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We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with…
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We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with…
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We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with…
We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to become the trusted Data & AI Platform for everyone, leveraging the mos…
We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with…
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Key Account Director, North America Aiven - The Trusted Data & AI Platform We're a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision i…
We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with…
Skills: B2B SaaS Sales, Outbound Prospecting, MEDDPICC, Challenger Sales, Command of the Message
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Full-time
Equity Plan, Hybrid Work Policy, Equipment Allowance, Professional Development Plan Budget, Employee Assistance Program, Parental Leave
Posted 2d ago
~40 hrs/week
Responsibilities
Own the end-to-end user journey for self-serve customers to drive activation, conversion, and expansion. Design and execute nurture programs and in-console messaging while collaborating with Product and Data teams to optimize monetization outcomes.
Requirements
Proven experience in lifecycle or CRM marketing within a SaaS or PLG environment is required. Candidates must be data-driven and proficient with marketing automation tools like Customer.io, Braze, or Iterable.
Full job description
We’re a global team of over 400 people, working together to push the boundaries of open-source technology and multi-cloud solutions. Our vision is to help developers, builders, and creators bring their ideas to life with speed and simplicity, by providing a cloud data platform that makes open-source databases, search, streaming, and application infrastructure easily accessible to everyone.
The Role:
We're looking for a Lifecycle Marketing Manager to own the end-to-end user journey for Aiven's self-serve customer base. This role is deeply focused on what happens after someone signs up — turning new users into activated ones, activated users into paying customers, and paying customers into expanded accounts.
You'll combine segmentation, behavioural data, and personalised messaging to build a lifecycle program that drives measurable monetisation outcomes. This includes everything from in-console nudges to nurture flows to expansion signals.
What You'll Do:
Own the full user lifecycle from sign-up through activation, conversion, retention, and expansion
Design and execute nurture programs tailored to where users are in their journey — onboarding sequences, re-engagement flows, and milestone-based triggers
Build and manage in-console messaging and product nudges in partnership with Product — surfacing the right prompt to the right user at the right moment
Develop and maintain user segmentation frameworks based on product usage, firmographics, and behavioural signals
Drive monetisation programs: identifying users with high conversion or expansion potential and delivering targeted interventions (upgrade prompts, usage-based triggers, tier nudges)
Work closely with Product and Data teams to define the signals that indicate activation, health, and churn risk — and build automated responses to them
Own lifecycle reporting: activation rates, conversion rates, expansion revenue influenced, and churn metrics
What We're Looking For:
Proven experience in lifecycle, CRM, or retention marketing, ideally at a SaaS or PLG company
Deep understanding of user journey mapping and funnel-based thinking
You're highly data-driven, you can build a cohort, read a funnel, and turn behavioural signals into a clear hypothesis worth testing.
Experience with marketing automation and lifecycle tooling (e.g. Customer.io, Braze, Iterable, or similar)
Familiarity with in-product messaging tools (e.g. Intercom, Pendo, or similar) is a strong plus
Strong collaboration skills, this role sits at the intersection of Marketing, Product, and Data
Amazing! What’s next:
If you think Aiven is the place for you and that our Values align with yours, send us your resume and we’ll get in touch!
AI Usage:
Aiven does not use AI to screen and/or select applicants. However, you will have the opportunity to demonstrate your AI proficiency during the live challenge stage of our interview process.
Global Benefits:
Our global benefits are designed to help you thrive and grow, personally and professionally:
Participate in Aiven’s equity plan.
Balance work and life with our hybrid work policy.
Choose the equipment you need to set yourself up for success.
Use your Professional Development Plan budget for learning opportunities.
Receive holistic wellbeing support through our global Employee Assistance Program.
Inquire about our Global Time Off Commitment (Parental and Sick Leave, as well as Personal Time)
Enjoy country-specific benefits for our global cast. (BitQuery DB)
How to Recognize and Avoid Employment Scams:
There has been a rise in fake job postings used by scammers to get personal information. At Aiven, all of our emails relating to recruitment come from an @aiven.io, @greenhouse.io or @eu.greenhouse.io domain and all of our interviews are conducted by video call or in person. Our interviews will never occur via text or chat. If you’re unsure of the legitimacy of a job opportunity/offer pertaining to Aiven, please don’t hesitate to reach out to us at [email protected].
Equal Opportunities:
Aiven provides equal employment opportunities to all qualified employees and applicants for employment without regard to age, gender identity, national or ethnic origin, religion, sexual orientation, physical and mental ability, marital and family status or without regard to any other similar personal attributes. Aiven complies with applicable local laws governing non-discrimination in employment in every location in which the company operates. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, training and any other terms and conditions related to employment.
At Aiven we are committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our working environment and job application procedures. We make all reasonable accommodations for persons with disabilities or who otherwise need support to thrive in the workplace. We are committed to continuously improving workplace accessibility. There is an option to request a discussion in the application process but if you have any questions before applying please write to us at [email protected].
Aiven is your AI-ready Open Source Data Platform.
Aiven is an AI-ready open source data platform company, helping organizations gain more value from their data. Aiven’s cloud platform combines open choice services to stream, store, and serve data, simply, securely, and rapidly across major cloud providers to power innovation. Aiven is trusted by thousands of customers to create next-generation applications confidently and quickly.
Aiven is headquartered in Helsinki and has hubs in Amsterdam, Berlin, Paris, London, Singapore, Sydney, Auckland, Austin and Toronto. To learn more about Aiven, visit https://aiven.io.
Offices: Antinkatu 1 (6th floor), Helsinki, 00100, FI · 200 Berkeley St, Boston, Massachusetts 02116, US · Immanuelkirchstraße, 26, Berlin, BE 10405, DE · 73 York St, Level 3, Sydney, New South Wales 2000, AU · 180 John St, Toronto, Ontario M5T 1X5, CA
Aiven is your AI-ready Open Source Data Platform.
Aiven is an AI-ready open source data platform company, helping organizations gain more value from their data. Aiven’s cloud platform combines open choice services to stream, store, and serve data, simply, securely, and rapidly across major cloud providers to power innovation. Aiven is trusted by thousands of customers to create next-generation applications confidently and quickly.
Aiven is headquartered in Helsinki and has hubs in Amsterdam, Berlin, Paris, London, Singapore, Sydney, Auckland, Austin and Toronto. To learn more about Aiven, visit https://aiven.io.
Offices: Antinkatu 1 (6th floor), Helsinki, 00100, FI · 200 Berkeley St, Boston, Massachusetts 02116, US · Immanuelkirchstraße, 26, Berlin, BE 10405, DE · 73 York St, Level 3, Sydney, New South Wales 2000, AU · 180 John St, Toronto, Ontario M5T 1X5, CA