Senior Strategic Marketing Analyst

This position provides analytical and strategic support to the IA Channel Marketing Department, combining hands-on marketing analytics with the rigor of a Product Management approach to problem solving. The Strategic Marketing Analyst designs, develops, and maintains reports, independently analyzes complex business issues, and delivers actionable, data-driven recommendations that improve agency performance, product competitiveness, and overall business.

Key Responsibilities:

Marketing Agency Distribution & Field Operations Support:

• Assist in overall KPI management oversight, applying strong project management discipline to keep initiatives on track.
• Independently analyze quoting and selling trends within and between agents, developing hypotheses and applying structured problem-solving to identify issues and opportunities.
• Consistently analyze the changing competitive landscape regarding agency compensation (including base commission, profit share, and new business incentives), linking multiple data sources to draw sound conclusions and articulate findings.
• Recommend and implement changes to agent incentive and business plans, taking ownership of complex, ambiguous business issues and making sound decisions even with limited or incomplete data.
• Utilize AI, design tools, and analyses to understand specific state and individual agent issues; troubleshoot inconsistencies and present recommendations for improvement to upper management.
• Serve as a liaison between Analytics and Field Marketing to address trends, recommendations review documentation and coordinating activities for both the Field Marketing Team and Analytics.

Comparative Rater Strategy:

• Study comparative rater vendor options, including agent usage, and apply quantitative analysis to recommend optimal company questions, mappings, and defaults.
• Analyze vendor flow changes and constructively challenge current processes to recommend Plymouth Rock's response and obtain the best outcome.
• Develop and conduct testing, using a rigorous, hypothesis-driven approach to determine the most effective quote flow.
• Recommend implementation strategy for new Plymouth Rock rating/coverage changes, managing projects of high complexity across available tools and data systems.
• Analyze new vendors and opportunities, independently seeking out new ideas and approaches to strategic business issues.
• Monitor impacts of change management versus expectations, troubleshooting inconsistencies within data/reports and presenting findings to upper management.
• Work with Product and other stakeholders to ensure product enhancements are implemented in the best way to present competitive positions

Education, Requirements & Skills:

• BA/BS degree in a technical discipline.
• Insurance experience in product management.
• Excellent project management and problem-solving skills, with confidence to take ownership of challenging business issues and make decisions with limited or incomplete data.
• Strong quantitative and analytical ability — skilled in linking multiple data sources, organizing data into a logical format, identifying results outside the norm, and drawing and articulating sound conclusions.
• Extensive SQL query experience; Microsoft Excel skill is a must. SAS (or related software) and regression analysis experience a plus.
• Ability to work with counterparts across the organization at varying levels of technical expertise, including Marketing, Product, and IT personnel.
• Ability to communicate effectively and directly with both technical and non-technical business partners, and to influence their views through the use of data.
• Ability to work independently and efficiently across a high volume of tasks, seeing issues through to resolution.

Salary Range:

The pay range for this position is $90,000 to $137,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

Perks & Benefits

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

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