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Talent & Brand Partnerships Manager
Qieara is a Talent & Influencer Partnerships Manager and generally energetic human fostering meaningful relationships within the entertainment industry to increase awareness and engagement for brands and world-class entertainers and leaders. Known for her dynamic energy and interpersonal skills, she prioritizes creating safe spaces for talent on-site during production shoots and events.
Qieara connects globally recognized brands with premier talent—including A-list celebrities, industry experts, and influencers. Her ability to bring clarity, alignment and positivity into every deal is the secret to impactful partnerships. She began her career in Brand Marketing at Nike’s NY headquarters, where she learned to merge strategy with style at a high level and received the training to deliver results-driven campaigns that aligned with her passion for culture.
Committed to increasing the representation of diverse talent, she leverages her skills and relationships to influence decision-makers and create opportunities for underrepresented communities. While at 72andSunny, she co-created the company’s first mandatory anti-racism training, ensuring inclusivity was embedded across all projects.
Qieara’s ability to channel her emotional intelligence makes her a thoughtful collaborator. With extensive experience at industry-leading companies, she has honed her expertise in image building, talent casting, content production, and brand marketing—executing each initiative with precision and enthusiasm.
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Booking world-renowned celebrity, influencer, and expert talent for all of Conde Nast’s iconic brands and marquee events such as The Met Gala, GQ Men of the Year, The Vanity Fair Oscar Party, and Vogue World. Responsible for managing end-to-end talent strategy and bespoke casting services across both editorial and commercial campaigns. Skills: Deal Development · Strategic Partnerships · Partner Communications · Partner Support Quavo Shows Off 7 Fits for the NBA Finals | GQ Sports The Dinner Party with Tara Davis-Woodhall 5 Looks, 5 Watches: Malik Nabers Proves the Beauty & Versatility of Citizen Watches
Skills: Strategic Partnerships · Partner Communications · Partner Relationship Management · Account Management · Partner Support Inside Erykah Badu's Spiritual Home Studio Filled With Wonderful Objects | Vogue Every Outfit Gigi Hadid Wears in a Week | 7 Days, 7 Looks | Vogue Everything Creed's Tessa Thompson Wears In a Week | 7 Days, 7 Looks | Vogue
Collaborating with our internal Creative Development team to execute projects with excellence, efficiency and enthusiasm. Serving as an integral part of the production team helping reach and exceed brand KPIs on YouTube. Preparing preliminary talent and subject research for series including: 73 Questions and Everything You Need to Know, Life in Looks, Beauty Secrets, and 7 Days, 7 Looks. Providing overall production support for new and established video series across all video and social platforms for the definitive leading voice in video for fashion and culture. Behind Lizzo's Opulent Met Gala Look | Vogue Every Outfit Keke Palmer Wears in a Week | 7 Days, 7 Looks | Vogue Behind Cardi B's Golden Met Gala Dress | Vogue
Skills: Account Management · Partner Support
Working on projects within Public Relations & Influencer Marketing. Clients: LG Home Entertainment & TVs, Ford Motor Company • Supporting the account team in meeting daily needs of the client • Developing and presenting New Business research to potential clients • Monitoring/analyzing media coverage and preparing coverage reports for clients • Researching and identifying influencers for client initiatives • Drafting basic PR materials Skills: Account Management · Partner Support
The Gig is here to talk about everything that goes on behind the scenes in production. The brand represents Women of Color Producers in the industry, constantly sharing tips on how to break into the business and giving you an insider's POV to the entertainment industry from all stages of production. The Gig also reviews all the latest movies + tv shows. I currently manage the social channels for The Gig Media community and other needs for our programming. Skills: Account Management · Partner Support Home | The Gig
• Supported management of production and post-production for broadcast video, digital and radio projects with multi-million-dollar budgets • Managed relationships with external production companies and internal studio partners • Supported the execution of creative concepts through the management of project-related documents including schedules, talent forms, release forms and budget estimates • Prioritized team and client needs while managing technical feasibility • Managed status and workflow communication and the archiving of large content-oriented projects • Co-developed an internal directory to provide accessibility to more Diverse and Inclusive talent in the production industry Instagram’s New On-Platform Campaign Wants to Help Users Find More to Heart Find More to Heart Campaign | DJs Find More to Heart Campaign | Fashion
One of 17 associates in Ogilvy's Associate Program, consisting of three different rotations across the agency over the course of one year. Served as Co-External Outreach Coordinator of the Black Diaspora Professional Network Executive Board Second/Third rotation: Content Production clients include: Instagram, Unilever, IKEA, Arizona State University, Citizens Bank First rotation: PR & Influence clients include: NFL Consumer Products, LG Electronics, Ford, and InterContinental Hotels Group
• Executed the overall strategic operations plan for the 4-day consumer experience with the Nike/Jordan brands at NBA All-Star Weekend • Directed media previews, private tours, a Snapchat lounge & workshop, while managing athlete appearances and talent including A’ja Wilson, Giannis Antetokounmpo, Robert “Scoop” Jackson • Managed a team of more than 35 brand ambassadors and floor staff Nike and Jordan Brand Take Over Charlotte for 2019 NBA All-Star Weekend Experiential
•Collaborated with full-time staff to plan and execute 13 product activations and brand events combined to elevate the New York consumer experience •Co-produced one of the “NY vs NY” Nike Basketball summer events working alongside the agency, Game 7 •Curated interview questions for Nike athletes featured in the 2018 Just Do It campaign and provided feedback for edits to the videos launched in the regional campaign •Led the selection of iconic photos from Serena’s US Open wins to integrate storytelling into the US Open x New York Fashion Week Nike activation Nike Basketball - NY v NY — Game Seven Marketing Nike - Just Do it: Kelly Roberts NY vs. NY Brings the Best High School Ballers in the City Together 🙌
UNC General Alumni Association
• Increased membership by 103%, led more than 470 dues-paying members through quality programming and peer mentorship • Managed an executive board of 10, a central committee of 25 and a budget of 12k over the course of the year. • Collaborated with UNC Admissions board to share campus resources and networking opportunities to admitted black students through leveraging technology and student relationships • Continued development of the annual Black Commencement Ceremony — graduation for all Black undergraduate students (the first in over 20 years) aimed at improving retention rates Welcome — The Black Student Movement Navigating your first year with Black Student Movement leadership UNC Black Convocation FA18
Planning and hosting 2-3 events for the New York Times "Get with the Times" event series. These events feature topic-based discussions between a NYT journalist, and a celebrity or other prominent speaker, and college students. They are broadcasted from my college campus and streamed through Facebook Live, giving Carolina students the opportunity to chime in and have their voices heard.
