Position Purpose
This position improves lives by developing solutions for quality care through leading AHCA/NCAL's Vendor Relations strategy, revenue growth, and business development initiatives.
Key Responsibilities
Responsible for generating and managing more than $6.3 million in annual non-dues revenue through sponsorships, exhibits, advertising, associate business memberships, affinity programs, and strategic partnerships. Oversees key vendor relationships, revenue operations, team performance, and affiliate partnerships while driving innovation and long-term growth opportunities.
Revenue Growth & Business Development
- Develop and execute strategies that deliver $6M+ in annual non-dues revenue.
- Drive growth across sponsorships, exhibits, advertising, associate memberships, and affinity programs.
- Identify, cultivate, and close new business opportunities while expanding existing partnerships.
- Personally manage a portfolio of strategic VIP accounts, generating approximately $2M in annual revenue.
Sales Leadership
- Lead and develop a high-performing sales team focused on revenue growth, customer retention, and market expansion.
- Establish performance metrics, forecasting models, and sales strategies to maximize productivity and profitability.
- Coach, mentor, and recruit team members to ensure continued organizational success.
Vendor & Partner Relations
- Build and maintain executive-level relationships with industry suppliers, sponsors, exhibitors, and associate business members.
- Lead contract negotiations and ensure delivery of contractual commitments.
- Facilitate strategic meetings with prospective partners and key stakeholders.
- Strengthen relationships with state affiliates to expand partnership opportunities and affinity program participation.
Product & Program Management
- Oversee revenue-generating programs, including:
- Sponsorships ($3M+)
- Convention Exhibits ($1.9M+)
- Associate Business Memberships ($800K+)
- Provider Magazine Advertising ($400K+)
- Identify and launch new products, sponsorship opportunities, and membership benefits to enhance partner value and increase revenue.
Financial & Operational Management
- Develop, manage, and exceed annual revenue and expense budgets.
- Oversee forecasting, invoicing, collections, and accounts receivable processes in partnership with Finance.
- Ensure operational excellence across contracts, fulfillment, reporting, and vendor services.
Affinity Program Leadership
- Direct AHCA/NCAL's Affinity Programs, including partner relationships, revenue reporting, marketing strategy, and state affiliate engagement.
- Lead annual contract negotiations and performance reviews to maximize program value and growth.
Education & Experience
- Bachelor's degree in Business, Marketing, Communications, or a related field.
- Ten years’ work experience with progressive leadership in sales, business development, sponsorships, partnerships, or account management.
- Demonstrated success leading revenue-generating teams and achieving ambitious growth targets.
- Experience managing strategic client relationships, negotiating contracts, and overseeing budgets.
Knowledge, Skills & Abilities
- Strategic sales leadership and business development
- Revenue generation and forecasting
- Key account management and contract negotiation
- Financial and budget management
- Team leadership, coaching, and talent development
- Marketing, sponsorship, and event sales
- Relationship building and executive communication
- Data-driven decision-making and performance management
Leadership Expectations
Provide visionary leadership for the Vendor Relations team, fostering a culture of accountability, innovation, collaboration, and customer focus. Drive revenue growth while strengthening AHCA/NCAL's position as a premier partner for suppliers serving the long-term care industry.
Major Challenge
Balancing aggressive revenue growth objectives with exceptional member value, stakeholder engagement, and long-term strategic partnership development in a highly competitive marketplace.