to the Table
Commitment to intentional leadership development
Dedication to company culture and promoting mental health
A collaborative and passionate team aligned around advocacy and impact
Opportunity to help shape the social presence of one of the most recognized brands in true crime
Competitive compensation and benefits package
401(k) retirement plan with employer match
Generous paid time off
Team events and company-sponsored activities