ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
Skills: Content Marketing, Service Line Marketing, Strategic Planning, Team Leadership, Brand Awareness
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
Skills: Patient and Family-Centered Care, Clinical Judgment, Patient Assessment, Nursing Care Planning, Patient Education
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
Skills: ICD Coding, CPT Coding, HCPCS Coding, Medical Record Review, HIPAA Compliance
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
Skills: Clinical Research, Data Collection, Participant Recruitment, Regulatory Compliance, Phlebotomy
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE,…
Skills: Phlebotomy, Specimen Collection, Specimen Processing, Aliquot Procedures, Patient Education
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Full-time
high school, bachelor degree
Posted 29d ago
~40 hrs/week
Responsibilities
Oversees the development and execution of strategic content and service line marketing campaigns to drive growth and engagement for Arkansas Children's. Leads marketing teams and collaborates with clinical leaders to promote specialized services and maintain brand cohesion.
Requirements
Requires a high school diploma with 7 years of relevant experience, including 5 years in a leadership role. A bachelor's degree in a related field is recommended.
Full job description
ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.
This position has been designated as safety sensitive and cannot be filled by a candidate who is a current user of medical marijuana.
The Director of Content and Service Line Marketing oversees the development and execution of strategic content marketing initiatives and service line marketing campaigns to drive engagement, awareness, and growth for Arkansas Children's services and programs.
Required Education:
High school diploma or GED or equivalent
Recommended Education:
Bachelor's degree in a related field of study.
Required Work Experience:
High School Diploma/GED and 7 years of relevant experience, including at least 5 years in a leadership role. In lieu of a High School Diploma/GED, 9 years of experience with at least 5 years in a leadership role.
Recommended Work Experience:
Required Certifications:
Recommended Certifications:
Description
1. Lead and mentor the service line marketing and content marketing teams, providing guidance, support, and direction to ensure the achievement of team goals.
2. Develop and execute marketing strategies aligned with the health system's goals, focusing on enhancing brand awareness, patient education and engagement.
3. Collaborate with internal and external stakeholders to ensure cohesive messaging and branding across marketing initiatives.
4. Utilize analytics and data-driven insights to evaluate content and marketing campaign performance, track key metrics, and optimize marketing strategies for maximum impact and ROI.
5. Prepare, justify and administer departmental and program budgets.
6. Ensure the development of compelling and informative content across various platforms, including website, blog, social media, email newsletters, videography, photography and printed materials
7. Oversee the development and maintenance of content calendars, ensuring timely delivery of high-quality content that supports key marketing objectives and service line priorities.
8. Facilitate communication and coordination between marketing, physician liaisons, and other departments to ensure seamless integration of efforts and maximize results.
9. Oversee service line marketing initiatives, working closely with clinical leaders and the broader marketing team to promote specialized services and programs.
10. Build and maintain relationships with physicians, specialists, and other healthcare providers to promote our services and generate referrals.
We champion children by making them better today and healthier tomorrow.
Industry
Hospitals and Health Care
Company size
1,001-5,000 employees
Founded
1912
Headquarters
Little Rock, AR
LinkedIn followers
32,319
Total funding
$62M
Arkansas Children's is the only health system in the state solely dedicated to caring for Arkansas' 850,000 children. The private, non-profit organization includes the Arkansas Children’s Golisano Campus in Little Rock, home to Arkansas Children’s Hospital (ACH), and the Arkansas Children’s Walker Campus in Springdale, home to Arkansas Children’s Northwest (ACNW). The two pediatric hospitals host 361 licensed beds, supported by a pediatric research institute and USDA nutrition center, a philanthropic foundation, a nursery alliance, statewide clinics and many education and outreach programs — all focused on fulfilling a promise to define, discover and deliver unprecedented child health. ACH is a Magnet-recognized facility operating the state’s only Level I pediatric trauma center; the state's only burn center; the state's only Level IV neonatal intensive care unit; the state's only pediatric intensive care unit; the state’s only pediatric surgery program with Level 1 verification from the American College of Surgeons (ACS); and the state's only nationally recognized pediatric transport program. Arkansas Children’s is nationally ranked by U.S. News & World Report in seven pediatric subspecialties (2025-2026): Cancer, Cardiology & Heart Surgery, Nephrology, Neurology & Neurosurgery, Orthopedics, Pulmonology & Lung Surgery and Urology. ACNW, the first and only pediatric hospital in the northwest Arkansas region, is a Level IV pediatric trauma center. ACNW operates an inpatient unit that will expand in 2026; a surgical unit with five operating rooms; outpatient clinics offering over 20 subspecialties; diagnostic services; imaging capabilities; occupational therapy services; and northwest Arkansas' only pediatric emergency department. Generous philanthropic and volunteer engagement has sustained Arkansas Children's since it began as an orphanage in 1912, and today ensures the system can deliver on its promise of unprecedented child health. Learn more at archildrens.org
Offices: 1 Children's Way, Little Rock, AR 72202, US · 2601 Gene George Blvd, Springdale, Arkansas 72762, US · 520 Carson St, Jonesboro, Arkansas 72401, US · 9015 Dailey Dr, Little Rock, Arkansas 72209, US · 1500 W 42nd Ave, Pine Bluff, Arkansas 71603, US
We champion children by making them better today and healthier tomorrow.
Industry
Hospitals and Health Care
Company size
1,001-5,000 employees
Founded
1912
Headquarters
Little Rock, AR
LinkedIn followers
32,319
Total funding
$62M
Arkansas Children's is the only health system in the state solely dedicated to caring for Arkansas' 850,000 children. The private, non-profit organization includes the Arkansas Children’s Golisano Campus in Little Rock, home to Arkansas Children’s Hospital (ACH), and the Arkansas Children’s Walker Campus in Springdale, home to Arkansas Children’s Northwest (ACNW). The two pediatric hospitals host 361 licensed beds, supported by a pediatric research institute and USDA nutrition center, a philanthropic foundation, a nursery alliance, statewide clinics and many education and outreach programs — all focused on fulfilling a promise to define, discover and deliver unprecedented child health. ACH is a Magnet-recognized facility operating the state’s only Level I pediatric trauma center; the state's only burn center; the state's only Level IV neonatal intensive care unit; the state's only pediatric intensive care unit; the state’s only pediatric surgery program with Level 1 verification from the American College of Surgeons (ACS); and the state's only nationally recognized pediatric transport program. Arkansas Children’s is nationally ranked by U.S. News & World Report in seven pediatric subspecialties (2025-2026): Cancer, Cardiology & Heart Surgery, Nephrology, Neurology & Neurosurgery, Orthopedics, Pulmonology & Lung Surgery and Urology. ACNW, the first and only pediatric hospital in the northwest Arkansas region, is a Level IV pediatric trauma center. ACNW operates an inpatient unit that will expand in 2026; a surgical unit with five operating rooms; outpatient clinics offering over 20 subspecialties; diagnostic services; imaging capabilities; occupational therapy services; and northwest Arkansas' only pediatric emergency department. Generous philanthropic and volunteer engagement has sustained Arkansas Children's since it began as an orphanage in 1912, and today ensures the system can deliver on its promise of unprecedented child health. Learn more at archildrens.org
Offices: 1 Children's Way, Little Rock, AR 72202, US · 2601 Gene George Blvd, Springdale, Arkansas 72762, US · 520 Carson St, Jonesboro, Arkansas 72401, US · 9015 Dailey Dr, Little Rock, Arkansas 72209, US · 1500 W 42nd Ave, Pine Bluff, Arkansas 71603, US