2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family…
Skills: Ad Monetization, Campaign Management, A/B Testing, Vendor Relations, Data Analysis
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$86k–$127k/yr
Full-time
Medical Insurance, Dental Insurance, Vision Insurance, Basic Life Insurance, Paid Holidays, Paid Vacation
Posted 9d ago
~40 hrs/week
Responsibilities
Plan and oversee in-game advertising for iOS and Android games, focusing on Video Ads and Offer Wall campaigns. Analyze key performance metrics to develop actionable revenue strategies and collaborate with product and UA teams for seamless integration.
Requirements
Requires a proven track record of managing and optimizing mobile ad campaigns within the gaming industry. Candidates must possess strong analytical skills for complex data and excellent relationship management abilities for external partners.
Full job description
2K’s Cat Daddy studio, based in Kirkland, Washington, was started 25+ years ago by industry veterans and is now a wholly owned subsidiary of Take-Two Interactive within the 2K Label. The studio is a fun, dedicated family of incredibly hardworking game developers. We have shipped games on almost every genre and platform, with a current focus on mobile games.
What We Need
We’re looking for an experienced Mobile Ad Monetization Manager to join our team. In this role you will plan and oversee in-game advertising for iOS and Android games. You will work within a multi-disciplinary team to steer our efforts in successfully building, operating, and managing Video Ads and Campaigns to better understand our players and enhance their experience with our mobile games.
What You Will Do
Campaign & Video Ad Management: Responsibly manage, analyze, and optimize Video Ads and Offer Wall campaigns
A/B Testing & Optimization: Run rigorous A/B tests to optimize monetization efforts, including price floors, ad frequencies, and player segmentation.
Partner & Vendor Relations: Select, follow, and maintain strong relationships with top ad providers, networks, and mediation platforms.
Product Collaboration: Benchmark the market for the best provider integrations. Propose innovative improvements to the Product team on how to better integrate Video Ads and Offer Walls seamlessly into our games.
Cross-Functional Strategy: Work closely with UA team to develop cohesive campaign budgets and timelines that balance monetization with user acquisition.
Data Analysis: Compile, track, and analyze key performance metrics (eCPM, ARPDAU, LTV, Fill Rates) to turn data into actionable revenue strategies.
Who We Think Will Be A Great Fit
Experience: Proven track record managing, growing, and optimizing Video Ads and Offer Wall Campaigns through iOS and Android marketplaces.
Industry Background: A strong preference for candidates with a background in mobile gaming and a deep passion for the interactive entertainment space.
Analytical Mindset: Highly skilled at compiling and analyzing complex performance data and metrics to drive decisions.
Soft Skills & Drive: Self-motivated, driven, and highly comfortable receiving feedback and direction to constantly improve.
Relationship Management: Strong interpersonal and negotiation skills, with an emphasis on building productive, positive relationships with external partners, management, and peers.
Results-Oriented: A passion for delivering measurable results and a consistent track record of meeting or exceeding targets.
At Cat Daddy, we believe diversity of experience is fundamental to crafting accessible and fun gaming experiences for all of our players. We encourage everyone to consider being a part of our team.
The pay range for this position in Washington at the start of employment is expected to be between $85,700.00 and $126,860.00 per year . However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations.
Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program.
Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.
If hired, employee will be in an "at-will position" and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.
We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
By clicking on the link below, you consent to the processing of your personal information by 2K Games, Inc. and its affiliate Take-Two Interactive Software, Inc. in accordance with the Privacy Notice for Job Applicants (the “Privacy Notice”), available athttps://www.2k.com/applicantprivacypolicy/. The Notice provides information about how we use your data and how you can exercise your right of access, rectification or deletion. If you need more information, please contact the Privacy Contact identified in the Notice.
I have read the Notice consent to the collection, processing, transfer and use of my personal information by 2K Games and Take-Two.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
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Related keywords
Mobile GamingeCPMARPDAULTVFill RatesVideo AdsOffer WallsiOSAndroidAd NetworksMediation PlatformsUser AcquisitionMonetizationTake-Two Interactive2K Games
At 2K, we create unforgettable games that turn players into fanatics. Since 2005, we’ve delivered iconic experiences across PC, console, and mobile for millions of players around the world.
2K is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios and Visual Concepts.
2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K.
Our people are the heartbeat of 2K. We foster a culture where everyone is empowered to come as they are, think boldly, and do their best work - together.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
For more information, please visit 2k.com.
Offices: 2K, Novato, California 94949, US · Dublin, IE · Austin, Texas, US · Singapore, CN · Las Vegas, Nevada, US
Video Games and Game Development and PublishingSportsMedia and EntertainmentDigital EntertainmentGamingPublishingSoftwareDeveloper APIsVideo Games
At 2K, we create unforgettable games that turn players into fanatics. Since 2005, we’ve delivered iconic experiences across PC, console, and mobile for millions of players around the world.
2K is home to many talented development studios, including 31st Union, Cat Daddy Games, Cloud Chamber, Firaxis Games, Gearbox Software, Hangar 13, HB Studios and Visual Concepts.
2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K; renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin®️ as well as the critically and commercially acclaimed PGA TOUR®️ 2K.
Our people are the heartbeat of 2K. We foster a culture where everyone is empowered to come as they are, think boldly, and do their best work - together.
2K is a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).
For more information, please visit 2k.com.
Offices: 2K, Novato, California 94949, US · Dublin, IE · Austin, Texas, US · Singapore, CN · Las Vegas, Nevada, US
Video Games and Game Development and PublishingSportsMedia and EntertainmentDigital EntertainmentGamingPublishingSoftwareDeveloper APIsVideo Games