Head of Digital Marketing & E-Commerce
- Location
- Remote
- Workplace
- Remote solely
- Compensation
- $185k – $200k
About this role
About Visby
San Jose based Visby Medical, Inc. is an ambitious, and fast-paced early stage biotech startup. Driven by a belief that disease diagnosis should be quick, accurate, and accessible to all, Visby Medical, Inc. is developing a novel diagnostic device platform that aims to redefine the way an infectious disease is tested and treated.
\n\nVisby’s acquisition engine. In Q3 we are deliberately increasing Google Ads spend to buy market data; this person turns that data into an efficient, scaled acquisition engine — owning Google Ads / SEM, the DTC website and conversion-rate optimization, Amazon, and brand — and drives blended CAC down where a raw spend increase alone can’t. They also own the go-to-market for the future product launches: building its site and brand from the ground up and feeding learnings back so we build the Visby brand overall.
KEY RESPONSIBILITIES
- Own paid acquisition (Google Ads / SEM) and scale it efficiently; drive blended CAC down through disciplined testing — audiences, creative, landing pages, bidding.
- Own the DTC website and conversion-rate optimization (CRO).
- Own the Amazon channel — listings, performance, and growth.
- Own brand and creative across channels.
- Lead future product launches and OTC go-to-market strategy: build out the product's site and brand, and establish its acquisition playbook.
- Turn Q3’s spend-test data into a repeatable, scaled acquisition model; report on CAC, conversion, and channel ROI.
WHAT WE’RE LOOKING FOR
- Real OTC / DTC consumer-health marketing experience (regulated or sensitive categories a plus).
- Command of the digital-marketing landscape: Google Ads / SEM, web / CRO, analytics, Amazon.
- A track record of driving CAC down while scaling spend.
- Comfort building a brand and a launch from the ground up (the male launch).
- Startup-ready: a hands-on operator, not only a strategist.
More about our benefits
Visby offers highly competitive health insurance through United Healthcare or Kaiser, including a company-funded HSA option. We also offer flexible paid time off, 10 company holidays, and many other contemporary benefits and perks.
Visby is a proud recipient of the 2023 Cigna Healthy Workforce Designation.
Additional information
We believe that the unique contributions of all Visbees is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, pregnancy or related medical conditions, sexual orientation, gender identity or expression, age, disability, medical condition, genetic information, marital status, or military or veteran status.
Full COVID Vaccination Required - Reasonable accommodations for medical or religious reasons considered.
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