Joshua Meyer

I’m a marketing executive with 23+ years of experience growing B2B SaaS and nonprofit technology companies through data-driven demand generation, compelling storytelling, and high-impact digital strategy.

My career began in nonprofit event fundraising, where I quickly learned that events aren’t just logistics—they’re powerful platforms to shape narrative, build community, and move people to act. That understanding has carried through my work in field marketing, campaign strategy, and brand development. It taught me early on that great marketing starts with knowing your audience and delivering a message that resonates.

After transitioning into sales at OneCause, I led revenue growth in the Mid-Atlantic region as Area Sales & Marketing Director. Working directly with nonprofit clients gave me a firsthand view of the sales cycle and a deep appreciation for the challenges revenue teams face—an advantage that’s made me a more collaborative, results-aligned marketer.

From there, I moved into marketing leadership, where I built and scaled demand generation programs that delivered results. At OneCause, I cut CPL by 75% and helped drive 30% YoY growth. At Bloomerang, I led campaigns and partnerships that contributed to 213% growth in total revenue and a 135% lift in ARR.

My work spans field marketing, channel and partner marketing, webinars, nurture programs, campaign orchestration, digital campaign management, paid media strategy (including PPC), website CRO, SEO, content marketing, and project management. I’ve also optimized lead workflows across Salesforce and Marketo, built dashboards in Looker and Tableau, and spoken at major nonprofit industry events including AFP ICON and the Nonprofit Storytelling Conference—two of the nonprofit sector’s largest conferences.

I thrive at the intersection of systems and story—translating complexity into scalable, measurable marketing. Whether launching a campaign or aligning GTM strategy across teams, I bring clarity, energy, and results.

Outside of work, I’m a proud dog dad, hiking enthusiast, and passionate home cook. I find that the creativity, curiosity, and discipline I bring to marketing often show up in the kitchen and on the trail too.

Core Competencies

Demand Generation | Go-To-Market Strategy | Digital Marketing | Marketing Automation | Content Marketing | Website CRO | SEO/SEM | Paid Media | Campaign Management | ABM | Revenue Growth | Salesforce | Marketo | Field Marketing | Partner Marketing | Team Leadership