TikTok Shop Live Operations Manager
- Location
- LA Office
- Workplace
- On-site
- Employment
- Full-time
About this role
Founded in 2010, POP MART is a leading global pop culture and entertainment company. With IP at its core, POP MART works with artists and designers worldwide to develop and operate IPs, creating products, services and entertainment experiences for consumers. Its portfolio includes beloved IP characters such as THE MONSTERS , TWINKLE TWINKLE, CRYBABY, DIMOO, SKULLPANDA, Hirono and MOLLY. As of the first half of 2026, POP MART had more than 100 million registered members worldwide, operated 676 physical stores and over 2,800 ROBO SHOP vending machines, and reached nearly 100 countries and regions through cross-border e-commerce platforms,bringing joy to consumers around the world.


POP MART (09992.HK), founded in 2010, is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services, and immersive entertainment experiences to consumers.
POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established IP development and operation system. Its portfolio includes iconic IPs such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By launching art toys and derivative products based on these IPs, POP MART continues to lead trends in consumer culture.
As of the end of 2025, POP MART operates over 630 physical stores and more than 2,637Robo Shops across 20+ countries and regions. Through multiple cross-border e-commerce platforms, the company has reached audiences in over 90 countries and regions, bringing joy to young consumers around the world.
Position Location: Culver City, CA office.
We follow an office policy with an expectation of five days per week working onsite. Being together in person helps us collaborate, stay connected, and build a strong team culture. At POP MART, we foster a high-trust environment and trust our employees to make decisions that support both the team and the business.
Job Overview
POP MART’s overseas business is expanding rapidly, and TikTok live streaming in the US is a core business segment. As the lead of the US local live streaming project, you will be fully responsible for building the local US live streaming team from scratch, developing a sustainable matrix of local hosts and on-site operators, overseeing end-to-end live studio operations, and driving GMV growth of designer toy live streams across North America.
What You Will Achieve
- Build the local US live streaming team
Establish the talent system for US live streaming operations and expand channels to recruit local hosts and on-site operators. Independently manage the full recruitment lifecycle: sourcing, interviews, trial broadcast assessments, and contract signing, to build a continuously iterative talent pool for live streaming.
- Full-cycle management of hosts and live operation teams
Develop US-market tailored systems for host performance assessment, compensation incentives, and scheduling. Build standardized new hire training systems, and create exclusive training materials covering designer toy live streaming scripts, product knowledge, and TikTok platform compliance rules. Reduce host turnover, resolve cross-cultural conflicts, and handle live broadcast emergencies including order fulfillment issues and social media fan backlash (e.g., overselling, escalated customer complaints).
- End-to-end oversight of US live studio operations
Master the core logic of TikTok traffic generation and conversion. Develop monthly live streaming plans, scheduling frameworks, and product release cadences for US live rooms. Design live broadcast campaigns, new product exclusive sessions, and fan benefit activities aligned with local US entertainment culture, fan preferences, and POP MART IPs such as Molly and Labubu. Conduct daily data reviews covering core metrics including traffic, conversion rate, and average order value, propose actionable optimization strategies, and steadily lift live room GMV.
- Standardize operational workflows & cross-department collaboration
Formulate complete SOPs for US local live studio operations. Collaborate closely with product, supply chain, warehouse, and customer service teams to guarantee stable order fulfillment for overseas live streams. Liaise with overseas social media teams and coordinate short-video content teams to drive traffic to live rooms.
- Team target decomposition & performance management
Break down overall team targets into monthly GMV KPIs for the US team, track delivery progress, and maintain performance records. Host regular cross-border online review meetings combining US on-site and China headquarters teams, guide operators to refine live streaming execution, and develop replicable high-performance live streaming playbooks for overseas markets.
What You Will Need
Mandatory Qualifications
- 3–7 years hands-on TikTok cross-border e-commerce experience with full ownership of overseas live streaming studios; in-depth expertise in TikTok traffic algorithms, short-video traffic acquisition, and live conversion mechanisms.
- Minimum 2 years of live streaming team management experience, with proven track records of building live operation teams and recruiting & training local hosts independently.
- Fluent English as daily working language; able to communicate seamlessly with US local staff and overseas influencer partners without language barriers.
- Strong data-driven mindset: capable of identifying bottlenecks in traffic, conversion, and host performance via backend live data and implementing targeted optimizations.
- Exceptional overall coordination skills and stress tolerance; flexible to align with US-China time zones to coordinate cross-regional teams, and independently resolve live stream PR crises and fulfillment emergencies.
Preferred Qualifications
- Prior TikTok live streaming experience in designer toys, blind boxes, art figurines, or cultural merchandise categories; deep understanding of US designer toy fan consumption habits and local entertainment content culture.
- Existing personal network of local US live stream hosts and MCN influencers.
POP MART is committed to equal pay initiatives and will not ask candidates for their current or past salary.
As an Equal Opportunity Employer, POP MART does not discriminate against applicants or employees
because of race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship,
imarital or domestic/civil partnership status, sexual orientation, gender identity or expression or because of
any other status or condition protected by applicable federal, state or local law.
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