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Full-time
Comprehensive Benefits Programs
Posted 29d ago
~40 hrs/week
Responsibilities
Lead the end-to-end product marketing strategy and business outcomes for the Creative product portfolio in Japan. This includes defining target audiences, positioning, and growth levers while aligning cross-functional teams across PR, GTM, and partnerships.
Requirements
Requires 10-15 years of marketing experience, preferably in technology or digital-first companies, with a track record in leadership roles within multinational organizations. Candidates must possess strong program management skills and the ability to translate data insights into actionable strategies.
Full job description
As a Principal Product Marketing Manager, you will lead the marketing strategy for Creative product portfolio in Japan. In this role, you will connect customer needs, product strategy, and business goals. You will shape how our products are positioned, launched, and adopted in Japan. This role requires a highly customer-centric, insights-led, and data-driven approach to defining the product marketing strategy and key growth levers for the business. The ideal candidate operates with strong ownership, thrives in ambiguity, and has a proven ability to influence cross-functional team members in a matrixed organization.
What you’ll do
Own the end-to-end product marketing strategy and business outcomes for Creative product offerings in Japan.
Develop deep market expertise, including customer insights, competitive dynamics, and growth levers specific to Japan.
Partner with distributed team members to bring regional insights into product strategy and roadmap decisions.
Drive cross-functional alignment and execution with local teams across campaign marketing, media, PR, GTM, and partnerships.
Key deliverables
Annual strategic plan outlining priority categories and product strategy for Japan
Clear target audience definition and articulation of customer needs
Marketing strategy, including positioning, value proposition, and messaging
Growth levers across product, GTM, pricing, and partnerships
Success metrics (objectives and key results) to track and scale growth initiatives
Operating model definition, including squad formation, DACI, and category cadence
Budget allocation strategy at category level
Requirements
10-15 years of experience in marketing, preferably within technology or digital-first companies
Proven experience operating in leadership roles within highly matrixed, multinational organizations
Strong program management capabilities, with a track record of leading cross-functional initiatives end-to-end
Expertise in market research and data analytics, with the ability to translate insights into actionable marketing strategies
Excellent communication skills, both English and Japanese: written and verbal, with confidence in influencing collaborators
Highly collaborative outlook, with strong cultural awareness and ability to work effectively in global teams
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.
Offices: 345 Park Avenue, San Jose, CA 95110-2704, US · 801 N 34th St, Seattle, WA 98103, US · 201 Sussex St, Sydney, NSW 2000, AU · 112 Avenue Kleber, Paris, IdF 75116, FR · Georg-Brauchle-Ring 58, Munich, BY 80992, DE
Adobe empowers everyone, everywhere to imagine, create, and bring any digital experience to life. From creators and students to small businesses, global enterprises, and nonprofit organizations — customers choose Adobe products to ideate, collaborate, be more productive, drive business growth, and build remarkable experiences.
Offices: 345 Park Avenue, San Jose, CA 95110-2704, US · 801 N 34th St, Seattle, WA 98103, US · 201 Sussex St, Sydney, NSW 2000, AU · 112 Avenue Kleber, Paris, IdF 75116, FR · Georg-Brauchle-Ring 58, Munich, BY 80992, DE