•Published written content to the official team website story series to share player perspectives with fans. •Posted digital content to the official team social media accounts during training camp and preseason, sharing with over 1.5 million total followers •Arranged ~5 player interviews after each practice, transcribed player/coach press conferences with 40+ media outlets •Collected data and built relationships with media in the press box on game days. Direct Snaps: Jonnu Smith Overcame Adversity to Land in NFL
Working with the team to help develop Carolina Football's first official social media team. Working to give a high quality visual experience to all fans and recruits.
UNC Office of Diversity & Inclusion
The Media and Public Relations Coordinator has a vital hand in recruitment and retention. The coordinator must pay close attention to detail, multi-task, and be responsible and accountable. The MPRC is responsible for facilitating registration for recruitment events and retention and excellence initiatives, serve as a social media liaison. Outlines in detail social media campaigns for recruitment programs to engage prospective students and volunteers. The MPRC is a quick thinker and solves problems quickly and efficiently. • Manage all aspects of registration for diversity recruitment programs by creating check-in rosters through Excel and producing name badges through Mail Merge • Partner closely with administrative staff to coordinate Project Uplift, a summer outreach program that impacts over 1,000 high school students • Implement social media & digital campaigns to engage prospective students and volunteers Assisting the administrative staff to coordinate Project Uplift, a student outreach program that impacts over 1,000 students over the summer.
Carolina Union Activities Board
•Negotiated the talent contract for the 2017 Homecoming Comedy Show starring Jay Pharoah of “Saturday Night Live”. Wrote and shared the press release, prepared talent dressing room with refreshments, managed pre/post-show social media content and UNC Student Television post-show interview •Managed the overall marketing strategies for the second-largest student organization at UNC Chapel Hill, including daily promotional activities through social media, print, and campus partnerships with more than 25 student organizations and 10 external orgs •Led a marketing team of 12 students dedicated to consumer marketing through curating, scheduling and monitoring strategic and creative social media content shared with over 9,000 followers to promote successful events attended by over 20,000 students each semester. •Executed 15 successful event collaborations with other student organizations and departments UNC Student Television Interviews Jay Pharoah Homecoming Comedy Show 2017 Jay Pharoah will perform at CUAB homecoming comedy show
As the social voice of the Black Student Movement I was responsible for promoting events and projects the organization plans throughout the year. I led a dynamic group of social media managers, graphic designers, videographers, webmasters, and photographers to work on the team together. As the director I developed the best ways to leverage the talents of our team members in a way that increases our visibility across media platforms, within the black community at UNC, and inevitably on campus.
Learning to edit in Avid and helping to produce features, highlights, interviews and special projects inside Carolina Athletics. Content editing and social media posting for Women's Basketball and Women's Soccer.
Contributing content to program social media sites, gathering research on program topics, proposing new topics or approaches to topics for program content, assisting producers/directors on field shoots, conducting telephone interviews with potential program guests, updating and maintaining a contacts database, editing in Adobe Premiere, writing copy for program content, assisting producers in administrative tasks including filling and mailing, greeting and setting up for program guests and logging and transcribing interviews. Duke Chapel Restoration | NC Now | UNC-TV Black Issues Forum | What is Race? | Season 3100 | Episode 3124
Producing media content at least once a week for the Daily Tar Heel's online and social media presence. http://www.dailytarheel.com/staff/qieara-lesesne The Daily Tar Heel
• Managed recruits and their families on game days and visits, providing accurate and helpful information about the university and the football program. • Led administrative tasks in the football office and assisting our coaching staff with office responsibilities. Home of Carolina Football
Black Ink is the official publication of the Black Student Movement at UNC Chapel Hill. During my time with the publication I have contributed written articles to the magazine and have directed all of the publication's social media handles' posts and promotions. I conduct the marketing campaigns for membership recruitment and promotion of each issue released on our website. Home
Producing weekly content on life and style. Writing a minimum of one article a week. Fresh U | Qieara Lesesne
Assisting head coaches for volleyball skills summer camps, teaching children about excellence and character through the sport of volleyball.
Grade: Graduated Activities and societies: Delta Sigma Theta Sorority Incorporated, Senior Class Marshal, Buckley Public Service Scholar, Summer Bridge Program, Healthy Girls Save the World Home
Grade: Graduated Activities and societies: The Kappa Omicron Chapter of Delta Sigma Theta Sorority Incorporated | UNC Women's Club Volleyball | Carolina Association of Black Journalists | The Daily Tar Heel | Carolina Association of Future Magazine Editors (UNC's branch of Ed2010) | Carolina Week | Black Ink Magazine MJ221 Coursework: "Woman Strong" Welcome to CABJ UNC School of Media and Journalism
Activities and societies: National Honors Society, Varsity Volleyball (Team captain), Letterman's Club (President), Spirit Club (Vice President)
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